American Icons Rock Jovani Fashions Prom 2013 is Jovani's season as evidenced by their celebrity clientele and gorgeous Gatsby-esque gowns.

LOS ANGELES, May 10, 2013 /PRNewswire/ -- Jovani, fashion house for designer dresses out of New York City, is well on its way to becoming an American institution. After all, prom is one of the most American events for teenagers and Jovani's elegant prom dresses are the first choice for many young women craving a flirty, festive, and glimmering ensemble for the most exciting event of the year. Even gold medalists choose Jovani's creations for prom 2013. Jordyn Wieber proved she deserved her title as one of the Olympic gold medal-winning Fierce Five at her prom when she wore the gorgeous Jovani 111144 in coral.

Ms. Wieber looked fantastic in the stunning pink gown, with gorgeous sparkle around the waist that flatters the curves of any young woman. This is quite the classic prom piece; Jovani crafted a pink—but not too pink—dress with pretty ruching at the bodice. It's a strapless gown, which allows the wearer to easily embellish themselves as little or as much as they want; in Jordyn's case, she wore a fabulous corsage and glamorous dangling earrings. Jovani 111144, one of the designer's best sellers, is also available in equally ephemeral shades of mint and white.

Besides appearing prominently at proms across the country, Jovani is sneaking its way into another American institution, The Great Gatsby. Always ahead of the curve, Jovani is anticipating a huge shift towards Art Deco fashions following the movie's debut this month. Taking the classic glamour of the 1920s and giving it a modern twist, Jovani's upcoming collection will have women looking iridescent, structured, and fabulous. No group of friends will be debating which of the Golden Girls, Sex and the City, or Girls characters they are this season; we'll all be saying, "Are you a Daisy Buchanon? I'm totally a Jordan Baker!"

Two dresses from the collection, previewed on Jovani's Facebook page, fit flawlessly within this Art Deco trend. A long, blue dress—almost reminiscent of the ahead-of-its-time Metropolis from 1927 and the extravagant Beyonce ensembles it inspired—combined architectural lines and structure with an incredibly demure and modern shape and length. The other piece in the image is a short dress, beautifully emblazoned with beadwork. It calls back to the classic flapper look, while putting a contemporary emphasis on shape and details around the neck. The rest of this absolutely stunning collection will debut on Jovani's site very soon. Fans worldwide can also expect to hear news of this collection on pretty much every social media platform available, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Blogger, Google+, and more!

Of course, Jovani has always had a flair for the ornate and well-structured, well before this Gatsby recurrence. The designer's collection of evening dresses, wedding dresses, prom gowns, couture creations, and much more can all be seen online at Jovani.com. There, interested buyers can also find authorized retailers for the brand, protecting themselves from cheaply made knockoffs.


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