Ann Taylor Celebrates Milestone 50th 'ANN'iversary With Launch of New Advertising Campaign Shot by Annie Leibovitz

Linda Evangelista, Alexandra & Theodora Richards, Cheryl Tiegs and Others

Personify 'I AM ANN TAYLOR'

Aug 03, 2004, 01:00 ET from Ann Taylor

    NEW YORK, Aug. 3 /PRNewswire-FirstCall/ -- In celebration of its 50th
 'ANN'iversary, Ann Taylor will unveil a new multi-media campaign entitled "I
 AM ANN TAYLOR ... CELEBRATE 50 WOMEN. 50 YEARS", featuring print and in-store
 components as well as an exclusive website, IAMANNTAYLOR.COM, throughout
 August and September 2004.
     Famed photographer Annie Leibovitz shot the entire campaign, which
 features icons of the modeling industry as well as emerging names from every
 generation and background, to illustrate the evolution of the brand.
     Famous figures from fashion past, present and future, such as Linda
 Evangelista, Cheryl Tiegs, sisters Audrey and Angela Lindvall, Patti Hansen
 (alongside her daughters Alexandra and Theodora Richards), Shalom Harlow,
 Karen Elson, Dayle Haddon, Dalia, Heather Marks, Yasmin Le Bon, sisters Missy
 and Frankie Rayder, Hunter Reno, Karen Alexander (alongside her daughters Ella
 and Zora), Ling and Ein, Mini Anden, Elaine Irwin Mellencamp, Beverly Johnson,
 Twiggy and many other notable women, were chosen to represent "The Ann Taylor
 Woman" in terms of style, substance and personality.  The women wore the
 brand's sophisticated, ultra-feminine looks from the fall 2004 collection,
 which has a renewed focus on sportswear classics.  The campaign was designed
 to pay homage to the brand's rich history with fashion presented classically
 and to infuse the brand's timeless fashions with a personalized flair for the
 modern Ann Taylor woman.  The campaign also introduces a redrawn logo which
 expresses both the heritage and the modernity of the brand.
     "From its beginning in 1954, Ann Taylor has worked with some of the
 world's most beautiful women," said Jerome Jessup, Senior Executive Vice
 President, Ann Taylor.  "In 2004 we wanted to celebrate that idea -- not just
 the incredible beauty of these women, but their true selves as women at their
 best, which has been the DNA of the Ann Taylor brand from day one.  To put it
 succinctly, we chose women we love that best represent the extensive appeal of
 the brand."
     The campaign rollout includes an extensive media buy for the September
 issues of W, Vanity Fair, Harper's Bazaar, Elle, O The Oprah Magazine, InStyle
 and Vogue with each magazine receiving different photographs from the
 campaign.  Vogue will run a 50-page "I AM ANN TAYLOR" insert in the New York,
 Los Angeles, Chicago and San Francisco editions and a two-page spread in the
 national edition of its September issue.  Also in September, the campaign will
 run movement print spots for two consecutive weeks on the Times Square
 Astrovision screen in New York, as well as floor-to-ceiling imagery in Ann
 Taylor store windows nationwide, August through September.  Immediately
 following Labor Day, over 1 million direct marketing catalogs are being sent
 to Ann Taylor clients and prospects.
     Ann Taylor will also launch an exclusive website, the week of August 9.  The interactive website
 will provide visitors with the opportunity to pre-order the Fall ANNiversary
 collection before it's available in stores.  In addition, the site features an
 online forum where visitors may submit their Ann Taylor-related stories for
 publishing consideration and exclusive behind-the-scenes footage from the "I
 AM ANN TAYLOR" photo shoot, which was created by model/filmmaker Kate Elson,
 sister of model Karen Elson who is featured in the campaign.  An online and
 in-store $50,000 wardrobe sweepstakes will also launch nationwide on September
 2 to coincide with the brand's anniversary.
     Ann Taylor is one of the country's leading women's specialty retailers,
 operating 685 stores in 45 states, the District of Columbia and Puerto Rico,
 and also Online Stores at and as of July 3, 2004.

SOURCE Ann Taylor