PR Newswire: news distribution, targeting and monitoring
 

American Honda and XM Expand Relationship Through 2016

 
    WASHINGTON, Jan. 30 /PRNewswire-FirstCall/ -- XM (Nasdaq:   XMSR), the
 nation's leading provider of satellite radio, today announced that it has
 extended its relationship with American Honda Motor Co., Inc. under a
 10-year agreement through 2016.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070130/DCTU015-a
              http://www.newscom.com/cgi-bin/prnh/20070130/DCTU015-b )
     XM is the exclusive satellite radio provider for American Honda, which
 markets both Honda and Acura vehicles. An original strategic partner in the
 launch of XM, American Honda introduced its first factory-installed XM
 vehicles in 2003 and is projecting production of 650,000 factory-installed
 XM units for 2007 model vehicles. American Honda has produced more than 1.5
 million cars with XM factory-installed to date.
     "XM is the leader in providing satellite radio to the new car market
 and Honda is one of the world's most successful automobile manufacturers,
 which has exposed millions of consumers to XM through its dealerships and
 XM- equipped vehicle sales," said Steve Cook, executive vice president,
 Automotive, XM. "We are pleased to continue this relationship with American
 Honda through 2016, broadening our reach to their loyal customers."
     "The roll-out of XM in our vehicles has been one of the fastest in the
 car industry and over the years XM has become an increasingly important
 entertainment service to our customers. We look forward to providing XM's
 great content for many years to come," said John Mendel, senior vice
 president, automobile operations of American Honda Motor Co., Inc.
     XM Satellite Radio is available as a factory-installed feature on 2007
 Honda models including the Civic, Civic Hybrid, CR-V, Ridgeline, Accord,
 Accord Hybrid, Pilot, Odyssey and Element.
     XM is also a standard factory-installed feature on every 2007 Acura
 model including the RL, TL and TSX performance luxury sedans as well as the
 MDX and RDX luxury SUVs. XM NavTraffic, XM's real-time traffic information
 service, is standard on all 2007 Acura vehicles equipped with the
 AcuraLink(TM) satellite communication system.
     Every American Honda vehicle with factory-installed XM also comes
 standard with a three-month complimentary subscription.
     American Honda and XM also recently launched satellite radio trial
 programs for Honda Certified Used Cars and for Acura Certified Pre-Owned
 Vehicles equipped with XM Satellite Radio.
     About XM
     XM (Nasdaq:   XMSR) is America's number one satellite radio company with
 more than 7.6 million subscribers. Broadcasting live daily from studios in
 Washington, DC, New York City, Chicago, the Country Music Hall of Fame in
 Nashville, Toronto and Montreal, XM's 2007 lineup includes more than 170
 digital channels of choice from coast to coast: commercial-free music,
 premier sports, news, talk radio, comedy, children's and entertainment
 programming; and the most advanced traffic and weather information.
     XM, the leader in satellite-delivered entertainment and data services
 for the automobile market and is available in 140 different vehicle models
 for 2007. XM's industry-leading products are available at consumer
 electronics retailers nationwide. For more information about XM hardware,
 programming and partnerships, please visit http://www.xmradio.com.
     Factors that could cause actual results to differ materially from those
 in the forward-looking statements in this press release include demand for
 XM Satellite Radio's service, the Company's dependence on technology and
 third party vendors, its potential need for additional financing, as well
 as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K
 filed with the Securities and Exchange Commission on 3-9-06. Copies of the
 filing are available upon request from XM Radio's Investor Relations
 Department.
 
 

SOURCE XM Satellite Radio
Back to top

RELATED LINKS
http://www.honda.com

Featured Video

 
  • Print
  • Email
  •   RSS
  • Share it 
  • Blog it 
  • Blog Search 
Advanced Search
Search
  
  1. Products & Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire