New Research Report on Trade Promotion Effectiveness highlights DemandTec's strengths serving consumer products manufacturers

SAN MATEO, Calif., Dec. 22 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, was named as a leading provider of trade promotion technology solutions in a report recently released by AMR Research, one of the world's leading independent research firms focused on the global supply chain. The AMR report, entitled "Picking the Best Horses to Win the Race for Trade Promotion Effectiveness," lists DemandTec as the only vendor to receive top marks in both the Account Specific Planning and Optimization and Collaborative Deal Management categories.

"Staying ahead is vital as the complexity of managing trade spending is exploding. Without a means to manage this complication, you risk the ultimate prize: the heart and mind of the new consumer in the post-recession economy. Automating trade promotion management (TPM) is the key to winning this shopper," said the co-authors of the report, Lora Cecere, Vice President, Value Chain Strategies, and Steve Steutermann, Research Director, Consumer Products, AMR Research.

The report is based on an AMR Research study of 100 consumer product manufacturers that reveals their number one goal for investing in marketing and sales automation is improving the ROI from sales and marketing strategies. The report also names DemandTec as a leader in Account Specific Planning and Optimization, Collaborative Deal Sheet Management for Modern Trade, and Market Analytics.

"AMR Research's thoughtful approach to analyzing the trade effectiveness solutions space is a big step forward for the industry. Their framework distinguishes best-in-class providers of predictive trade analytics and collaborative deal management solutions like DemandTec from the traditional enterprise funds management vendors. AMR's acknowledgement that DemandTec's solutions play such a vital role for consumer products manufacturers further justifies our commitment to continue to improve the breadth and depth of our trade effectiveness offerings in order to better serve our customers," said Armen Najarian, Senior Director of Consumer Products Industry Marketing at DemandTec.

About AMR Research

AMR Research is the world's leading independent research firm focused on the global supply chain and its supporting technologies. Founded in 1986 and privately held, AMR Research provides subscription advisory services and peer networking opportunities to supply chain, sustainability and IT executives in the consumer products, life sciences, manufacturing and retail sectors. To learn more the company's research and services, visit www.amrresearch.com.

About DemandTec

DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with over 2.5 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Mitch Kristofferson, DemandTec, Inc.
    (650) 226-4630
    mitch.kristofferson@demandtec.com

    Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec

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