HO CHI MINH CITY, Vietnam, June 9 /PRNewswire-FirstCall/ -- Budweiser,
the world famous and best-selling American-style lager, is being launched
in Vietnam through an import and distribution agreement with the GANNON
Distribution Company. Through this distribution deal, Budweiser will be
available in Vietnam starting in early June.
"Vietnam is an exciting beer market and an important one for
Anheuser-Busch to begin establishing and building the Budweiser brand,"
said Tom Santel, chief executive officer and president, Anheuser-Busch
International, Inc. "The country's beer industry experienced double-digit
volume growth for the past three years and already has a well-developed
premium segment filled with consumers who will appreciate Budweiser's
clean, crisp and refreshing taste."
Budweiser initially will be available at upscale bars, restaurants and
supermarkets in Ho Chi Minh City as well as select chain outlets across the
Budweiser is an American lager brewed since 1876 using a blend of U.S.
and European hops, and a combination of barley malts and rice. A
centuries-old, European-aging technique called kraeusening is also used,
which involves adding a small amount of freshly yeasted wort to fermenting
beer at the start of the aging cycle to facilitate natural carbonation.
Then, Anheuser-Busch's exclusive beechwood aging process helps create a
crisp, clean taste.
"Vietnam's growing economy and large young adult population make it an
ideal market for Budweiser," said Walter Blocker, chief executive officer
of the GANNON Group Vietnam Ltd. "Consumers in Vietnam want new and
different premium beer choices and will appreciate Budweiser's reputation
as a high-quality brew enjoyed around the world. By bringing the brand to
Vietnam, we are responding to the demand created for this great-tasting
Budweiser sold through the GANNON Distribution Company will be
available in 355-ml non-returnable bottles and 355-ml cans. The beer will
be brewed and packaged at the Anheuser-Busch brewery in Los Angeles.
Budweiser will be marketed as a premium international lager and
supported by a variety of promotional programs and point-of-sale items. The
brand also will use its official sponsorship of the 2008 Olympic Games and
its support of football to build awareness with consumers. This includes
using the official Olympic marks on Budweiser packaging in Vietnam as well
as promoting the brand's sponsorship of Manchester United, the English
Premier League and the 2010 and 2014 FIFA World Cup(TM) tournaments.
The GANNON Group Vietnam Ltd. is a 100 percent foreign invested company
and was established in Vietnam in 1994. Employing more than 700 people with
offices in city centers throughout Vietnam, it is engaged in warehousing,
logistics, industrial leasing, beverage production and infrastructure
development. GANNON is among the largest private American investors in
Vietnam and one of the nation's largest distributors and manufacturers of
beverages and consumer products representing or in partnership with Nestle,
L'Oreal, Pepsi, Diageo and various other multinationals. For more
information, visit http://www.gannon.com.vn.
Based in St. Louis, Anheuser-Busch (NYSE: BUD) is the leading American
brewer, holding a 48.5 percent share of U.S. beer sales. The company brews
the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch
also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and
a 27 percent share in China brewer Tsingtao, whose namesake beer brand is
the country's best-selling premium beer. Anheuser-Busch ranked No. 1 among
beverage companies in FORTUNE Magazine's Most Admired U.S. and Global
Companies lists in 2008. Anheuser-Busch is one of the largest theme park
operators in the United States, is a major manufacturer of aluminum cans
and one of the world's largest recyclers of aluminum cans. For more
information, visit http://www.anheuser-busch.com.