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American Honda Reports Best-Ever January Sales

 

Record CR-V Sales Help Increase Light Truck Sales by 11.0 Percent

    TORRANCE, Calif., Feb. 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted a new January record for total vehicle sales of 100,790, eclipsing the 2006 record of 98,394, the company announced today. With one additional selling day in 2007, sales declined 1.7 percent based on the daily selling rate.* American Honda January light truck sales hit a record high of 47,378, up 11.0 percent compared to 2006.     Honda Division posted record January sales of 87,773, up from last year's record of 84,413, and was supported by record light truck sales of 41,427. Light truck models that broke January records included the CR-V, up 48.1 percent to 14,390; and the Odyssey, up 4.5 percent to 11,165. Sales for Accord, the company's volume leader, increased 12.0 percent for the month to 25,714.     "A strong light truck lineup contributed to the company's record January sales," said Dick Colliver, executive vice president of American Honda. "The crossover segment continues to grow and key products like the Honda CR-V are increasingly important."     The all-new Acura MDX, up 3.8 percent to 4,153, led the Acura Division's sales volume of 13,017. Sales for the MDX and RDX sport luxury SUVs resulted in record Acura light truck sales of the month totaling 5,951. Compared to record January 2006 Acura sales of 13,981, total division sales decreased 10.6 percent based on the daily selling rate.     *The daily selling rate is calculated with 25 days for January, 2007, versus 24 for 2006.     Consumer information is available at www.honda.com.                      American Honda Vehicle Sales For January 2007                                   Month-to-Date            Year-to-Date                              January January  DSR**    January January  DSR**                               2007    2006    % Chg.    2007    2006    % Chg.     American Honda Total    100,790  98,394   -1.7%   100,790  98,394   -1.7%        Total Car Sales       53,412  57,429  -10.7%    53,412  57,429  -10.7%        Total Truck Sales     47,378  40,965   11.0%    47,378  40,965   11.0%           Honda Total Car            Sales             46,346  47,289   -5.9%    46,346  47,289   -5.9%           Honda Total Truck            Sales             41,427  37,124    7.1%    41,427  37,124    7.1%           Acura Total Car            Sales              7,066  10,140  -33.1%     7,066  10,140  -33.1%           Acura Total Truck            Sales              5,951   3,841   48.7%     5,951   3,841   48.7%     Domestic Car Sales*      40,394  48,146  -19.5%    40,394  48,146  -19.5%        Honda Division        36,516  43,278  -19.0%    36,516  43,278  -19.0%        Acura Division         3,878   4,868  -23.5%     3,878   4,868  -23.5%     Domestic Truck Sales*    32,988  31,640    0.1%    32,988  31,640    0.1%        Honda Division        27,037  27,799   -6.6%    27,037  27,799   -6.6%        Acura Division         5,951   3,841   48.7%     5,951   3,841   48.7%     Import Car Sales         13,018   9,283   34.6%    13,018   9,283   34.6%        Honda Division         9,830   4,011  135.3%     9,830   4,011  135.3%        Acura Division         3,188   5,272  -41.9%     3,188   5,272  -41.9%     Import Truck Sales       14,390   9,325   48.1%    14,390   9,325   48.1%        Honda Division        14,390   9,325   48.1%    14,390   9,325   48.1%     MODEL BREAKOUTS BY      DIVISION     Honda Division Total     87,773  84,413   -0.2%    87,773  84,413   -0.2%         Fit                   2,036                     2,036        Accord*               25,714  22,046   12.0%    25,714  22,046   12.0%          Memo:  Accord           Hybrid                248     351  -32.2%       248     351  -32.2%        Civic*                18,378  24,788  -28.8%    18,378  24,788  -28.8%          Memo:  Civic Hybrid  1,783   3,165  -45.9%     1,783   3,165  -45.9%        S2000                    218     396  -47.2%       218     396  -47.2%        Insight                    0      59                 0      59        FCX                        0       0                 0       0        Odyssey*              11,165  10,257    4.5%    11,165  10,257    4.5%        Pilot*                 9,375   9,999  -10.0%     9,375   9,999  -10.0%        CR-V                  14,390   9,325   48.1%    14,390   9,325   48.1%        Element*               3,065   3,729  -21.1%     3,065   3,729  -21.1%        Ridgeline              3,432   3,814  -13.6%     3,432   3,814  -13.6%     Acura Division Total     13,017  13,981  -10.6%    13,017  13,981  -10.6%        RSX                      127   1,288  -90.5%       127   1,288  -90.5%        TL*                    3,878   4,868  -23.5%     3,878   4,868  -23.5%        TSX                    2,628   3,204  -21.3%     2,628   3,204  -21.3%        RL                       433     773  -46.2%       433     773  -46.2%        NSX                        0       7                 0       7        MDX*                   4,153   3,841    3.8%     4,153   3,841    3.8%        RDX*                   1,798       0             1,798       0     Selling Days                 25      24                25      24         * Honda and Acura vehicles are made of domestic and global sourced          parts.       ** Daily Selling Rate  

SOURCE American Honda Motor Co., Inc.