Angie's List Selects Arnold Worldwide as Its Lead Branding and Creative Agency

19 Jan, 2016, 08:30 ET from Arnold Worldwide

BOSTON, Jan. 19, 2016 /PRNewswire/ -- Global creative agency Arnold Worldwide today announced that it has been named lead agency for brand strategy and creative execution across all media by Angie's List following an extensive review process.

The category leader in home services, Angie's List helps facilitate happy transactions between more than three million consumers nationwide and its collection of highly rated service providers.

"There's no better way to kick off 2016 than embarking on an exciting new partnership with Angie's List — the go-to destination for home services," said Arnold Worldwide Global President Pam Hamlin. "Our mission is to deliver fully-integrated ideas deeply rooted in strategic insights that will drive their brand and business forward. We're really looking forward to what's ahead." 

Angie Hicks, Angie's List founder and chief marketing officer said, "Our decision to select Arnold was based on our confidence in the quality of the team, business orientation, strategic insights and creativity. We look forward to partnering with them to tap into their creative talent and enthusiasm."

Hicks continued, "Our intent is to improve our marketing effectiveness and to select a creative agency that will enrich our brand strategy through an integrated creative platform we plan to launch this year."

Joanne Davis Consulting in New York, NY assisted in the agency review process.

About Arnold Worldwide
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. We are proud to represent a diverse portfolio of clients including Carnival Cruise Lines, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, National Association of Realtors, New Balance, Ocean Spray, Progressive, PUR, Sanofi, SolarCity, Titleist and many other great brands. The agency is part of the Havas Creative Group, with offices in Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto. http://arn.com

About Angie's List
Angie's List helps facilitate happy transactions between more than three million consumers nationwide and its collection of highly rated service providers in 720 categories of service, ranging from home improvement to health care. Built on a foundation of more than 10 million verified reviews of local service, Angie's List connects consumers directly to its online marketplace of services from member-reviewed providers, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals. 

CONTACT:

Arnold Worldwide
Ginger Ludwig
Agency Marketing
617-587-8407
gludwig@arn.com

Angie's List
Debra DeCourcy, APR
Corporate Communications
317-713-0479
debra.decourcy@angieslist.com

 

SOURCE Arnold Worldwide



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