Americans Ask and the Nation's #1 Sweetener Delivers the Ultimate Recipe for Success Consumers Find the 'Sweet Spot' in an Official SPLENDA(R) Brand Cookbook

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    FORT WASHINGTON, Pa., Nov. 1 /PRNewswire/ -- The holiday season is a
 time notorious for cheer, joy and overindulgence. Americans annually face
 the dilemma of having the extra cookie -- at every party -- or starting the
 resolutions early. This year, consumers have a sweet solution offering the
 best of both worlds: the SPLENDA(R) Brand introduces an official cookbook,
 The SPLENDA(R) World of Sweetness.
     Created in response to enormous consumer demand, The SPLENDA(R) World
 of Sweetness is the definitive 'one-stop' guide to using SPLENDA(R)
 Sweeteners. Featuring a broad compilation of nearly 100 recipes, the
 cookbook provides families with the tools to create reduced-sugar and lower
 calorie versions of favorite foods and beverages, without compromising the
 sweet taste.
     "Whipping up a dessert from scratch can seem daunting but doesn't have
 to be," said Jennifer Bushman, The Kitchen Coach. "Cookbooks, like The
 SPLENDA(R) World of Sweetness, take out the guesswork so the at-home chef
 can make professional quality treats every time the lure of the kitchen
 calls."
     Delectable dessert recipes in the cookbook include traditional
 favorites, such as Chocolate Chip Cookies and Pecan Pie, as well as more
 creative fare, like Dulce de Leche Swirl Cheesecake. Options beyond dessert
 include beverages, such as Hot Mulled Cider and Ruby Red Chiller, and
 breakfast items, like Peach-Berry Muffins.
     Original masterpieces developed by the nation's most renowned culinary
 talent are also featured, including recipes from The Food Network's Gale
 Gand (TRU, Chicago), Stephan Pyles (Stephan Pyles, Dallas), Rebecca Rather
 (Rather Sweet Bakery and Cafe, Fredricksberg, TX), Lorena Garcia (Elements
 Tierra, Miami), Angela Tustin (Plate, Philadelphia) and Bill Yosses
 (Author, Desserts for Dummies).
     "Consumers have made SPLENDA(R) Sweeteners America's favorite sweetener
 by welcoming the products into their homes and lives," said Debra A.
 Sandler, Worldwide President, McNeil Nutritionals, LLC. "With this
 cookbook, we can say 'thank you' to our loyal consumers and introduce new
 people to the benefits of the SPLENDA(R) Brand."
     The SPLENDA(R) World of Sweetness, published by Chronicle Books, is
 available nationwide at all major book retailers, including Barnes & Noble
 and Borders, for a suggested retail price of $19.95. It may also be
 purchased at Amazon.com, BarnesandNoble.com and Splenda.com.
     About SPLENDA(R) Sweeteners
     SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC. You can
 find out more about SPLENDA(R) Sweeteners or get recipes and tips on
 cooking and baking with the brand by logging on to http://www.splenda.com
 or call 1- 800-7-SPLENDA (1-800-777-5363).
     About McNeil Nutritionals
     McNeil Nutritionals, LLC, is a marketer of innovative nutritional
 products. The company's mission is to give people the ability to actively
 manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No
 Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend,
 SPLENDA(R) Quick Pack(TM) No Calorie Sweetener Pouches, SPLENDA(R) Flavor
 Blends for Coffee, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin
 Soft Chews, VIACTIV(R) for Teens Calcium Soft Chews, LACTAID(R) Milk and
 Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC, is
 headquartered in Fort Washington, PA.
     About Chronicle Books
     One of the most admired and respected publishing companies in the U.S.,
 Chronicle Books was founded in 1966 and over the years has developed a
 reputation for award-winning, innovative books. Recently recognized as one
 of the 50 best small companies to work for in the U.S. (and the only
 independent publisher to receive this award), the company continues to
 challenge conventional publishing wisdom, setting trends in both subject
 and format, maintaining a list that includes illustrated titles in design,
 art, architecture, photography, food, lifestyle and pop culture, as well as
 much- admired books for children and ancillary products through its gift
 division. Chronicle Books' objective is to create and distribute
 exceptional publishing that's instantly recognizable for its spirit,
 creativity, and value. For more information about Chronicle Books, visit
 http://www.chroniclebooks.com.
     Contacts:
     Joanna Young
     RF Binder Partners
     +1-212-994-7556
 
     Sherri Satalof
     McNeil Nutritionals, LLC
     +1-215-273-7449
 
 

SOURCE McNeil Nutritionals, LLC

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