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American Honda Reports September Sales

Pilot sales increase

TORRANCE, Calif., Oct. 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted total September vehicle sales of 77,229, a decline of 23.3 percent compared to September 2008, based on the daily selling rate*. Honda Division posted September sales of 69,970, a decline of 22.5 percent versus September 2008.

Honda total car sales decreased by 20.4 percent, to 41,982. Honda light-truck sales decreased 25.4 percent, to 27,988. Pilot sales increased 0.5 percent, to 5,438.

The Acura Division posted sales of 7,259, a decline of 30.3 percent compared to September 2008. The MDX was the brand's best-selling vehicle with 2,220 units sold.

*The daily selling rate is calculated with 25 days for September 2009 and 24 days for September 2008. The year-to-date daily selling rate is calculated with 229 days for 2009 and 230 days for 2008. All percentages reflect the daily selling rate.

For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.

                    American Honda Vehicle Sales For September 2009

                                 Month-to-Date              Year-to-Date
                         September September DSR**  September September DSR**
                             2009    2008   % Chg.    2009       2008   % Chg.
                             ----    ----   ------    ----       ----   ------
    American Honda Total    77,229  96,626  -23.3%  884,136  1,180,583  -24.8%
    --------------------
      Total Car Sales       46,269  56,031  -20.7%  549,927    730,160  -24.4%
      Total Truck Sales     30,960  40,595  -26.8%  334,209    450,423  -25.5%
        Honda Total
         Car Sales          41,982  50,611  -20.4%  501,254    664,596  -24.2%
        Honda Total
         Truck Sales        27,988  36,018  -25.4%  306,254    400,159  -23.1%
        Acura Total
         Car Sales           4,287   5,420  -24.1%   48,673     65,564  -25.4%
        Acura Total
         Truck Sales         2,972   4,577  -37.7%   27,955     50,264  -44.1%
    Domestic Car Sales *    38,362  42,766  -13.9%  427,310    545,218  -21.3%
    --------------------
      Honda Division        36,328  39,749  -12.3%  401,428    509,559  -20.9%
      Acura Division         2,034   3,017  -35.3%   25,882     35,659  -27.1%
    Domestic Truck Sales *  27,728  33,716  -21.0%  301,203    356,856  -15.2%
    ----------------------
      Honda Division        24,756  29,139  -18.4%  273,248    306,592  -10.5%
      Acura Division         2,972   4,577  -37.7%   27,955     50,264  -44.1%
    Import Car Sales         7,907  13,265  -42.8%  122,617    184,942  -33.4%
    ----------------
      Honda Division         5,654  10,862  -50.0%   99,826    155,037  -35.3%
      Acura Division         2,253   2,403  -10.0%   22,791     29,905  -23.5%
    Import Truck Sales       3,232   6,879  -54.9%   33,006     93,567  -64.6%
    ------------------
      Honda Division         3,232   6,879  -54.9%   33,006     93,567  -64.6%
    ----------------         -----   -----  ------   ------     ------  ------

    MODEL BREAKOUTS BY DIVISION
    Honda Division Total    69,970  86,629  -22.5%  807,508  1,064,755  -23.8%
    --------------------    ------  ------  ------  -------  ---------  ------
      Fit                    3,284   6,515  -51.6%   55,475     63,368  -12.1%
      Accord *              20,826  22,371  -10.6%  221,369    313,228  -29.0%
        Memo: Accord Hybrid      0       0                1        196  -99.5%
      Civic *               16,093  21,577  -28.4%  207,883    285,715  -26.9%
        Memo: Civic Hybrid     152   2,020  -92.8%   14,166     27,597  -48.4%
      S2000                     33     148  -78.6%      731      2,276  -67.7%
      Insight                1,746       0           15,791          0
      FCX                        0       0                0          6
      FCX Clarity                0       0                5          3   67.4%
    -------------             ----    ----    ----     ----       ----   -----
      Odyssey  *             5,735  10,783  -48.9%   77,978    112,041  -30.1%
      Pilot *                5,438   5,192    0.5%   61,876     79,430  -21.8%
      CR-V *                14,554  15,928  -12.3%  142,906    158,024   -9.2%
      Element *                831   1,739  -54.1%   11,570     22,429  -48.2%
      Ridgeline              1,430   2,376  -42.2%   11,924     28,235  -57.6%
    -----------              -----   -----  ------   ------     ------  ------
    Acura Division Total     7,259   9,997  -30.3%   76,628    115,828  -33.6%
    --------------------     -----   -----  ------   ------    -------  ------
      RSX                        0       0                0          1
      TL *                   2,034   3,017  -35.3%   25,882     35,659  -27.1%
      TSX                    2,103   2,144   -5.8%   21,300     26,138  -18.2%
      RL                       150     259  -44.4%    1,491      3,766  -60.2%
    -----                      ---     ---  ------    -----      -----  ------
      MDX *                  2,220   3,669  -41.9%   20,980     36,888  -42.9%
      RDX  *                   752     908  -20.5%    6,975     13,376  -47.6%
    --------                   ---     ---  ------    -----     ------  ------
    Selling Days                25      24              229        230
     * Honda and Acura vehicles are made of domestic and global sourced parts.
    ** Daily Selling Rate

SOURCE American Honda Motor Co., Inc.