Apple Reinvents the Phone With iPhone

Jan 09, 2007, 00:00 ET from Apple Computer, Inc.

    MACWORLD SAN FRANCISCO, Jan. 9 /PRNewswire-FirstCall/ -- Apple(R) today
 introduced iPhone, combining three products-a revolutionary mobile phone, a
 widescreen iPod(R) with touch controls, and a breakthrough Internet
 communications device with desktop-class email, web browsing, searching and
 maps-into one small and lightweight handheld device. iPhone introduces an
 entirely new user interface based on a large multi-touch display and
 pioneering new software, letting users control iPhone with just their
 fingers. iPhone also ushers in an era of software power and sophistication
 never before seen in a mobile device, which completely redefines what users
 can do on their mobile phones.
     "iPhone is a revolutionary and magical product that is literally five
 years ahead of any other mobile phone," said Steve Jobs, Apple's CEO. "We
 are all born with the ultimate pointing device -- our fingers -- and iPhone
 uses them to create the most revolutionary user interface since the mouse."
     iPhone is a Revolutionary Mobile Phone
     iPhone is a revolutionary new mobile phone that allows users to make
 calls by simply pointing at a name or number. iPhone syncs all of your
 contacts from your PC, Mac(R) or Internet service such as Yahoo!, so that
 you always have your full list of up-to-date contacts with you. In
 addition, you can easily construct a favorites list for your most
 frequently made calls, and easily merge calls together to create conference
 calls.
     iPhone's pioneering Visual Voicemail, an industry first, lets users
 look at a listing of their voicemails, decide which messages to listen to,
 then go directly to those messages without listening to the prior messages.
 Just like email, iPhone's Visual Voicemail enables users to immediately
 randomly access those messages that interest them most.
     iPhone includes an SMS application with a full QWERTY soft keyboard to
 easily send and receive SMS messages in multiple sessions. When users need
 to type, iPhone presents them with an elegant touch keyboard which is
 predictive to prevent and correct mistakes, making it much easier and more
 efficient to use than the small plastic keyboards on many smartphones.
 iPhone also includes a calendar application that allows calendars to be
 automatically synced with your PC or Mac.
     iPhone features a 2 megapixel camera and a photo management application
 that is far beyond anything on a phone today. Users can browse their photo
 library, which can be easily synced from their PC or Mac, with just a flick
 of a finger and easily choose a photo for their wallpaper or to include in
 an email.
     iPhone is a quad-band GSM phone which also features EDGE and Wi-Fi
 wireless technologies for data networking. Apple has chosen Cingular, the
 best and most popular carrier in the US with over 58 million subscribers,
 to be Apple's exclusive carrier partner for iPhone in the US.
     iPhone is a Widescreen iPod
     iPhone is a widescreen iPod with touch controls that lets music lovers
 "touch" their music by easily scrolling through entire lists of songs,
 artists, albums and playlists with just a flick of a finger. Album artwork
 is stunningly presented on iPhone's large and vibrant display.
     iPhone also features Cover Flow, Apple's amazing way to browse your
 music library by album cover artwork, for the first time on an iPod. When
 navigating your music library on iPhone, you are automatically switched
 into Cover Flow by simply rotating iPhone into its landscape position.
     iPhone's stunning 3.5-inch widescreen display offers the ultimate way
 to watch TV shows and movies on a pocketable device, with touch controls
 for play-pause, chapter forward-backward and volume. iPhone plays the same
 videos purchased from the online iTunes(R) Store that users enjoy watching
 on their computers and iPods, and will soon enjoy watching on their
 widescreen televisions using the new Apple TV(TM). The iTunes Store now
 offers over 350 television shows, over 250 feature films and over 5,000
 music videos.
     iPhone lets users enjoy all their iPod content, including music,
 audiobooks, audio podcasts, video podcasts, music videos, television shows
 and movies. iPhone syncs content from a user's iTunes library on their PC
 or Mac, and can play any music or video content they have purchased from
 the online iTunes store.
     iPhone is a Breakthrough Internet Communications Device
     iPhone features a rich HTML email client which fetches your email in
 the background from most POP3 or IMAP mail services and displays photos and
 graphics right along with the text. iPhone is fully multi-tasking, so you
 can be reading a web page while downloading your email in the background.
