Apple, Motorola & Cingular Launch World's First Mobile Phone with iTunes Motorola ROKR Available at Cingular Stores Nationwide



SAN FRANCISCO, SCHAUMBURG, Ill. and ATLANTA, Sept. 7

/PRNewswire-FirstCall/ -- Apple(R), Motorola and Cingular Wireless today
 announced the availability of the world's first mobile phone with iTunes(R),
 enabling music lovers to transfer up to 100 of their favorite songs from the
 iTunes jukebox on their Mac(R) or PC to their mobile phone. Apple's iTunes
 software on the Motorola ROKR features easy to use menus, simple navigation
 and playback, and the ability to simply switch from phone to music and back
 again with the push of a dedicated music key. The new Motorola ROKR is
 available today at www.cingular.com and will be sold exclusively in all
 Cingular retail locations beginning tomorrow.
     "We've worked closely with Motorola to deliver the world's best music
 experience on a mobile phone," said Steve Jobs, Apple's CEO. "We're also
 thrilled to be working with Cingular, the largest wireless carrier in the US,
 to bring this pioneering phone to market."
     "The ROKR brings music to the mobile phone in a way unlike any other, with
 the unrivaled ease of use that has become the signature of iTunes," said Ed
 Zander, chairman and CEO of Motorola. "We predict that the ROKR is going to be
 a hit this holiday season."
     "We're excited to be the first wireless carrier to offer the world's first
 phone with iTunes to our customers nationwide," said Ralph de la Vega, chief
 operating officer of Cingular Wireless. "This innovative product represents a
 world class handset, connected to a world class network, delivering a world
 class application."
     The new Motorola ROKR has a color display for viewing album art and
 features built-in dual-stereo speakers, as well as stereo headphones that also
 serve as a mobile headset with microphone. Music fans can randomly autofill or
 manually fill the mobile phone with playlists from their favorite music,
 audiobooks and Podcasts from their iTunes library via a USB connection. The
 Motorola ROKR pauses music automatically when users take a call and offers the
 ability to listen to music while messaging with friends or snapping a photo.
 
     Pricing & Availability
     The new Motorola ROKR with iTunes pre-installed is available for $249.99
 (US) with a two-year commitment at all Cingular stores nationwide and includes
 stereo headphones and a USB cable. iTunes for Mac and Windows includes the
 iTunes Music Store and is available as a free download from
 www.apple.com/itunes. Purchase and download of songs from the iTunes Music
 Store for Mac or Windows requires a valid credit card with a billing address
 in the country of purchase.
 
     Apple ignited the personal computer revolution in the 1970s with the Apple
 II and reinvented the personal computer in the 1980s with the Macintosh.
 Today, Apple continues to lead the industry in innovation with its award-
 winning desktop and notebook computers, OS X operating system, and iLife and
 professional applications. Apple is also spearheading the digital music
 revolution with its iPod portable music players and iTunes online music store.
 
     Motorola pioneered mobile technology in the 1930s with car radios and
 public safety radio networks, and space-to-earth communication for the Apollo
 program. In the 1980s, Motorola revolutionized personalized communications
 with the first commercial handheld cellular phone. Today, its new smart
 devices, networks, and software are making communications not just mobile, but
 seamless. Continuously redefining "the device formerly known as the mobile
 phone," Motorola also leads the industry in design, with award-winning
 products like the iconic RAZR. Motorola had sales of U.S. $31.3 billion in
 2004. For more information, please visit www.Motorola.com.
 
     Cingular Wireless is the largest wireless carrier in the United States,
 serving 51.6 million customers. Cingular, a joint venture between SBC
 Communications Inc. (NYSE:   SBC) and BellSouth Corporation (NYSE:   BLS), has the
 largest digital voice and data network in the nation-the ALLOVER network-and
 the largest mobile-to-mobile community of any national wireless carrier.
 Cingular is the only U.S. wireless carrier to offer Rollover, the wireless
 plan that lets customers keep their unused monthly minutes. Details of the
 company are available at http://www.cingular.com .
 
     NOTE:  Apple, the Apple logo, Mac, Mac OS, Macintosh and iTunes are
 trademarks of Apple. Other company and product names may be trademarks of
 their respective owners.
     Motorola and the Stylized M logo are registered in the U.S. Patent and
 Trademark Office. All other product or service names are the property of their
 respective owners.
 
     Total storage capacity is limited by number of songs. Storage capacity is
 approximate and based on four minutes per song and 128-Kbps AAC encoding.
 
     Network and/or SIM card dependent feature, not available in all areas.
 Airtime, data charges, and/or additional charges may apply.
 
 

SOURCE Apple Computer, Inc.
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