AMI Titles Post Impressive Digital Growth for January
NEW YORK, Feb. 20, 2013 /PRNewswire/ – Numerous titles under the AMI Digital publishing umbrella have delivered record-breaking numbers in January, 2013, reports David J. Pecker, Chairman, President and CEO of American Media, Inc. (AMI). "The combination of top-drawer editorial and the expansion of our digital capabilities has created a great synergy for our wide range of media content," he said. "These numbers are a clear indication of the power of AMI's category-leading brands."
AMI Chief Digital Officer Joe Bilman, architect of AMI's digital strategy, has been instrumental in growing the new and redesigned platforms. "Shape, Fit Pregnancy, Men's Fitness, Radar Online, Muscle and Fitness, and OK! all registered double-digit growth in unique visits and page views," said Joe Bilman. "The across-the-board positive metrics are proof that AMI's $30 million investment in digital is paying off."
In the women's category, Shape saw a near tripling of unique visits in one year, from 3.25 million visits in January 2012 to over 9 million in January 2013. Fit Pregnancy also saw a marked increase, with a leap of 312% for unique visits in one year.
In the men's category, Men's Fitness was up a mind-boggling 416% year over year in unique visits. Page views jumped 297% from 3.6 million to 14.3 million. Muscle & Fitness saw a large increase, with unique visits up 190% and page views up 132%.
Radar Online has also seen impressive numbers growth, with a record-breaking 81 million page views in January 2013. "The site is better, faster and more engaging, and as a result, page views were up 40% compared to before the relaunch," noted AMI Chief Digital Officer Joe Bilman. "Across the board, we are seeing the fruits of our labor reflected in this tremendous traffic growth. Top editorial combined with great design on scalable platforms is proving to be the right recipe for getting AMI content to a rapidly increasing audience."
"The AMI brand dominance will only continue to grow, as these numbers reflect a passionate interest in our product and the readership it serves," said David J. Pecker, Chairman, President and CEO of American Media, Inc.
About American Media, Inc.: American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, National Enquirer, Globe, Country Weekly, Soap Opera Digest, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com,OKmagazine.com, CountryWeekly.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI's magazines have a combined total circulation of 7.4 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 41 million unique visitors and 194 million page views monthly.
AMI also provides Publishing Services which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI's publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions.
SOURCE American Media, Inc.