     Yahoo! Mail, the world's largest email service with over 250 million
 users, is offering a new free "push" IMAP email service to all iPhone users
 that automatically pushes new email to a user's iPhone, and can be set up
 by simply entering your Yahoo! name and password. iPhone will also work
 with most industry standard IMAP and POP based email services, such as
 Microsoft Exchange, Apple .Mac Mail, AOL Mail, Google Gmail and most ISP
 mail services.
     iPhone also features the most advanced and fun-to-use web browser on a
 portable device with a version of its award-winning Safari(TM) web browser
 for iPhone. Users can see any web page the way it was designed to be seen,
 and then easily zoom in to expand any section by simply tapping on iPhone's
 multi- touch display with their finger. Users can surf the web from just
 about anywhere over Wi-Fi or EDGE, and can automatically sync their
 bookmarks from their PC or Mac. iPhone's Safari web browser also includes
 built-in Google Search and Yahoo! Search so users can instantly search for
 information on their iPhone just like they do on their computer.
     iPhone also includes Google Maps, featuring Google's groundbreaking
 maps service and iPhone's amazing maps application, offering the best maps
 experience by far on any pocket device. Users can view maps, satellite
 images, traffic information and get directions, all from iPhone's
 remarkable and easy- to-use touch interface.
     iPhone's Advanced Sensors
     iPhone employs advanced built-in sensors -- an accelerometer, a
 proximity sensor and an ambient light sensor -- that automatically enhance
 the user experience and extend battery life. iPhone's built-in
 accelerometer detects when the user has rotated the device from portrait to
 landscape, then automatically changes the contents of the display
 accordingly, with users immediately seeing the entire width of a web page,
 or a photo in its proper landscape aspect ratio.
     iPhone's built-in proximity sensor detects when you lift iPhone to your
 ear and immediately turns off the display to save power and prevent
 inadvertent touches until iPhone is moved away. iPhone's built-in ambient
 light sensor automatically adjusts the display's brightness to the
 appropriate level for the current ambient light, thereby enhancing the user
 experience and saving power at the same time.
     Pricing & Availability
     iPhone will be available in the US in June 2007, Europe in late 2007,
 and Asia in 2008, in a 4GB model for $499 (US) and an 8GB model for $599
 (US), and will work with either a PC or Mac. iPhone will be sold in the US
 through Apple's retail and online stores, and through Cingular's retail and
 online stores. Several iPhone accessories will also be available in June,
 including Apple's new remarkably compact Bluetooth headset.
     iPhone includes support for quad-band GSM, EDGE, 802.11b/g Wi-Fi and
 Bluetooth 2.0 EDR wireless technologies.
     iPhone requires a Mac with a USB 2.0 port, Mac OS(R) X v10.4.8 or later
 and iTunes 7; or a Windows PC with a USB 2.0 port and Windows 2000 (Service
 Pack 4), Windows XP Home or Professional (Service Pack 2). Internet access
 is required and a broadband connection is recommended. Apple and Cingular
 will announce service plans for iPhone before it begins shipping in June.
     Learn More About iPhone
     To learn more about iPhone, please visit Apple.com or watch the video
 of the iPhone introduction at www.apple.com/iphone/keynote.
     Apple ignited the personal computer revolution in the 1970s with the
 Apple II and reinvented the personal computer in the 1980s with the
 Macintosh. Today, Apple continues to lead the industry in innovation with
 its award- winning desktop and notebook computers, OS X operating system,
 and iLife and professional applications. Apple is also spearheading the
 digital music revolution with its iPod portable music players and iTunes
 online store.
     NOTE: Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, iTunes,
 Apple TV and Safari are trademarks of Apple. Other company and product
 names may be trademarks of their respective owners.
