Americans Ask and the Nation's #1 Sweetener Delivers the Ultimate Recipe for Success
Consumers Find the 'Sweet Spot' in an Official SPLENDA(R) Brand Cookbook
FORT WASHINGTON, Pa., Nov. 1 /PRNewswire/ -- The holiday season is a time notorious for cheer, joy and overindulgence. Americans annually face the dilemma of having the extra cookie -- at every party -- or starting the resolutions early. This year, consumers have a sweet solution offering the best of both worlds: the SPLENDA(R) Brand introduces an official cookbook, The SPLENDA(R) World of Sweetness. Created in response to enormous consumer demand, The SPLENDA(R) World of Sweetness is the definitive 'one-stop' guide to using SPLENDA(R) Sweeteners. Featuring a broad compilation of nearly 100 recipes, the cookbook provides families with the tools to create reduced-sugar and lower calorie versions of favorite foods and beverages, without compromising the sweet taste. "Whipping up a dessert from scratch can seem daunting but doesn't have to be," said Jennifer Bushman, The Kitchen Coach. "Cookbooks, like The SPLENDA(R) World of Sweetness, take out the guesswork so the at-home chef can make professional quality treats every time the lure of the kitchen calls." Delectable dessert recipes in the cookbook include traditional favorites, such as Chocolate Chip Cookies and Pecan Pie, as well as more creative fare, like Dulce de Leche Swirl Cheesecake. Options beyond dessert include beverages, such as Hot Mulled Cider and Ruby Red Chiller, and breakfast items, like Peach-Berry Muffins. Original masterpieces developed by the nation's most renowned culinary talent are also featured, including recipes from The Food Network's Gale Gand (TRU, Chicago), Stephan Pyles (Stephan Pyles, Dallas), Rebecca Rather (Rather Sweet Bakery and Cafe, Fredricksberg, TX), Lorena Garcia (Elements Tierra, Miami), Angela Tustin (Plate, Philadelphia) and Bill Yosses (Author, Desserts for Dummies). "Consumers have made SPLENDA(R) Sweeteners America's favorite sweetener by welcoming the products into their homes and lives," said Debra A. Sandler, Worldwide President, McNeil Nutritionals, LLC. "With this cookbook, we can say 'thank you' to our loyal consumers and introduce new people to the benefits of the SPLENDA(R) Brand." The SPLENDA(R) World of Sweetness, published by Chronicle Books, is available nationwide at all major book retailers, including Barnes & Noble and Borders, for a suggested retail price of $19.95. It may also be purchased at Amazon.com, BarnesandNoble.com and Splenda.com. About SPLENDA(R) Sweeteners SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC. You can find out more about SPLENDA(R) Sweeteners or get recipes and tips on cooking and baking with the brand by logging on to http://www.splenda.com or call 1- 800-7-SPLENDA (1-800-777-5363). About McNeil Nutritionals McNeil Nutritionals, LLC, is a marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend, SPLENDA(R) Quick Pack(TM) No Calorie Sweetener Pouches, SPLENDA(R) Flavor Blends for Coffee, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews, VIACTIV(R) for Teens Calcium Soft Chews, LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA. About Chronicle Books One of the most admired and respected publishing companies in the U.S., Chronicle Books was founded in 1966 and over the years has developed a reputation for award-winning, innovative books. Recently recognized as one of the 50 best small companies to work for in the U.S. (and the only independent publisher to receive this award), the company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes illustrated titles in design, art, architecture, photography, food, lifestyle and pop culture, as well as much- admired books for children and ancillary products through its gift division. Chronicle Books' objective is to create and distribute exceptional publishing that's instantly recognizable for its spirit, creativity, and value. For more information about Chronicle Books, visit http://www.chroniclebooks.com. Contacts: Joanna Young RF Binder Partners +1-212-994-7556 Sherri Satalof McNeil Nutritionals, LLC +1-215-273-7449
SOURCE McNeil Nutritionals, LLC
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