America's Favorite Family Features America's Favorite Diaper Bag Ju-Ju-Be Shadow Waltz BFF Scores Major Product Placement on Modern Family

COSTA MESA, Calif., Feb. 7, 2013 /PRNewswire-iReach/ -- – 10 million viewers of Modern Family watched as Gloria Pritchett (Sofia Vergara) and her sister-in-law, Claire Dunphy (Julie Bowen), featured Gloria's new diaper bag, a Ju-Ju-Be® BFF in Shadow Waltz, during Wednesday night's showing of Modern Family.  With hot pink accents and an eye catching white-on-black scroll pattern, the bag commanded screen time and attention throughout multiple scenes.  "Modern Family is fun, it's funny, it's smart," said Kristin Hunziker, co-founder and head designer of Ju-Ju-Be. "Those are the exact brand qualities we strive for at Ju-Ju-Be.  We couldn't ask for a better fit!" 

Ju-Ju-Be has been featured on numerous shows including Christina Applegate's Up All Night, BunHeads, and The Hangover 2.   "We do seem to be a favorite in Hollywood," said Hunziker. "But we're not all about product placement and celebrity gifting: we're a bag made for real moms and real-life situations."  Ju-Ju-Be features a weekly event, The Real Mom Giveaway, which gives away free Ju-Ju-Be merchandise to their real-mom fans.  They host a discussion forum, The Pink Room, where thousands of real moms interact and discuss topics such as baby care, fitness, baby gear, and pretty much anything under the moon.   Ju-Ju-Be also donates tens of thousands of dollars each year to breast cancer research, motivated by the fact that co-founder Joe Croft's mother is a 15-year survivor.

About Ju-Ju-Be

Ju-Ju-Be® was started by the dynamic duo of diaper bags.  Despite the great fashion (and even some great features) of the other brands, there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function aren't mutually exclusive. No one else had delved into the deep realm of microbes and anti-stick coatings. Everyone else said that diaper bags aren't rocket science. Ju-Ju-Be thinks they can be. Along with being a lot of fun! Ju-Ju-Be bags are available at premium boutiques everywhere including Nordstrom, Buy Buy Baby, and www.ShopJuJuBe.com.

If you'd like more information please contact Kristin Kliese at 877-258-5823 or e-mail at kk@ju-ju-be.com

Media Contact: Kristin Kliese Ju-Ju-Be Intl, 877-258-5823, kk@ju-ju-be.com

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SOURCE Ju-Ju-Be Intl



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