2014

Anheuser-Busch Launches Budweiser in Vietnam Exclusive Deal With GANNON Distribution Co. Brings the 'King of Beers' to

Consumers Throughout the Country



    HO CHI MINH CITY, Vietnam, June 9 /PRNewswire-FirstCall/ -- Budweiser,
 the world famous and best-selling American-style lager, is being launched
 in Vietnam through an import and distribution agreement with the GANNON
 Distribution Company. Through this distribution deal, Budweiser will be
 available in Vietnam starting in early June.
 
     "Vietnam is an exciting beer market and an important one for
 Anheuser-Busch to begin establishing and building the Budweiser brand,"
 said Tom Santel, chief executive officer and president, Anheuser-Busch
 International, Inc. "The country's beer industry experienced double-digit
 volume growth for the past three years and already has a well-developed
 premium segment filled with consumers who will appreciate Budweiser's
 clean, crisp and refreshing taste."
 
     Budweiser initially will be available at upscale bars, restaurants and
 supermarkets in Ho Chi Minh City as well as select chain outlets across the
 nation.
 
     Budweiser is an American lager brewed since 1876 using a blend of U.S.
 and European hops, and a combination of barley malts and rice. A
 centuries-old, European-aging technique called kraeusening is also used,
 which involves adding a small amount of freshly yeasted wort to fermenting
 beer at the start of the aging cycle to facilitate natural carbonation.
 Then, Anheuser-Busch's exclusive beechwood aging process helps create a
 crisp, clean taste.
 
     "Vietnam's growing economy and large young adult population make it an
 ideal market for Budweiser," said Walter Blocker, chief executive officer
 of the GANNON Group Vietnam Ltd. "Consumers in Vietnam want new and
 different premium beer choices and will appreciate Budweiser's reputation
 as a high-quality brew enjoyed around the world. By bringing the brand to
 Vietnam, we are responding to the demand created for this great-tasting
 beer."
 
     Budweiser sold through the GANNON Distribution Company will be
 available in 355-ml non-returnable bottles and 355-ml cans. The beer will
 be brewed and packaged at the Anheuser-Busch brewery in Los Angeles.
 
     Budweiser will be marketed as a premium international lager and
 supported by a variety of promotional programs and point-of-sale items. The
 brand also will use its official sponsorship of the 2008 Olympic Games and
 its support of football to build awareness with consumers. This includes
 using the official Olympic marks on Budweiser packaging in Vietnam as well
 as promoting the brand's sponsorship of Manchester United, the English
 Premier League and the 2010 and 2014 FIFA World Cup(TM) tournaments.
 
     The GANNON Group Vietnam Ltd. is a 100 percent foreign invested company
 and was established in Vietnam in 1994. Employing more than 700 people with
 offices in city centers throughout Vietnam, it is engaged in warehousing,
 logistics, industrial leasing, beverage production and infrastructure
 development. GANNON is among the largest private American investors in
 Vietnam and one of the nation's largest distributors and manufacturers of
 beverages and consumer products representing or in partnership with Nestle,
 L'Oreal, Pepsi, Diageo and various other multinationals. For more
 information, visit http://www.gannon.com.vn.
 
     Based in St. Louis, Anheuser-Busch (NYSE:   BUD) is the leading American
 brewer, holding a 48.5 percent share of U.S. beer sales. The company brews
 the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch
 also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and
 a 27 percent share in China brewer Tsingtao, whose namesake beer brand is
 the country's best-selling premium beer. Anheuser-Busch ranked No. 1 among
 beverage companies in FORTUNE Magazine's Most Admired U.S. and Global
 Companies lists in 2008. Anheuser-Busch is one of the largest theme park
 operators in the United States, is a major manufacturer of aluminum cans
 and one of the world's largest recyclers of aluminum cans. For more
 information, visit http://www.anheuser-busch.com.
 
 
 

SOURCE Anheuser-Busch

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.