App Annie Sheds Light on Key Mobile Usage Trends for Ad Agencies and CPG Brands

New Demographic and Behavioral Insights Allow Brand Managers to Bolster App Strategies and Media Investments with Unique Competitive Edge

Feb 16, 2016, 09:00 ET from App Annie

SAN FRANCISCO, Feb. 16, 2016 /PRNewswire/ -- Today App Annie, the most trusted mobile app data and insights platform, announced that it has released an exclusive offering of unique mobile app demographic and behavioral metrics. App Annie Intelligence now enables brand managers and their agencies to make informed, data-driven decisions to guide their company's app and mobile media buying strategy. The new demographic and behavioral insights round out a suite of metrics available for App Annie customers, including active users, penetration, frequency, duration and data usage.

"Given how advanced and global mobile has become, it is often surprising how little app developers, investors and brand managers know about the users they seek. It's a blind spot," said Mark Ungerer, general manager of enterprise products at App Annie. "How do different demographic segments engage with my brand and my competitors? What are users doing outside of my app? Today's launch provides these answers and more, bringing a complete understanding of the customer to mobile."

On the heels of its Forecast report, App Annie has set the stage for brands and agencies worldwide to gain valuable insight into today's mobile-first customers. App Annie Intelligence is already used by Coca-Cola, Nestle, Dentsu, CVS, Target, Google and many other world-class brands to gain unparalleled insight into the app economy.

About App Annie
App Annie delivers the most trusted app data and insights for your business to succeed in the app economy globally. Over 500,000 registered members managing 1 million apps rely on App Annie to better understand the app market, their business and the opportunities around them. The company is headquartered in San Francisco with 425+ employees across 15 global offices. App Annie has received $157 million in financing, including from investors such as e.Ventures, Greenspring Partners, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com.

 

SOURCE App Annie



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