CHICAGO, Dec. 30 /PRNewswire-FirstCall/ -- According to a new survey,
nearly eight out of ten consumers expect to have less debt in 2004. The
survey, conducted by CoolSavings, Inc. (OTC Bulletin Board: CSAV), a leading
online direct marketing and media company, also found one-third of those
surveyed (30%) made "improving their financial situation" their top
resolution, coming in a close second to "becoming more physically fit" (37%).
More than half (57%) expect to put more money away in savings in the new year.
According to the survey, strategies for saving more are varied: consumers
will track spending manually or with a computer program (44%), sign up for
direct deposit to savings account (39%), contribute to tax free account
through payroll deduction (37%) and still many will keep cash in a
savings/checking account (36%). (NOTE: Households could select more than one
Of those surveyed, nearly two-thirds (62%) said they review their
financial situation on a monthly basis and when asked the best ways to spend
less, consumers indicated the following:
-- Use coupons (88%)
-- Shop at discount stores (82%)
-- Limit credit card usage (72%)
-- Buy groceries in bulk at wholesale clubs (45%)
-- Limit ATM visits (40%)
"Consumers are becoming more aware of their daily spending habits and how
important it is to evaluate and improve these habits in order to save money,"
said Ken Treske, Chief Marketing Officer of CoolSavings. "Using the computer
as a resource for managing your money is becoming widely accepted; not only
can you keep better track of expenses, but you can use the Internet to
comparison shop, research products and find valuable savings before you shop
online and in traditional stores."
The survey is part of an ongoing series that CoolSavings conducts through
their Web site www.coolsavings.com on consumer attitudes toward spending and
saving, and how costs affect purchase behavior. Consumers visit
coolsavings.com to take advantage of valuable savings and information on
brand-name stores, products and services.
CoolSavings conducted the online survey between December 12, 2003 and
December 16, 2003. The survey sample comprises 1,328 unique responders. The
margin of error is 2.7%.
CoolSavings is an online direct marketing and media company that provides
smarter solutions to help marketers reach their target consumers. Combining a
broad distribution network, sophisticated analytics and proprietary technology
with superior customer service, we enable a wide variety of advertisers to
identify and engage their best customers among our more than 12 million active
CoolSavings is a registered trademark of CoolSavings, Inc. Other product
and company names herein may be trademarks of their respective owners.
Cautionary Note Regarding Forward-Looking Statements
Statements in this press release regarding CoolSavings' business that are
not historical facts are forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995, including the statements
under "Business Outlook" and other statements regarding the CoolSavings'
expectations, beliefs, hopes, intentions or strategies. Where possible, such
forward-looking statements have been identified by use of words such as
"project", "target," "forecast," "believe," "expects," and similar
expressions. Known and unknown risks, uncertainties and other factors, both
general and specific to the matters discussed in this press release, may cause
CoolSavings' actual results and performance to differ materially from the
future results and performance expressed in, or implied by, such forward-
looking statements. These risks, uncertainties, and other factors include,
without limitation, CoolSavings' to meet any debt repayment or equity
redemption demands of its preferred stockholders, CoolSavings' ability to
protect its patents, trademarks and propriety rights, the successful
introduction of new products by CoolSavings, the ability to add new members,
the ability to attract, assimilate and retain highly skilled personnel, and
CoolSavings' ability to retain its advertisers. For further discussion of some
of the risks, uncertainties and other factors which could cause actual results
and performance to differ from those expressed in, or implied by, the forward-
looking statements, see "Risk Factors" in CoolSavings' Form 10-Q for the
quarter ended September 30, 2003, as filed with the SEC. Except as expressly
required by the federal securities laws, CoolSavings undertakes no obligation
to update or revise any forward-looking statements as a result of new
information, future events or developments, changed circumstances, or any
CONTACT: Melissa Rabin Courtney Hunt
CoolSavings, Inc. Kupper Parker Communications
(312) 224-5153 (314) 290-2033
SOURCE CoolSavings, Inc.