CHICAGO, Dec. 30 /PRNewswire-FirstCall/ -- According to a new survey, nearly eight out of ten consumers expect to have less debt in 2004. The survey, conducted by CoolSavings, Inc. (OTC Bulletin Board: CSAV), a leading online direct marketing and media company, also found one-third of those surveyed (30%) made "improving their financial situation" their top resolution, coming in a close second to "becoming more physically fit" (37%). More than half (57%) expect to put more money away in savings in the new year. According to the survey, strategies for saving more are varied: consumers will track spending manually or with a computer program (44%), sign up for direct deposit to savings account (39%), contribute to tax free account through payroll deduction (37%) and still many will keep cash in a savings/checking account (36%). (NOTE: Households could select more than one response.) Of those surveyed, nearly two-thirds (62%) said they review their financial situation on a monthly basis and when asked the best ways to spend less, consumers indicated the following: -- Use coupons (88%) -- Shop at discount stores (82%) -- Limit credit card usage (72%) -- Buy groceries in bulk at wholesale clubs (45%) -- Limit ATM visits (40%) "Consumers are becoming more aware of their daily spending habits and how important it is to evaluate and improve these habits in order to save money," said Ken Treske, Chief Marketing Officer of CoolSavings. "Using the computer as a resource for managing your money is becoming widely accepted; not only can you keep better track of expenses, but you can use the Internet to comparison shop, research products and find valuable savings before you shop online and in traditional stores." The survey is part of an ongoing series that CoolSavings conducts through their Web site www.coolsavings.com on consumer attitudes toward spending and saving, and how costs affect purchase behavior. Consumers visit coolsavings.com to take advantage of valuable savings and information on brand-name stores, products and services. CoolSavings conducted the online survey between December 12, 2003 and December 16, 2003. The survey sample comprises 1,328 unique responders. The margin of error is 2.7%. About CoolSavings CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology with superior customer service, we enable a wide variety of advertisers to identify and engage their best customers among our more than 12 million active registered households. CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners. Cautionary Note Regarding Forward-Looking Statements Statements in this press release regarding CoolSavings' business that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the statements under "Business Outlook" and other statements regarding the CoolSavings' expectations, beliefs, hopes, intentions or strategies. Where possible, such forward-looking statements have been identified by use of words such as "project", "target," "forecast," "believe," "expects," and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause CoolSavings' actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward- looking statements. These risks, uncertainties, and other factors include, without limitation, CoolSavings' to meet any debt repayment or equity redemption demands of its preferred stockholders, CoolSavings' ability to protect its patents, trademarks and propriety rights, the successful introduction of new products by CoolSavings, the ability to add new members, the ability to attract, assimilate and retain highly skilled personnel, and CoolSavings' ability to retain its advertisers. For further discussion of some of the risks, uncertainties and other factors which could cause actual results and performance to differ from those expressed in, or implied by, the forward- looking statements, see "Risk Factors" in CoolSavings' Form 10-Q for the quarter ended September 30, 2003, as filed with the SEC. Except as expressly required by the federal securities laws, CoolSavings undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or developments, changed circumstances, or any other reason. CONTACT: Melissa Rabin Courtney Hunt CoolSavings, Inc. Kupper Parker Communications (312) 224-5153 (314) 290-2033 firstname.lastname@example.org email@example.com
SOURCE CoolSavings, Inc.