Anheuser-Busch Launches New Super Energy Drink 180 Blue With Acai

Acai Berry Grown Wild in the Brazilian Amazon Considered One of the Top

Superfoods in the World

Oct 11, 2006, 01:00 ET from Anheuser-Busch

    ST. LOUIS, Oct. 11 /PRNewswire-FirstCall/ -- Are you an energy drinker
 open to discovery? If so, Anheuser-Busch has something new that'll make you
 rethink what you've come to expect in today's energy drinks of choice --
 180 Blue. Available nationwide, 180 Blue is the first packaged energy drink
 launched by a major beverage company in the United States to contain the
 Acai (pronounced Ah-sigh-ee) berry. Discovered in Brazil, the Acai berry
 itself is a small, dark, purple fruit from the palmberry tree. It usually
 grows in the wild Amazonian jungles in Brazil, is rich in B vitamins,
 minerals (particularly iron), fiber, proteins, omega-3 fatty acids and
 anthocyanin (member of the flavored class of antioxidants).
     (Photo: )
     "With 180 Blue we didn't set out to create just another energy drink.
 We set out to give energy drinkers something unique, something unexpected
 and something they've never had before," said Andy Goeler, vice president,
 Import, Craft and Alliance, Anheuser-Busch, Inc. "We've taken today's
 energy drink a step further with 180 Blue by creating something that has
 the best of both worlds -- a great-tasting energy drink with a boost."
     In addition to juice from the Acai berry, 180 Blue contains guarana,
 red grape and blueberry juices in addition to vitamins B-6 and B-12. 180
 Blue has a subtly sweet berry and grape flavor that's the result of the
 natural ingredients used in creating the beverage. It's blended with
 vitamins and natural flavors and contains no artificial colors. The dark
 bluish-purple liquid is a result of the juices used to create 180 Blue.
     180 Blue is the third product being introduced into the 180 family. 180
 Orange Citrus Blast (introduced in 2001) and 180 Energy X-3 Lemon-Lime
 Citrus Blast (introduced in 2004) have been met with great success and
 sales are currently performing up over 75 percent year to date. (*Source
 sales to retailers data through September.)
     180 Blue will be available at convenience and grocery stores in
 addition to bars and clubs nationwide and is available in 8-ounce and
 16-ounce cans.
     Based in St. Louis, Anheuser-Busch is the leading American brewer,
 holding a 48.8 percent share of U.S. beer sales. The company brews the
 world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also
 owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27
 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked
 No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and
 Global Companies lists in 2006. Anheuser-Busch is one of the largest theme
 park operators in the United States, is a major manufacturer of aluminum
 cans and is America's top recycler of aluminum cans. For more information,
 visit .

SOURCE Anheuser-Busch