 
 

SOURCE Apple Computer, Inc.
    MACWORLD SAN FRANCISCO, Jan. 9 /PRNewswire-FirstCall/ -- Apple(R) today
 introduced iPhone, combining three products-a revolutionary mobile phone, a
 widescreen iPod(R) with touch controls, and a breakthrough Internet
 communications device with desktop-class email, web browsing, searching and
 maps-into one small and lightweight handheld device. iPhone introduces an
 entirely new user interface based on a large multi-touch display and
 pioneering new software, letting users control iPhone with just their
 fingers. iPhone also ushers in an era of software power and sophistication
 never before seen in a mobile device, which completely redefines what users
 can do on their mobile phones.
     "iPhone is a revolutionary and magical product that is literally five
 years ahead of any other mobile phone," said Steve Jobs, Apple's CEO. "We
 are all born with the ultimate pointing device -- our fingers -- and iPhone
 uses them to create the most revolutionary user interface since the mouse."
     iPhone is a Revolutionary Mobile Phone
     iPhone is a revolutionary new mobile phone that allows users to make
 calls by simply pointing at a name or number. iPhone syncs all of your
 contacts from your PC, Mac(R) or Internet service such as Yahoo!, so that
 you always have your full list of up-to-date contacts with you. In
 addition, you can easily construct a favorites list for your most
 frequently made calls, and easily merge calls together to create conference
 calls.
     iPhone's pioneering Visual Voicemail, an industry first, lets users
 look at a listing of their voicemails, decide which messages to listen to,
 then go directly to those messages without listening to the prior messages.
 Just like email, iPhone's Visual Voicemail enables users to immediately
 randomly access those messages that interest them most.
     iPhone includes an SMS application with a full QWERTY soft keyboard to
 easily send and receive SMS messages in multiple sessions. When users need
 to type, iPhone presents them with an elegant touch keyboard which is
 predictive to prevent and correct mistakes, making it much easier and more
 efficient to use than the small plastic keyboards on many smartphones.
 iPhone also includes a calendar application that allows calendars to be
 automatically synced with your PC or Mac.
     iPhone features a 2 megapixel camera and a photo management application
 that is far beyond anything on a phone today. Users can browse their photo
 library, which can be easily synced from their PC or Mac, with just a flick
 of a finger and easily choose a photo for their wallpaper or to include in
 an email.
     iPhone is a quad-band GSM phone which also features EDGE and Wi-Fi
 wireless technologies for data networking. Apple has chosen Cingular, the
 best and most popular carrier in the US with over 58 million subscribers,
 to be Apple's exclusive carrier partner for iPhone in the US.
     iPhone is a Widescreen iPod
     iPhone is a widescreen iPod with touch controls that lets music lovers
 "touch" their music by easily scrolling through entire lists of songs,
 artists, albums and playlists with just a flick of a finger. Album artwork
 is stunningly presented on iPhone's large and vibrant display.
     iPhone also features Cover Flow, Apple's amazing way to browse your
 music library by album cover artwork, for the first time on an iPod. When
 navigating your music library on iPhone, you are automatically switched
 into Cover Flow by simply rotating iPhone into its landscape position.
     iPhone's stunning 3.5-inch widescreen display offers the ultimate way
 to watch TV shows and movies on a pocketable device, with touch controls
 for play-pause, chapter forward-backward and volume. iPhone plays the same
 videos purchased from the online iTunes(R) Store that users enjoy watching
 on their computers and iPods, and will soon enjoy watching on their
 widescreen televisions using the new Apple TV(TM). The iTunes Store now
 offers over 350 television shows, over 250 feature films and over 5,000
 music videos.
     iPhone lets users enjoy all their iPod content, including music,
 audiobooks, audio podcasts, video podcasts, music videos, television shows
 and movies. iPhone syncs content from a user's iTunes library on their PC
 or Mac, and can play any music or video content they have purchased from
 the online iTunes store.
     iPhone is a Breakthrough Internet Communications Device
     iPhone features a rich HTML email client which fetches your email in
 the background from most POP3 or IMAP mail services and displays photos and
 graphics right along with the text. iPhone is fully multi-tasking, so you
 can be reading a web page while downloading your email in the background.
