Honda Accord, CR-V and Pilot post gains; Acura Division up 20.8 percent

TORRANCE, Calif., Dec. 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted November sales of 74,003, an increase of 5.5 percent based on the daily selling rate* when compared to November 2008 results of 76,233, the company announced today. American Honda year-to-date sales of 1,043,641 represent a decrease of 21.7 percent based on the daily selling rate*.

Honda Division posted November sales of 65,234, an increase of 3.7 percent versus November 2008. The Accord registered the most sales of any Honda model for the month with 17,239, an increase of 7.5 percent. Additional models with year-over-year sales increases included the CR-V, up 24.8 percent to 13,955; and the Pilot, up 26.2 percent to 6,502.

"We're finding opportunities for growth in multiple areas of the market," said John Mendel, executive vice president of sales for American Honda. "Consumer interest is returning in several segments, including light trucks."

Acura Division sales increased 20.8 percent to 8,769. The MDX led the division with sales of 3,465, an increase of 79.3 percent. The TSX and RDX also recorded gains, up 35.0 percent and 50.5 percent, respectively.

*The daily selling rate (DSR) is calculated with 23 days for November 2009 and 25 days for 2008. Year-to-date, the DSR is calculated with 280 days for 2009, versus 282 days for 2008. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

                     American Honda Vehicle Sales For November 2009
                       Month-to-Date              Year-to-Date
               November   November   DSR**   November  November    DSR**
                 2009      2008     % Chg.     2009     2008      % Chg.
                 ----      ----     ------     ----     ----     -------
American Honda
 Total          74,003    76,233      5.5% 1,043,641 1,342,680    -21.7%
--------------
  Total Car
   Sales        39,765    45,225     -4.4%   639,194   826,785    -22.1%
  Total Truck
   Sales        34,238    31,008     20.0%   404,447   515,895    -21.0%
    Honda
     Total
     Car Sales  35,404    40,119     -4.1%   581,195   749,659    -21.9%
    Honda
     Total
     Truck
     Sales      29,830    28,226     14.9%   367,298   459,197    -19.4%
    Acura Total
     Car
     Sales       4,361     5,106     -7.2%    57,999    77,126    -24.3%
    Acura Total
     Truck
     Sales       4,408     2,782     72.2%    37,149    56,698    -34.0%
Domestic Car
 Sales *        32,059    36,073     -3.4%   500,347   621,094    -18.9%
-------------
  Honda
   Division     30,000    32,913     -0.9%   469,894   577,935    -18.1%
  Acura
   Division      2,059     3,160    -29.2%    30,453    43,159    -28.9%
Domestic Truck
 Sales *        33,121    26,792     34.4%   368,127   413,634    -10.4%
--------------
  Honda
   Division     28,713    24,010     30.0%   330,978   356,936     -6.6%
  Acura
   Division      4,408     2,782     72.2%    37,149    56,698    -34.0%
Import Car
 Sales           7,706     9,152     -8.5%   138,847   205,691    -32.0%
--------------
  Honda
   Division      5,404     7,206    -18.5%   111,301   171,724    -34.7%
  Acura
   Division      2,302     1,946     28.6%    27,546    33,967    -18.3%
Import Truck
 Sales           1,117     4,216    -71.2%    36,320   102,261    -64.2%
---------------
  Honda
   Division      1,117     4,216    -71.2%    36,320   102,261    -64.2%
---------------  -----     -----    ------    ------   -------    ------
MODEL BREAKOUTS
 BY DIVISION
Honda Division
 Total          65,234    68,345      3.7%   948,493 1,208,856    -21.0%
--------------- ------    ------      ----   ------- ---------    ------
  Fit            3,570     4,909    -21.0%    62,745    74,755    -15.5%
  Accord *      17,239    17,430      7.5%   261,818   350,441    -24.8%
   Memo:
    Accord
    Hybrid           0         0                   1       197    -99.5%
   Memo:
    Accord
    Crosstour***   485         0                 485         0
  Civic *       13,652    17,690    -16.1%   237,403   321,987    -25.7%
   Memo:
    Civic
    Hybrid         243     1,043    -74.7%    14,648    30,261    -51.2%
  S2000             25        90    -69.8%       776     2,466    -68.3%
  Insight        1,403         0              18,933         0
  FCX                0         0                   0         6
  FCX Clarity        0         0                   5         4     25.9%
---------------    ---       ---                 ---       ---     -----
  Odyssey *      6,406     7,294     -4.5%    91,167   128,543    -28.6%
  Pilot *        6,502     5,601     26.2%    74,717    90,011    -16.4%
  CR-V *        13,955    12,153     24.8%   172,528   183,346     -5.2%
  Element *      1,017     1,321    -16.3%    13,458    25,111    -46.0%
  Ridgeline      1,465     1,857    -14.2%    14,943    32,186    -53.2%
---------------  -----     -----    ------    ------    ------    ------
Acura Division
 Total           8,769     7,888     20.8%    95,148   133,824    -28.4%
---------------  -----     -----     -----    ------   -------    ------
  RSX                0         0                   0         1
  TL *           2,059     3,160    -29.2%    30,453    43,159    -28.9%
  TSX            2,126     1,712     35.0%    25,724    29,694    -12.8%
  RL               176       234    -18.2%     1,822     4,272    -57.0%
---------------    ---       ---    ------     -----     -----    ------
  MDX *          3,465     2,101     79.3%    28,279    41,994    -32.2%
  RDX *            943       681     50.5%     8,870    14,704    -39.2%
---------------    ---       ---     -----     -----    ------    ------
Selling Days        23        25                 280       282

  *   Honda and Acura vehicles are made of domestic & global sourced
      parts.  Accord includes Crosstour, Hybrid.
 **   Daily Selling Rate
***   Accord Crosstour sales are recorded in Honda total truck sales and
      Honda domestic truck sales.

SOURCE American Honda Motor Co., Inc.

RELATED LINKS
http://www.honda.com