America's Newest Motorcycle Company, Mission Motors, Launches at TED2009

Mission One, World's Fastest Production Electric Sportbike

Design by Yves Behar & fuseproject

LONG BEACH, Calif., Feb. 4 /PRNewswire/ -- On February 4, Mission Motors will unveil a revolutionary new vehicle at TED2009. The Mission One promises to be the world's fastest production all-electric motorcycle. Mission Motors CEO, Forrest North, along with lead designer Yves Behar, founder of fuseproject, will present the vehicle in development onstage to the entire TED audience. Mission Motors will exhibit the vehicle throughout the conference at the Kohler LivingHome at the Long Beach Performing Arts Center, and will be on hand to discuss the company's vision for a radically new brand of motorcycles. The company will also provide attendees the opportunity to see inside the product development process through the installation of a motorcycle design studio inside the Kohler LivingHome.

"The Great Unveiling," the TED2009 theme, makes a fitting platform for the launch of Mission Motors' first vehicle, the Mission One. It is the first production electric sportbike that features uncompromised performance and an iconic new design created by world-renowned designers Yves Behar and fuseproject. With a top speed of 150 MPH and an estimated range of 150 miles, the Mission One rivals gasoline sportbikes while dwarfing the performance of any other electric motorcycle on the market. The electric drivetrain creates a riding experience unlike anything currently available on a production vehicle. The electric motor's linear torque curve provides peak torque at zero rpm, a feature gasoline engines cannot match. The motor delivers faster acceleration than most gasoline sportbikes without ever having to shift gears.

The announcement formally debuts Mission Motors, a San Francisco-based company geared to redefine the world of performance motorcycles. The company was founded in 2007 by entrepreneurs Forrest North (CEO), Edward West (President), and Mason Cabot (VP of Engineering).

Building on their backgrounds in engineering, a desire to develop clean vehicles, and a passion for motorcycles, the Mission Motors founders developed a proprietary high energy lithium ion battery pack that could provide both the range and acceleration needed for a high performance sportbike. The company (named Hum Cycles at the time) placed second in the transportation category of the 2007 California Cleantech Open, the largest cleantech business plan competition on the West Coast.

"As a motorcycle enthusiast and engineer I knew I could combine my passion for motorcycles with my passion for innovation and create a motorcycle that truly sets a new standard in the perception of electric vehicles," said Forrest North, Founder and CEO, Mission Motors. "With the Mission One, we're writing the next chapter in motorcycle design, delivering a new riding experience without sacrificing performance or design in a zero emissions vehicle."

With core engineering underway and an attractive business model, North and his co-founders turned to Yves Behar's fuseproject to create Mission's unique brand and creative direction, as well as an iconic industrial design for the first product. The engineering team at Mission Motors and the design team at fuseproject worked in close collaboration to design the Mission One from the ground up, creating a machine that makes a bold statement about performance, technology, sustainability and design.

"This project was a dream come true: a statement about how design can make performance and sustainability come together without compromise," said Yves Behar. "I believe Mission is an icon for a new era of efficient and exciting vehicles. Designed to express speed and efficiency in its overall sharp lines, the Mission bike is also highly detailed with special attention to a riders needs, bringing a high level of product design and ergonomics to a new generation of performance transportation."

About Mission Motors:

Mission Motors is building the fastest production electric motorcycle in the world. Headquartered in San Francisco, California, the company combines innovative technology, iconic design, and superb performance with the freedom of a zero emissions riding experience. Mission's elite team of engineers is creating the first motorcycle company built on the innovative spirit of the Silicon Valley. The concept is simple: Redefine the world of performance motorcycles. For more information on Mission Motors, visit www.ridemission.com.

SOURCE Mission Motors

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