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Company's Licensee Establishes Distribution Network in California and Hawaii

DOLTON, Ill., Oct. 8 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) is pleased to announce that the first production run of its new can line of Apple Rush(TM) Organic 100% Juice Sparkling Beverages will begin in 10 days. In preparation for its demand, the Company's California and Hawaii licensee, Apple Rush Maui LLC, has established its headquarters in Santa Ana, CA, which will serve as a base for its sales and distribution network. The company has already been successful in retaining a large school system broker, who currently supplies beverages to over 200 school districts in CA. Apple Rush Maui is also in the process of opening an office in Lahaina, HI, and will work directly with established distributors throughout the Hawaiian Islands.

Apple Rush Maui is in the process of building an aggressive team to operate and promote the new can line of Apple Rush(TM) Organic 100% Juice Sparkling Beverages. The company has recently appointed Jeff Dole, as its Director of Operations. Mr. Dole has served in the operations capacity for 7-Eleven and has managed major bottled water programs for some of America's largest retailers. Apple Rush Maui has appointed Rick Shafarman as its Director of Sales. Mr. Shafarman is a well seasoned expert in beverage sales, having worked with Snapple Beverage Corp., Orangina and Hank's Root Beer Co.

"We are thrilled to have already established our presence in California and Hawaii and are in negotiations to open an international division in China. Apple Rush Maui has assembled an experienced and aggressive team and we are excited to begin fulfilling purchase orders," stated Stewart Cohen, President of Apple Rush Maui LLC.

"Apple Rush Maui has made great strides, since becoming our first licensee in September. We are continuing to seek out additional productions facilities and licensee opportunities, internationally, to continue our aggressive expansion," stated Robert Corr, President of Apple Rush Co., Inc.

Apple Rush Co., Inc. recently announced that Apple Rush Maui LLC has the exclusive rights to sell and produce Apple Rush(TM) within the states of California & Hawaii. As part of the Licensing Agreement, Apple Rush Maui LLC has the 'Right of First Refusal' to add other neighboring states, as well as possible Chinese and Japanese exporting rights.

Apple Rush Maui, LLC will be distributing all six current flavors of the Apple Rush bottle line. As well, Apple Rush's three top selling flavors of its Organic Sparkling 100% Juice products, Original Apple, Pomegranate and Cranberry, are scheduled for production in cans in early October, and these will also be distributed by Apple Rush Maui in the same territory and under the same provisions as noted above. Apple Rush Maui, LLC will eventually take over production of all cans and bottle on the west coast and pay a royalty fee to Apple Rush, according to the terms of the Agreement.

SOURCE Apple Rush Co., Inc.

RELATED LINKS
http://www.applerush.com