NEW YORK, May 20 /PRNewswire/ -- David Pecker, Chairman and CEO of
American Media Inc., and Ben Weider, President of The International Federation
of BodyBuilders (IFBB), announced today that the two companies will be forming
a joint venture to produce one of bodybuilding's best known professional
events, the Joe Weider's Mr. Olympia Competition. The 2004 event will be
staged at the Mandalay Bay Resort & Hotel, Las Vegas, from October 28 thru
October 30, 2004 .
(Photo: http://www.newscom.com/cgi-bin/prnh/20040520/NYTH159 )
This landmark agreement will see AMI and the IFBB join forces to produce
the world's premier professional bodybuilding, fitness and figure contests
that comprise the Joe Weider's Olympia Weekend. This historic alliance
between the sport's governing body and one of the country's largest publishing
companies raises the prestige of the Olympia to a whole new level.
The IFBB was founded in 1946 by Joe and Ben Weider. Today, it has
national affiliates in 174 countries worldwide, making it one of the largest
sport federations in the world and the only bodybuilding organization
recognized (since 1969) by the General Association of International Sports
Federations (GAISF), the International World Games Association (IWGA), and
over 90 National Olympic Committees.
The IFBB Joe Weider's Mr. Olympia has produced some of the sport's
greatest bodybuilding icons, like Lee Haney, Dorian Yates, Ronnie Coleman and
seven-time Mr. Olympia Governor Arnold Schwarzenegger. The Ms. Olympia
debuted in 1980; the Fitness Olympia in 1995; and the Figure Olympia in 2003,
adding names like Cory Everson, Lenda Murray and Susan Curry to the growing
list of stars.
"Mr. Olympia is the Super Bowl of bodybuilding, and this partnership
between AMI and the IFBB will allow us to promote it so it achieves that
degree of worldwide recognition," said Mr. Pecker.
Mr. Weider added, "AMI and David Pecker were so enthusiastic about getting
behind the Mr. Olympia property that the IFBB had to find a way to make it
work. Muscle & Fitness and Flex are the #1 magazines in the industry, and
with their marketing power and David Pecker's commitment to success, this was
the perfect partnership."
Muscle & Fitness and Flex recently announced that world renowned
bodybuilding champion Arnold Schwarzenegger was becoming Executive Editor of
both magazines. Arnold Schwarzenegger, in a statement on the partnership of
AMI and the IFBB said, "The pairing of these two great organizations will take
the Mr. Olympia competition and weekend to new heights. It will also bring
the sport to new audiences and give it even greater exposure."
As the details become firm for the 2004 competition, the partnership is
already looking at sponsors to get behind this strong platform to reach this
passionate and dedicated audience. "We intend to make Mr. Olympia the biggest
event in Las Vegas in late October, and a must see for everyone in town. And
as we fine tune our broadcast plans and promotional packages, advertisers and
sponsors from a wide range of categories will see the potential this event
presents to reach millions of fans, both here and abroad," Mr. Pecker said in
regards to the marketing opportunities for the event.
American Media Inc. is one of the largest media companies in the U.S. and
the leading publisher of celebrity journalism, health and fitness and Spanish
language magazines. These include the all new glossy Star magazine, Shape,
Men's Fitness, Muscle & Fitness, Hers, Flex, Fit Pregnancy and Natural Health
magazines, the largest newsstand Latino magazine, Mira; Shape En Espanol and
Thalia magazine, The National Enquirer, the best selling country music
magazine, Country Weekly; and more than 200 mini-mags and digests. AMI
recently launched its own book division with 10 titles released to date. In
addition to print properties, AMI owns Distribution Services, Inc., the
country's #1 in-store magazine merchandising company.
SOURCE American Media Inc.