Apple Rush Co., Inc. has Retained the Services of Experienced New York Marketing Firm

Jumpstart Marketing, Inc. to Manage Apple Rush's 2010 Marketing and Advertising Campaign

Dec 28, 2009, 08:30 ET from Apple Rush Co., Inc.

DOLTON, Ill., Dec. 28 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) is pleased to announce that the Company has retained the services of Jumpstart Marketing, Inc. for its 2010 marketing and advertising campaign. The campaign will include support to expand the distribution of the Apple Rush beverages, increase brand awareness through various marketing strategies including licensing deals, corporate partnerships, and celebrity endorsements. Jumpstart specializes in assisting companies in gaining access to mass market retail establishments, through its network of sales representatives, media contacts and celebrity endorsements.

Jumpstart Marketing strives to achieve results for its client companies through an integrative approach to marketing, sales, and consulting. Jumpstart utilizes their experience with mass-market retail channels and close tie-in with Hollywood celebrities and celebrity athletes to create brand awareness by achieving successful placement of a company's product(s) on celebrities where they can be seen on TV, in Movies, and in Magazines. This offers a significantly lower cost of promotion than traditional advertisements in the above media's as well as creating a product "endorsement."

"We are excited to begin our marketing campaign with the organic Apple Rush beverages. With our extensive portfolio we know this will be a constructive relationship that will have a positive impact on their exposure and brand awareness," stated Rich Cotler, President of Jumpstart Marketing, Inc.

"Jumpstart Marketing offers us the best opportunity to gain a substantial amount of exposure, and they have the experience to professionally market our beverage line. We are pleased to have formed this partnership and look forward to what 2010 has in store for the Company," stated Robert Corr, President of Apple Rush Co.

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers Original Apple, Pomegranate and Cranberry in cans. For more information on Apple Rush Co., Inc. visit:

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

SOURCE Apple Rush Co., Inc.