     Yahoo! Mail, the world's largest email service with over 250 million
 users, is offering a new free "push" IMAP email service to all iPhone users
 that automatically pushes new email to a user's iPhone, and can be set up
 by simply entering your Yahoo! name and password. iPhone will also work
 with most industry standard IMAP and POP based email services, such as
 Microsoft Exchange, Apple .Mac Mail, AOL Mail, Google Gmail and most ISP
 mail services.
     iPhone also features the most advanced and fun-to-use web browser on a
 portable device with a version of its award-winning Safari(TM) web browser
 for iPhone. Users can see any web page the way it was designed to be seen,
 and then easily zoom in to expand any section by simply tapping on iPhone's
 multi- touch display with their finger. Users can surf the web from just
 about anywhere over Wi-Fi or EDGE, and can automatically sync their
 bookmarks from their PC or Mac. iPhone's Safari web browser also includes
 built-in Google Search and Yahoo! Search so users can instantly search for
 information on their iPhone just like they do on their computer.
     iPhone also includes Google Maps, featuring Google's groundbreaking
 maps service and iPhone's amazing maps application, offering the best maps
 experience by far on any pocket device. Users can view maps, satellite
 images, traffic information and get directions, all from iPhone's
 remarkable and easy- to-use touch interface.
     iPhone's Advanced Sensors
     iPhone employs advanced built-in sensors -- an accelerometer, a
 proximity sensor and an ambient light sensor -- that automatically enhance
 the user experience and extend battery life. iPhone's built-in
 accelerometer detects when the user has rotated the device from portrait to
 landscape, then automatically changes the contents of the display
 accordingly, with users immediately seeing the entire width of a web page,
 or a photo in its proper landscape aspect ratio.
     iPhone's built-in proximity sensor detects when you lift iPhone to your
 ear and immediately turns off the display to save power and prevent
 inadvertent touches until iPhone is moved away. iPhone's built-in ambient
 light sensor automatically adjusts the display's brightness to the
 appropriate level for the current ambient light, thereby enhancing the user
 experience and saving power at the same time.
     Pricing & Availability
     iPhone will be available in the US in June 2007, Europe in late 2007,
 and Asia in 2008, in a 4GB model for $499 (US) and an 8GB model for $599
 (US), and will work with either a PC or Mac. iPhone will be sold in the US
 through Apple's retail and online stores, and through Cingular's retail and
 online stores. Several iPhone accessories will also be available in June,
 including Apple's new remarkably compact Bluetooth headset.
     iPhone includes support for quad-band GSM, EDGE, 802.11b/g Wi-Fi and
 Bluetooth 2.0 EDR wireless technologies.
     iPhone requires a Mac with a USB 2.0 port, Mac OS(R) X v10.4.8 or later
 and iTunes 7; or a Windows PC with a USB 2.0 port and Windows 2000 (Service
 Pack 4), Windows XP Home or Professional (Service Pack 2). Internet access
 is required and a broadband connection is recommended. Apple and Cingular
 will announce service plans for iPhone before it begins shipping in June.
     Learn More About iPhone
     To learn more about iPhone, please visit Apple.com or watch the video
 of the iPhone introduction at www.apple.com/iphone/keynote.
     Apple ignited the personal computer revolution in the 1970s with the
 Apple II and reinvented the personal computer in the 1980s with the
 Macintosh. Today, Apple continues to lead the industry in innovation with
 its award- winning desktop and notebook computers, OS X operating system,
 and iLife and professional applications. Apple is also spearheading the
 digital music revolution with its iPod portable music players and iTunes
 online store.
     NOTE: Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, iTunes,
 Apple TV and Safari are trademarks of Apple. Other company and product
 names may be trademarks of their respective owners.
 
 SOURCE Apple Computer, Inc.