Analysys International Says China's Online Advertising Market Will Reach RMB 4.39 Billion in 2006

28 Aug, 2006, 01:00 ET from Analysys International

    BEIJING, Aug. 28 /Xinhua-PRNewswire/ -- Analysys International, a
 leading Internet based provider of business information about technology,
 media and telecom (TMT) industries in China, says in its recently released
 report "China Online Advertising Market Annual Report 2006", that China's
 online advertising market will reach RMB 4.39 billion for the full year
 2006, increasing 35.9% year over year. The search engine advertising market
 will account for 32.37% of the total market.
     According to the report, China's online advertising market size reached
 RMB 3.23 billion in 2005, increasing 59.83% year over year. Sina, Sohu,
 Baidu and Yahoo! China were the top 4 online advertising vendors, with
 annual revenues exceeding RMB 300 million, accounting for 59.62% of the
 total market. In the first half of 2006, China's online advertising market
 reached RMB 2.1 billion.
     ( http://english.analysys.com.cn/admin/images/1473_1.jpg )
     In the first half of 2006, Baidu strengthened market expansion and
 further increased its market share from 9.51% in 2005 to 15.37%. Google
 China and Tencent also increased their market share by 1.1% and 0.78%
 respectively, reaching 4.82% and 4.25%. Yahoo's market share in China
 decreased from 9.48% in 2005 to 8.08% in the first half of 2006. Netease
 decreased from 7.41% in 2005 to 6.2% in the first half of 2006. Search
 engine operators' further improved their position in online advertising
 market.
     Affected by policy adjustment from mobile operators and the government,
 Internet firms whose revenues mainly came from mobile value-added services
 (VAS), including Sina, Sohu, Tom Online, etc., will all increase spending
 on online advertising as an important business growth point. Analysys
 International forecasts China's online advertising market will reach RMB
 4.39 billion for the full year 2006, representing an increase of 35.9% year
 over year. Search engine advertising will account for 32.37% of the total
 advertising market in 2006.
     This subject is further discussed in Analysys International's research
 report "China Online Advertising Market Annual Report 2006". For more
 information, please check the website: http://english.analysys.com.cn .
     About Analysys International
     Analysys International is the leading Internet based provider of
 business information about technology, media and telecom (TMT) industries
 in China with the mission to help their clients make better business
 decisions. They provide data, information and advice to 50,000 clients
 worldwide, representing 1,500 distinct organizations; they also deliver
 over 150 consulting engagements a year, and hold more than 20 events that
 draw in over 8,000 attendees. Their clients include executives from
 companies like technology vendors, vertical information technology users,
 as well as professionals from professional service companies, the
 investment community and government agencies. For more information, please
 visit the website at http://english.analysys.com.cn .
     For more information, please contact:
 
      Jessica Wang
      Overseas Media Manager
      Analysys International
      Tel:   +86-10-6466-6565 x394
      Fax:   +86-10-6466-7102/7103
      Email: jessica_wang@analysys.com.cn
 
 

SOURCE Analysys International
    BEIJING, Aug. 28 /Xinhua-PRNewswire/ -- Analysys International, a
 leading Internet based provider of business information about technology,
 media and telecom (TMT) industries in China, says in its recently released
 report "China Online Advertising Market Annual Report 2006", that China's
 online advertising market will reach RMB 4.39 billion for the full year
 2006, increasing 35.9% year over year. The search engine advertising market
 will account for 32.37% of the total market.
     According to the report, China's online advertising market size reached
 RMB 3.23 billion in 2005, increasing 59.83% year over year. Sina, Sohu,
 Baidu and Yahoo! China were the top 4 online advertising vendors, with
 annual revenues exceeding RMB 300 million, accounting for 59.62% of the
 total market. In the first half of 2006, China's online advertising market
 reached RMB 2.1 billion.
     ( http://english.analysys.com.cn/admin/images/1473_1.jpg )
     In the first half of 2006, Baidu strengthened market expansion and
 further increased its market share from 9.51% in 2005 to 15.37%. Google
 China and Tencent also increased their market share by 1.1% and 0.78%
 respectively, reaching 4.82% and 4.25%. Yahoo's market share in China
 decreased from 9.48% in 2005 to 8.08% in the first half of 2006. Netease
 decreased from 7.41% in 2005 to 6.2% in the first half of 2006. Search
 engine operators' further improved their position in online advertising
 market.
     Affected by policy adjustment from mobile operators and the government,
 Internet firms whose revenues mainly came from mobile value-added services
 (VAS), including Sina, Sohu, Tom Online, etc., will all increase spending
 on online advertising as an important business growth point. Analysys
 International forecasts China's online advertising market will reach RMB
 4.39 billion for the full year 2006, representing an increase of 35.9% year
 over year. Search engine advertising will account for 32.37% of the total
 advertising market in 2006.
     This subject is further discussed in Analysys International's research
 report "China Online Advertising Market Annual Report 2006". For more
 information, please check the website: http://english.analysys.com.cn .
     About Analysys International
     Analysys International is the leading Internet based provider of
 business information about technology, media and telecom (TMT) industries
 in China with the mission to help their clients make better business
 decisions. They provide data, information and advice to 50,000 clients
 worldwide, representing 1,500 distinct organizations; they also deliver
 over 150 consulting engagements a year, and hold more than 20 events that
 draw in over 8,000 attendees. Their clients include executives from
 companies like technology vendors, vertical information technology users,
 as well as professionals from professional service companies, the
 investment community and government agencies. For more information, please
 visit the website at http://english.analysys.com.cn .
     For more information, please contact:
 
      Jessica Wang
      Overseas Media Manager
      Analysys International
      Tel:   +86-10-6466-6565 x394
      Fax:   +86-10-6466-7102/7103
      Email: jessica_wang@analysys.com.cn
 
 SOURCE Analysys International