American Honda Reports September Sales Increase

TORRANCE, Calif., Oct. 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted September sales of 97,361 vehicles, an increase of 26.1 percent, the company announced today. American Honda year-to-date sales reached 912,436, an increase of 3.7 percent versus last year based on the daily selling rate*. Acura Division posted September sales of 10,720, an increase of 47.7 percent versus September 2009, and year-to-date sales reached 96,388, an increase of 26.3 percent based on the daily selling rate.

(Logo:  http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100923/HONDALOGO)

Honda Division posted September sales of 86,641, an increase of 23.8 percent versus last year. The Accord was the top-selling Honda model for September with sales of 24,127, up 15.9 percent, followed by the Civic with sales of 18,637, up 15.8 percent. Sales of Honda light trucks, up 38.2 percent, were led by the CR-V, up 23.0 percent to 17,907, and the Pilot, up 48.2 percent to 8,059. In line with expectations, sales of the all-new CR-Z sport hybrid coupe totaled 1,236 in its first full month on the market.

"Both Honda and Acura Divisions have car and light-truck products with significant momentum in the marketplace," said John Mendel, executive vice president of sales for American Honda. "Capped by September's 47.7 percent increase, Acura Division sales have been up for eight straight months."  

Acura Division's MDX was the top-selling Acura model for the month with sales of 4,077, up 83.6 percent. Combined with RDX sales of 1,382, up 83.8 percent, Acura light truck sales increased 92.1 percent for the month. Acura TL sales totaled 2,514, up 23.6 percent, followed by the TSX with sales of 2,256, up 7.3 percent.

*The daily selling rate (DSR) is calculated with 25 days for September 2010 and 2009. Year-to-date, the DSR is calculated with 228 days for 2010 and 229 days for 2009. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For September 2010


Month-to-Date

Year-to-Date


September

September

DSR**

September

September

DSR**


2010

2009

% Chg.

2010

2009

% Chg.

American Honda Total

97,361

77,229

26.1%

912,436

884,136

3.7%

  Total Car Sales

52,979

46,269

14.5%

521,506

549,927

-4.8%

  Total Truck Sales

44,382

30,960

43.4%

390,930

334,209

17.5%

     Honda Total Car Sales

47,969

41,982

14.3%

471,885

501,254

-5.4%

     Honda Total Truck Sales

38,672

27,988

38.2%

344,163

306,254

12.9%

     Acura Total Car Sales

5,010

4,287

16.9%

49,621

48,673

2.4%

     Acura Total Truck Sales

5,710

2,972

92.1%

46,767

27,955

68.0%

Domestic Car Sales *

42,103

38,362

9.8%

433,091

427,310

1.8%

  Honda Division

39,589

36,328

9.0%

407,790

401,428

2.0%

  Acura Division

2,514

2,034

23.6%

25,301

25,882

-1.8%

Domestic Truck Sales *

39,981

27,728

44.2%

370,762

301,203

23.6%

  Honda Division

34,271

24,756

38.4%

323,995

273,248

19.1%

  Acura Division

5,710

2,972

92.1%

46,767

27,955

68.0%

Import Car Sales

10,876

7,907

37.5%

88,415

122,617

-27.6%

  Honda Division

8,380

5,654

48.2%

64,095

99,826

-35.5%

  Acura Division

2,496

2,253

10.8%

24,320

22,791

7.2%

Import Truck Sales

4,401

3,232

36.2%

20,168

33,006

-38.6%

  Honda Division

4,401

3,232

36.2%

20,168

33,006

-38.6%

MODEL BREAKOUTS BY DIVISION







Honda Division Total

86,641

69,970

23.8%

816,048

807,508

1.5%

   Fit

4,792

3,284

45.9%

40,936

55,475

-25.9%

  Accord *

24,127

20,826

15.9%

235,631

221,369

6.9%

    Memo:  Accord Hybrid

0

0


0

1


    Memo:  Accord Crosstour***

2,507

0


20,804

0


  Civic *

18,637

16,093

15.8%

198,272

207,883

-4.2%

    Memo:  Civic Hybrid

667

152

338.8%

5,156

14,166

-63.4%

  S2000

3

33

-90.9%

84

731

-88.5%

  Insight

1,679

1,746

-3.8%

15,824

15,791

0.6%

  CR-Z

1,236

0


1,930

0


  FCX Clarity

2

0


12

5

141.1%

  Odyssey  *

7,691

5,735

34.1%

79,275

77,978

2.1%

  Pilot *

8,059

5,438

48.2%

76,224

61,876

23.7%

  CR-V *

17,907

14,554

23.0%

144,286

142,906

1.4%

  Element *

1,125

831

35.4%

10,871

11,570

-5.6%

  Ridgeline

1,383

1,430

-3.3%

12,703

11,924

7.0%

Acura Division Total

10,720

7,259

47.7%

96,388

76,628

26.3%

  TL *

2,514

2,034

23.6%

25,301

25,882

-1.8%

  TSX

2,256

2,103

7.3%

22,843

21,300

7.7%

  RL

240

150

60.0%

1,477

1,491

-0.5%

  MDX *

4,077

2,220

83.6%

33,187

20,980

58.9%

  ZDX *

251

0


2,656

0


  RDX  *

1,382

752

83.8%

10,924

6,975

57.3%

Selling Days

25

25


228

229


  *  Honda and Acura vehicles are made of domestic & global sourced parts.  Accord includes Crosstour, Hybrid.

**  Daily Selling Rate

*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.











Month-to-Date

Year-to-Date


September

September

DSR**

September

September

DSR**


2010

2009

% Chg.

2010

2009

% Chg.








Hybrid

2,346

1,898

23.6%

20,980

29,958

-29.7%



SOURCE American Honda Motor Co., Inc.



RELATED LINKS
http://www.honda.com

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.