FORT WASHINGTON, Pa., Nov. 1 /PRNewswire/ -- The holiday season is a
time notorious for cheer, joy and overindulgence. Americans annually face
the dilemma of having the extra cookie -- at every party -- or starting the
resolutions early. This year, consumers have a sweet solution offering the
best of both worlds: the SPLENDA(R) Brand introduces an official cookbook,
The SPLENDA(R) World of Sweetness.
Created in response to enormous consumer demand, The SPLENDA(R) World
of Sweetness is the definitive 'one-stop' guide to using SPLENDA(R)
Sweeteners. Featuring a broad compilation of nearly 100 recipes, the
cookbook provides families with the tools to create reduced-sugar and lower
calorie versions of favorite foods and beverages, without compromising the
"Whipping up a dessert from scratch can seem daunting but doesn't have
to be," said Jennifer Bushman, The Kitchen Coach. "Cookbooks, like The
SPLENDA(R) World of Sweetness, take out the guesswork so the at-home chef
can make professional quality treats every time the lure of the kitchen
Delectable dessert recipes in the cookbook include traditional
favorites, such as Chocolate Chip Cookies and Pecan Pie, as well as more
creative fare, like Dulce de Leche Swirl Cheesecake. Options beyond dessert
include beverages, such as Hot Mulled Cider and Ruby Red Chiller, and
breakfast items, like Peach-Berry Muffins.
Original masterpieces developed by the nation's most renowned culinary
talent are also featured, including recipes from The Food Network's Gale
Gand (TRU, Chicago), Stephan Pyles (Stephan Pyles, Dallas), Rebecca Rather
(Rather Sweet Bakery and Cafe, Fredricksberg, TX), Lorena Garcia (Elements
Tierra, Miami), Angela Tustin (Plate, Philadelphia) and Bill Yosses
(Author, Desserts for Dummies).
"Consumers have made SPLENDA(R) Sweeteners America's favorite sweetener
by welcoming the products into their homes and lives," said Debra A.
Sandler, Worldwide President, McNeil Nutritionals, LLC. "With this
cookbook, we can say 'thank you' to our loyal consumers and introduce new
people to the benefits of the SPLENDA(R) Brand."
The SPLENDA(R) World of Sweetness, published by Chronicle Books, is
available nationwide at all major book retailers, including Barnes & Noble
and Borders, for a suggested retail price of $19.95. It may also be
purchased at Amazon.com, BarnesandNoble.com and Splenda.com.
About SPLENDA(R) Sweeteners
SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC. You can
find out more about SPLENDA(R) Sweeteners or get recipes and tips on
cooking and baking with the brand by logging on to http://www.splenda.com
or call 1- 800-7-SPLENDA (1-800-777-5363).
About McNeil Nutritionals
McNeil Nutritionals, LLC, is a marketer of innovative nutritional
products. The company's mission is to give people the ability to actively
manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No
Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend,
SPLENDA(R) Quick Pack(TM) No Calorie Sweetener Pouches, SPLENDA(R) Flavor
Blends for Coffee, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin
Soft Chews, VIACTIV(R) for Teens Calcium Soft Chews, LACTAID(R) Milk and
Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC, is
headquartered in Fort Washington, PA.
About Chronicle Books
One of the most admired and respected publishing companies in the U.S.,
Chronicle Books was founded in 1966 and over the years has developed a
reputation for award-winning, innovative books. Recently recognized as one
of the 50 best small companies to work for in the U.S. (and the only
independent publisher to receive this award), the company continues to
challenge conventional publishing wisdom, setting trends in both subject
and format, maintaining a list that includes illustrated titles in design,
art, architecture, photography, food, lifestyle and pop culture, as well as
much- admired books for children and ancillary products through its gift
division. Chronicle Books' objective is to create and distribute
exceptional publishing that's instantly recognizable for its spirit,
creativity, and value. For more information about Chronicle Books, visit
RF Binder Partners
McNeil Nutritionals, LLC
SOURCE McNeil Nutritionals, LLC