ST. LOUIS, Feb. 3 /PRNewswire-FirstCall/ -- Anheuser-Busch Cos. Inc.
(NYSE: BUD) today announced its "Heroes Salute" to honor the U.S. Armed
Services by offering free single-day admission to its SeaWorld and Busch
Gardens parks to active duty military, active reservists, U.S. Coast Guard,
National Guardsmen and as many as three direct dependents beginning Feb. 7
through Dec. 31, 2005. In addition, Anheuser-Busch will air a 60-second
"salute" television ad during the broadcast of the Super Bowl to honor those
who serve our country.
Heroes Salute will be officially introduced to the military on Feb. 6 in
conjunction with a special Anheuser-Busch viewing party for Sunday's big game
at Ft. Bragg, N.C., home of the XVIII CAPITAL AIRBORNE CORPS and U.S. ARMY
Special Operations Command. Pre-game activities include appearances by the
world-famous Clydesdales, exotic animals and shows from Busch Gardens and
SeaWorld parks with Julie Scardina, the Jacksonville Jaguar Cheerleaders, live
music by Blues Traveler and game-day food and beverages compliments of
Anheuser-Busch. Guests will also be treated to a special "sneak preview"
presentation of Anheuser-Busch's advertising for Super Sunday's championship
"In our own small way, we're giving something back to the brave men and
women and their families who make sacrifices every day for our country," said
August A. Busch IV, president, Anheuser-Busch Inc. "As a salute to America's
heroes, we wish to extend a message of thanks and an invitation."
Any active duty, active reserve, ready reserve service member or National
Guard is entitled to free admission under the program. He or she need only
register, either online at http://www.herosalute.com or in the entrance plaza
of participating parks, and show a Department of Defense photo ID. As many as
three direct dependents of military personnel also are entitled to free
admission. Dependents may take advantage of the offer without their service
member, though an adult must accompany minor dependents.
Busch Gardens Williamsburg and SeaWorld San Antonio are seasonal
operations that will remain closed until spring 2005. Military personnel
interested in visiting those parks should check operating schedules at
http://www.herosalute.com . The remaining parks, SeaWorld Orlando, Busch
Gardens Tampa Bay and SeaWorld San Diego are open year round.
Anheuser-Busch has previously honored U.S. armed forces with free
admission to its theme parks. Nearly 2 million service members and their
families visited free during Yellow Ribbon Summer following the first Gulf War
and during the Anheuser-Busch Salute to America's Heroes, a post-9/11 tribute
that included all branches of the U.S. military.
In addition, last year Anheuser-Busch donated $1 million to create the
Intrepid/Anheuser-Busch Fallen Heroes Fund to provide scholarships to spouses
and children of U.S. military and coalition personnel killed during the war in
Anheuser-Busch has supported the U.S. armed services for nearly 150 years.
In 1921, Adolphus Busch's widow, Lilly, opened the Busch family garden to the
public, donating admission fees to disabled veterans.
The company also supports veterans' memorials in Washington, the Korean
Memorial and the Vietnam Wall. The company also provides scholarship funds
for USO members and Desert Storm survivors.
Based in St. Louis, Anheuser-Busch Cos. Inc. is the leading U.S. brewer
and holds a 50 percent share in Grupo Modelo, Mexico's leading brewer. In a
survey of 10,000 business leaders and securities analysts, Anheuser-Busch
ranked first overall in quality of products and services among nearly 600
companies researched in FORTUNE magazine's 2004 "America's Most Admired
Companies" listing. The company also is one of the largest theme park
operators in the United States, is a major manufacturer of aluminum cans and
is the world's largest recycler of aluminum beverage containers. For more
information, visit http://www.anheuser-busch.com .
SOURCE Anheuser-Busch Cos. Inc.