ATLANTA, March 18, 2014 /PRNewswire/ -- Integrating the robust content of its three blogs into one powerful resource for apartment shoppers and the multi-family housing industry, ApartmentFinder.com unveils a redesigned blog (blog.apartmentfinder.com) featuring its expert insights on topics foremost in apartment living today. Content authored by Apartment Finder contributors taps into the leading Internet listing service's vast industry knowledge and covers four main categories: Preparing to Move, Apartment Hunting, Apartment Living and Industry News.
"With more than 85% of apartment searchers' questions unanswered on the Social web, we focused our content strategy to address their concerns," said Adam Japko, president of DigitalSherpa, the content and social media marketing division of Apartment Finder's parent company, Network Communications, Inc. "The enhanced Apartment Finder blog allows us to reach out in a helpful way while also directing consumers to listings on ApartmentFinder.com to expedite their search."
Featuring the user-friendly design and navigation of ApartmentFinder.com, the new blog centralizes content from Apartment Finder's former B2B, consumer, and Moving Choices blogs to provide followers with practical knowledge, tips and the latest industry news. Recent posts include:
- Preparing To Move: 10 Things You Need to Know About Living Alone
- Apartment Hunting: The Two Numbers All First Time Renters Need to Know
- Apartment Living: The Pros and Cons of All-Bills-Paid Apartments
- Industry: Trailblazing Tizen App Sets Apartment Finder Apart
"Our new blog underscores Apartment Finder's promise to providing consumers with all the information they need to make the search for, and life in, their next apartment home an easier experience," said Marcia Bollinger, president of Apartment Finder. "It also demonstrates our long-standing support of the multi-family industry and our contributions to local communities nationwide."
Adds Chris Vaughn, director of marketing at DigitalSherpa: "We're so excited to launch the new Apartment Finder blog. This is the next step in our ongoing commitment to create educational Web and Social content for apartment hunters all over the country."
Apartment Finder has helped apartment hunters find their ideal new apartment home since 1981. With continued innovations to ApartmentFinder.com, Apartment Finder is recognized as the leading apartment rental resource among consumers and the industry. Recent honors include being named the #1 Apartment Search Source by SatisFacts Index, the Best Internet Listing Service by the 2013 Multi-Housing News Technology Choice Awards, and a recipient of the Silver W3 Award for Excellence on the Web.
About Apartment Finder
Apartment Finder is the anchor of the multi-family division of Network Communications, Inc. (NCI), a leading local media company providing lead generation, advertising and Internet marketing services to the luxury and multi-family segments of the housing industry. NCI's leading brands are Apartment Finder, DigitalSherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.
SOURCE Network Communications, Inc.