America's Relationships at Risk: 19 Million Adult Relationships Are Negatively Impacted By Hearing Loss, Survey Finds*

Nearly Half of Those Affected by Hearing Loss Have Not Sought Treatment

May 17, 2007, 01:00 ET from Cochlear Americas

    DENVER, May 17 /PRNewswire/ -- Hearing loss is much more common than
 most realize and significantly impacts personal relationships, according to
 a survey recently conducted by Harris Interactive(R). Cochlear Americas, a
 global leader in hearing technologies, commissioned the survey to shine a
 light on the realities of hearing loss during Better Hearing and Speech
     Nearly one in four adults (23%) who know someone with hearing loss say
 they have either a spouse or significant other with hearing loss. Of the 27
 million U.S. adults with hearing loss**, the number one cited relationship
 that suffered was the one with their romantic partner (35%), followed by
 friends, family members and coworkers.***
     Fifty-four percent of adults who have communicated with someone who
 appeared not to be listening due to hearing loss admit that they find
 others' hearing loss frustrating -- with 32% confessing annoyance. Others
 feel ignored (18%) or experience feelings of sadness (23%).
     "It is very important for people in relationships to connect with each
 other, verbally and emotionally. Those who don't feel heard, figuratively
 or literally, can feel isolated or depressed," said Dr. John Gray,
 best-selling relationship author, Men are From Mars, Women are From Venus.
 "The good news is that hearing loss can be helped and relationships don't
 have to be put at risk."
     New perspective to the age-old question: "can he not hear me, or is he
 not listening?"
     * Men are more likely than women to suffer from hearing loss (17% men
 vs. 10% women)
     * Women who have communicated with someone who appeared not to be
 listening due to hearing loss are more likely than men to be annoyed (37%
 women vs. 26% men)
     * Men who suffer from hearing loss are significantly more likely than
 women to say that their relationship with their spouse or significant other
 has been most adversely affected (43% men vs. 23% women)
     * Women believe their relationships with family (other than spouse or
 significant other) are most negatively impacted by their hearing loss (28%)
     * Of those suffering from hearing loss, 57% of women and 37% of men
 have not sought treatment
     * Men are more likely than women to say that pressure from their spouse
 or significant other would prompt them to finally seek treatment for their
 hearing loss (35% men vs. 14% women)
     Despite the toll hearing loss takes on relationships, nearly half (44%)
 of adults with hearing problems say that they have not sought treatment.
 Moreover, only 20% of those who suffer from hearing loss claim to be
 familiar with the many treatment options available for hearing loss.
     "It's a tragedy that people don't take action for their hearing health
 when so many treatment options are available," said Dr. Pat Chute,
 audiologist, professor and chair, Division of Health Professions, Mercy
 College. "Hearing solutions exist for all types of hearing loss, including
 therapies such as cochlear implants, Baha or hearing aids."
     May is Better Hearing and Speech Month, which provides an opportunity
 to educate the public about the importance of good hearing, the social and
 emotional implications of hearing loss, and the available solutions for
 those with hearing impairment. While hearing loss is one of the world's
 most preventable disabilities, it is also one of the most common. The
 consequences of hearing loss can be severe and greatly impact the quality
 of life and personal relationships of those affected.
     For more information on hearing loss, hearing health and treatment
 options, please visit
     About the survey:
     This survey was conducted online within the United States by Harris
 Interactive on behalf of Cochlear Americas between April 10 and April 12,
 2007 among 2,576 adults (aged 18 and over). Figures for region, age within
 gender, education, household income and race/ethnicity were weighted where
 necessary to bring them into line with their actual proportions in the
 population. Propensity score weighting was also used to adjust for
 respondents' propensity to be online.
     With a pure probability sample of 2,576, one could say with a
 ninety-five percent probability that the overall results would have a
 sampling error of +/- 3 percentage points. Sampling error for data based on
 sub-samples would be higher and would vary. However, that does not take
 other sources of error into account. This online survey is not based on a
 probability sample and therefore no theoretical sampling error can be
     About Cochlear(TM) Americas
     Since launching the world's first cochlear implant system more than 25
 years ago, Cochlear Limited and its US headquarters, Cochlear Americas,
 have brought the miracle of sound to more than 100,000 hearing-impaired
 individuals across the globe. Cochlear's state-of-the-art technologies,
 based on extensive research and development at preeminent academic
 institutions, restore the ability to hear sound and understand
 speech-enhancing both learning capabilities and quality of life for those
 with severe to profound hearing loss. Cochlear has remained the market
 leader in its field thanks to an unwavering commitment to innovation,
 reliability and customer support. Numerous awards, as well as published
 scientific data, attest to Cochlear's outstanding product line and
 unsurpassed performance. Cochlear's promise "Hear now. And always" reflects
 their philosophy of a lifetime commitment to those individuals who choose
 their product. For more information about Cochlear's products, call the
 Cochlear Nucleus Hotline at 800/458-4999 (Voice) or 800/483-3123 (TTY) or
 visit the website at
     Note to editors:
     * 27,186,640 Americans 18+ suffer from hearing loss, 71% of these
 adults say relationships have been adversely affected = 19,030,648
 Relationships that have been affected
     ** 209,128,000 Americans ages 18+ (2000 U.S. Census Bureau) =
 27,186,640 Americans ages 18+ who suffer from hearing loss
     *** Friends (31%), family members (31%) and coworkers (21%), based on
 multiple response

SOURCE Cochlear Americas