Americans Want - But Can't Spell - Nose Bidet

28 Dec, 2007, 00:00 ET from SinuCleanse

    MILWAUKEE, Dec. 28 /PRNewswire/ -- Americans might not be able to spell
 it, but they are making sure it's in their medicine cabinets this winter.
 "It" is the nose bidet (no not beday, bedae, or baday) and is more commonly
 known as the neti pot. In fact, the New York Times recently listed the term
 nose bidet as one of the buzzwords of 2007.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20071228/CLF018 )
 
     The word "bidet" has been around since the late 17th or early 18th
 century, when French furniture maker Mark-Antoine Jacoud invented the
 plumbing fixture. But when the word "bidet" is coupled with "nose," it gets
 people's attention.
 
     So, what is it? The nose bidet or neti pot is used to gently cleanse
 the nasal cavity and ease the suffering from allergy symptoms, sinus
 infections or any other sinus malady. This process, known as nasal washing,
 is gaining popularity. Though it has been around for centuries it has
 recently been rediscovered by modern science as an effective way to treat a
 wide range of sinus problems.
 
     The most popular neti pot available on the market is SinuCleanse(R),
 which was created by Dr. Diane Heatley, an ear, nose and throat doctor at
 the University of Wisconsin-Madison.
 
     During a segment on the Oprah Winfrey Show, the talk show host referred
 to a neti pot as a nose bidet. The SinuCleanse marketing team took to the
 Internet and snatched up nose bidet as keywords, along with several
 misspellings of the phrase.
 
     Recently, the Oprah segment re-ran.
 
     "We were thrilled when we received a report from Google that our ads
 had been shown more than 88,000 times that week," said Dave Gallo,
 president of Med-Systems, the company that manufactures SinuCleanse. "In
 fact, the neti pot was the most popular search term with 44,000
 impressions."
 
 
But, not one single person spelled nose bidet correctly. The following misspellings received the highest number of impressions: 1. nose beday 2. nose baday 3. nose biday 4. nose bedae 5. nose bidae SinuCleanse bought the AdWords in April. Gallo says, "With more than 30,000 search attempts for 'nose bidet' since then, we're still waiting for someone to spell it correctly." About the SinuCleanse System The SinuCleanse system was created in 1997 as an all-natural defense for adults and children who suffer nasal problems. It was created by an ENT and is clinically proven to reduce sinus symptoms. This drug-free treatment can be used as often as needed and is safe for every sinus sufferer, including pregnant women, people on multiple medications and children. The SinuCleanse system is available in three easy-to-use applications, the original neti pot, the SinuCleanse Squeeze(TM) and the new SinuCleanse Kid's Mister. For more information, please visit www.sinucleanse.com.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Diane Heatley http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=61386

SOURCE SinuCleanse
    MILWAUKEE, Dec. 28 /PRNewswire/ -- Americans might not be able to spell
 it, but they are making sure it's in their medicine cabinets this winter.
 "It" is the nose bidet (no not beday, bedae, or baday) and is more commonly
 known as the neti pot. In fact, the New York Times recently listed the term
 nose bidet as one of the buzzwords of 2007.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20071228/CLF018 )
 
     The word "bidet" has been around since the late 17th or early 18th
 century, when French furniture maker Mark-Antoine Jacoud invented the
 plumbing fixture. But when the word "bidet" is coupled with "nose," it gets
 people's attention.
 
     So, what is it? The nose bidet or neti pot is used to gently cleanse
 the nasal cavity and ease the suffering from allergy symptoms, sinus
 infections or any other sinus malady. This process, known as nasal washing,
 is gaining popularity. Though it has been around for centuries it has
 recently been rediscovered by modern science as an effective way to treat a
 wide range of sinus problems.
 
     The most popular neti pot available on the market is SinuCleanse(R),
 which was created by Dr. Diane Heatley, an ear, nose and throat doctor at
 the University of Wisconsin-Madison.
 
     During a segment on the Oprah Winfrey Show, the talk show host referred
 to a neti pot as a nose bidet. The SinuCleanse marketing team took to the
 Internet and snatched up nose bidet as keywords, along with several
 misspellings of the phrase.
 
     Recently, the Oprah segment re-ran.
 
     "We were thrilled when we received a report from Google that our ads
 had been shown more than 88,000 times that week," said Dave Gallo,
 president of Med-Systems, the company that manufactures SinuCleanse. "In
 fact, the neti pot was the most popular search term with 44,000
 impressions."
 
 
But, not one single person spelled nose bidet correctly. The following misspellings received the highest number of impressions: 1. nose beday 2. nose baday 3. nose biday 4. nose bedae 5. nose bidae SinuCleanse bought the AdWords in April. Gallo says, "With more than 30,000 search attempts for 'nose bidet' since then, we're still waiting for someone to spell it correctly." About the SinuCleanse System The SinuCleanse system was created in 1997 as an all-natural defense for adults and children who suffer nasal problems. It was created by an ENT and is clinically proven to reduce sinus symptoms. This drug-free treatment can be used as often as needed and is safe for every sinus sufferer, including pregnant women, people on multiple medications and children. The SinuCleanse system is available in three easy-to-use applications, the original neti pot, the SinuCleanse Squeeze(TM) and the new SinuCleanse Kid's Mister. For more information, please visit www.sinucleanse.com.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Diane Heatley http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=61386 SOURCE SinuCleanse