Americans Picking Up Their Salad Forks As Never Before
Survey Finds 1/3 Americans Would Rather Skip Breakfast than Go a Day
DENVER, June 12 /PRNewswire/ -- Salads used to be something Americans ate only on the way to the main course, but a new Quiznos study reveals that Americans have become addicted to salads, with one in three Americans preferring to go a day without breakfast than a day without salad. According to the Quiznos survey, Americans eat an average of three salads a week and opt for salad for dinner an average of ten times a month. Quiznos new Flatbread Chopped Salads are the perfect, quick solution to America's need for greens. Available for a suggested retail price of $5.29, these hearty salads are served on chopped romaine lettuce and include premium meats and authentic cheeses, all layered together with toasted Italian herbed flatbread. Quiznos is offering four Flatbread Chopped Salad combinations: Roasted Chicken with Honey Mustard, Classic Cobb, Chicken Caesar, and Antipasto. "We've been so successful with our toasted sandwiches because we understand that increasingly, Americans are looking for more sophisticated lunch and dinner options that deliver wholesome, flavorful food," said Quiznos Chief Concept Officer Tom Ryan. "Menu offerings like our Flatbread Chopped Salads are a perfect extension of our high quality, chef-inspired recipes because they give people the choice of a hearty meal without the bother of making it themselves." While Americans are addicted to salad, they're not necessarily addicted to the idea of making them at home. More than half the country would prefer to get their salad in a restaurant than prepare one themselves (54%), meaning that Americans have no problem leaving the chopping to someone else. The Flatbread Chopped Salads are so hearty they've been deemed "fork- worthy," prompting Quiznos to provide metal forks with every order. This makes Quiznos the first national quick service chain to provide metal flatware to customers. The introduction of Flatbread Chopped Salads and real metal forks continues a trend of innovation for Quiznos. In May of 2006, Quiznos became the first and only national quick service restaurant to serve up meals in toasted gourmet bread bowls. At the beginning of the year, the restaurant chain set a new standard for flavor with the introduction of the Prime Rib and Peppercorn sub, a sub sandwich piled high with real prime rib. The Quiznos survey also found the following: Summertime is salad season. Nearly 70 percent of women say that they eat the most salad between June and September, with 56 percent of men saying the same. Twenty-three percent of adults eat salads simply because they taste great. Two-thirds of Americans feel that restaurants with metal forks rather than plastic forks offer better quality food (63%). More than a third of Americans would be more likely to eat at a restaurant that currently uses plastic flatware if they switched over to metal (39%). About Quiznos Celebrating its 25th Anniversary in 2006, Denver-based Quiznos Sub is a national chain designed for today's busy consumers who are looking for a tasty, fresher alternative to traditional fast food restaurants. Using only premium quality, real ingredients, Quiznos Sub restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. With more than 4,800 restaurants, Quiznos Sub is one of the fastest-growing quick service restaurant chains. For more information, visit www.quiznos.com. * June 2006 survey of more than 1,000 Americans, conducted by Kelton Research and Quiznos.
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