Apple Rush Co., Inc.'s USDA Certified Organic Apple Rush(TM) Beverage Line's Main Ingredient Now Sourced Domestically

Company Set to Significantly Reduce Production Costs by 25%

DOLTON, Ill., Oct. 20 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU), is pleased to announce that the main ingredient of the Company's United States Department of Agriculture (USDA) Certified Apple Rush(TM) beverage product line, organic apple juice, is now being purchased in the U.S. This has significantly reduced the Company's production costs, providing a savings of over 25%.

Apple Rush has been certified by Organic Certifiers in accordance with the USDA National Organic Standards Board (NOSB) with a Certificate of Organic Production. The Company only uses organic, USDA Certified ingredients in its Apple Rush(TM) beverage product line and is committed to only working with USDA Certified production facilities. For more information on the USDA National Organic Standards Board (NOSB) and USDA Certification, please visit: http://www.ams.usda.gov/AMSv1.0/nop.

"Apple Rush projects that the realized reduction in its production costs will greatly enhance the Company's ability produce more products, ultimately introducing more consumers to our organic USDA Accredited Apple Rush(TM) product line, which will be a vital factor in moving toward profitability. We have plans to soon purchase enough organic apple juice to satisfy our production needs throughout the first quarter of 2010," stated Robert Corr, President of Apple Rush Co., Inc.

About Apple Rush Co., Inc.:

Apple Rush Company, Inc. is a producer of USDA Certified Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles. Three top selling flavors will also be available in cans in October 2009. Ongoing information is available at www.applerush.com.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

SOURCE Apple Rush Co., Inc.