Anheuser-Busch Honors U.S. Troops With Heroes Salute

Company Offers Free Admission to Its Adventure Parks,

Will Air 'Salute' Ad During Broadcast of Super Bowl

Feb 03, 2005, 00:00 ET from Anheuser-Busch Cos. Inc.

    ST. LOUIS, Feb. 3 /PRNewswire-FirstCall/ -- Anheuser-Busch Cos. Inc.
 (NYSE:   BUD) today announced its "Heroes Salute" to honor the U.S. Armed
 Services by offering free single-day admission to its SeaWorld and Busch
 Gardens parks to active duty military, active reservists, U.S. Coast Guard,
 National Guardsmen and as many as three direct dependents beginning Feb. 7
 through Dec. 31, 2005.  In addition, Anheuser-Busch will air a 60-second
 "salute" television ad during the broadcast of the Super Bowl to honor those
 who serve our country.
     Heroes Salute will be officially introduced to the military on Feb. 6 in
 conjunction with a special Anheuser-Busch viewing party for Sunday's big game
 at Ft. Bragg, N.C., home of the XVIII CAPITAL AIRBORNE CORPS and U.S. ARMY
 Special Operations Command.  Pre-game activities include appearances by the
 world-famous Clydesdales, exotic animals and shows from Busch Gardens and
 SeaWorld parks with Julie Scardina, the Jacksonville Jaguar Cheerleaders, live
 music by Blues Traveler and game-day food and beverages compliments of
 Anheuser-Busch.  Guests will also be treated to a special "sneak preview"
 presentation of Anheuser-Busch's advertising for Super Sunday's championship
 match up.
     "In our own small way, we're giving something back to the brave men and
 women and their families who make sacrifices every day for our country," said
 August A. Busch IV, president, Anheuser-Busch Inc.  "As a salute to America's
 heroes, we wish to extend a message of thanks and an invitation."
     Any active duty, active reserve, ready reserve service member or National
 Guard is entitled to free admission under the program.  He or she need only
 register, either online at or in the entrance plaza
 of participating parks, and show a Department of Defense photo ID.  As many as
 three direct dependents of military personnel also are entitled to free
 admission.  Dependents may take advantage of the offer without their service
 member, though an adult must accompany minor dependents.
     Busch Gardens Williamsburg and SeaWorld San Antonio are seasonal
 operations that will remain closed until spring 2005.  Military personnel
 interested in visiting those parks should check operating schedules at .  The remaining parks, SeaWorld Orlando, Busch
 Gardens Tampa Bay and SeaWorld San Diego are open year round.
     Anheuser-Busch has previously honored U.S. armed forces with free
 admission to its theme parks.  Nearly 2 million service members and their
 families visited free during Yellow Ribbon Summer following the first Gulf War
 and during the Anheuser-Busch Salute to America's Heroes, a post-9/11 tribute
 that included all branches of the U.S. military.
     In addition, last year Anheuser-Busch donated $1 million to create the
 Intrepid/Anheuser-Busch Fallen Heroes Fund to provide scholarships to spouses
 and children of U.S. military and coalition personnel killed during the war in
     Anheuser-Busch has supported the U.S. armed services for nearly 150 years.
 In 1921, Adolphus Busch's widow, Lilly, opened the Busch family garden to the
 public, donating admission fees to disabled veterans.
     The company also supports veterans' memorials in Washington, the Korean
 Memorial and the Vietnam Wall.  The company also provides scholarship funds
 for USO members and Desert Storm survivors.
     Based in St. Louis, Anheuser-Busch Cos. Inc. is the leading U.S. brewer
 and holds a 50 percent share in Grupo Modelo, Mexico's leading brewer.   In a
 survey of 10,000 business leaders and securities analysts, Anheuser-Busch
 ranked first overall in quality of products and services among nearly 600
 companies researched in FORTUNE magazine's 2004 "America's Most Admired
 Companies" listing.  The company also is one of the largest theme park
 operators in the United States, is a major manufacturer of aluminum cans and
 is the world's largest recycler of aluminum beverage containers.  For more
 information, visit .

SOURCE Anheuser-Busch Cos. Inc.