Americans Hope to Slim Down Debt in 2004 CoolSavings Survey Reveals Resolutions to Improve Fiscal Fitness



    CHICAGO, Dec. 30 /PRNewswire-FirstCall/ -- According to a new survey,
 nearly eight out of ten consumers expect to have less debt in 2004. The
 survey, conducted by CoolSavings, Inc. (OTC Bulletin Board:   CSAV), a leading
 online direct marketing and media company, also found one-third of those
 surveyed (30%) made "improving their financial situation" their top
 resolution, coming in a close second to "becoming more physically fit" (37%).
 More than half (57%) expect to put more money away in savings in the new year.
     According to the survey, strategies for saving more are varied: consumers
 will track spending manually or with a computer program (44%), sign up for
 direct deposit to savings account (39%), contribute to tax free account
 through payroll deduction (37%) and still many will keep cash in a
 savings/checking account (36%).  (NOTE: Households could select more than one
 response.)
     Of those surveyed, nearly two-thirds (62%) said they review their
 financial situation on a monthly basis and when asked the best ways to spend
 less, consumers indicated the following:
 
     -- Use coupons (88%)
     -- Shop at discount stores (82%)
     -- Limit credit card usage (72%)
     -- Buy groceries in bulk at wholesale clubs (45%)
     -- Limit ATM visits (40%)
 
     "Consumers are becoming more aware of their daily spending habits and how
 important it is to evaluate and improve these habits in order to save money,"
 said Ken Treske, Chief Marketing Officer of CoolSavings.  "Using the computer
 as a resource for managing your money is becoming widely accepted; not only
 can you keep better track of expenses, but you can use the Internet to
 comparison shop, research products and find valuable savings before you shop
 online and in traditional stores."
     The survey is part of an ongoing series that CoolSavings conducts through
 their Web site www.coolsavings.com on consumer attitudes toward spending and
 saving, and how costs affect purchase behavior. Consumers visit
 coolsavings.com to take advantage of valuable savings and information on
 brand-name stores, products and services.
     CoolSavings conducted the online survey between December 12, 2003 and
 December 16, 2003. The survey sample comprises 1,328 unique responders. The
 margin of error is 2.7%.
 
     About CoolSavings
     CoolSavings is an online direct marketing and media company that provides
 smarter solutions to help marketers reach their target consumers. Combining a
 broad distribution network, sophisticated analytics and proprietary technology
 with superior customer service, we enable a wide variety of advertisers to
 identify and engage their best customers among our more than 12 million active
 registered households.
     CoolSavings is a registered trademark of CoolSavings, Inc.  Other product
 and company names herein may be trademarks of their respective owners.
 
     Cautionary Note Regarding Forward-Looking Statements
     Statements in this press release regarding CoolSavings' business that are
 not historical facts are forward-looking statements within the meaning of the
 Private Securities Litigation Reform Act of 1995, including the statements
 under "Business Outlook" and other statements regarding the CoolSavings'
 expectations, beliefs, hopes, intentions or strategies. Where possible, such
 forward-looking statements have been identified by use of words such as
 "project", "target," "forecast," "believe," "expects," and similar
 expressions. Known and unknown risks, uncertainties and other factors, both
 general and specific to the matters discussed in this press release, may cause
 CoolSavings' actual results and performance to differ materially from the
 future results and performance expressed in, or implied by, such forward-
 looking statements. These risks, uncertainties, and other factors include,
 without limitation, CoolSavings' to meet any debt repayment or equity
 redemption demands of its preferred stockholders, CoolSavings' ability to
 protect its patents, trademarks and propriety rights, the successful
 introduction of new products by CoolSavings, the ability to add new members,
 the ability to attract, assimilate and retain highly skilled personnel, and
 CoolSavings' ability to retain its advertisers. For further discussion of some
 of the risks, uncertainties and other factors which could cause actual results
 and performance to differ from those expressed in, or implied by, the forward-
 looking statements, see "Risk Factors" in CoolSavings' Form 10-Q for the
 quarter ended September 30, 2003, as filed with the SEC. Except as expressly
 required by the federal securities laws, CoolSavings undertakes no obligation
 to update or revise any forward-looking statements as a result of new
 information, future events or developments, changed circumstances, or any
 other reason.
 
     CONTACT:  Melissa Rabin                 Courtney Hunt
               CoolSavings, Inc.             Kupper Parker Communications
               (312) 224-5153                (314) 290-2033
               melissa@coolsavings.com       cmhunt@kupperparker.com
 
 

SOURCE CoolSavings, Inc.

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