LOS ANGELES, Jan. 18, 2016 /PRNewswire/ -- American Solar Direct, a leading residential solar energy provider in California, announced today the appointment of Steven Walden as Vice President of Sales, Channel Partners.
In this new role, Walden will be responsible for identifying, building, and nurturing new relationships with key sales partners. Walden's mandate is well-aligned with American Solar Direct's growth objectives in 2016, as it aims to extend the reach of its residential solar product and service offerings to more customers in additional territories.
Walden will lead American Solar Direct's efforts to recruit, develop and support the solar energy sales partners. Through these sales partnerships, American Solar Direct offers its turnkey back office support and leading installation services to both experienced solar sales teams, as well as to existing field sales organizations looking to add solar to the portfolio of services they are able to offer customers.
Walden brings more than 20 years of experience in revenue development and business management to American Solar Direct. Prior to this appointment, Walden served as National Director of Sales at SunEdison, where he was responsible for increasing revenue growth and managing relationships with third-party vendors and partners. Walden also held several high-level managerial positions with Masco, Milgard Windows, and Weathershield, where he launched and directed multiple national programs with partners and dealers that led to increased revenue streams.
"Steven brings the vision of a seasoned solar energy thought-leader, matched with the hands-on, entrepreneurial attitude needed to thrive in a fast-paced industry," said Kevin Bauer, President of American Solar Direct. Bauer added that American Solar Direct is already seeing the benefits of appointing an executive of Walden's caliber. "We are excited to see how the programs under his direction will continue American Solar Direct's tradition of growth," he said.
"I am thrilled to be joining American Solar Direct's team," Walden said. "The company is a leader in residential solar energy in California, offering industry-leading products and exceptional service. I am excited to build on American Solar Direct's past success and to contribute to future growth and expansion."
About American Solar Direct
American Solar Direct is a full-service solar provider offering California homeowners solar design, permitting, installation, and maintenance services. Through its simple program, American Solar Direct offers homeowners the ability to generate their own clean, renewable power and to take greater control of their electricity prices. American Solar Direct was declared 17th Fastest Growing Private Company in 2014 by INC. magazine, earned national Company of the Year honors in the Energy category by the American Business Awards and maintains an A+ rating with the Better Business Bureau (BBB). American Solar Direct is a proud member of CalSEIA.
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SOURCE American Solar Direct