Apple Sued for iMac Deception by Kabateck Brown Kellner

Inflated Claims, Concealed Inferiorities of New 20-inch iMac

Mar 31, 2008, 01:00 ET from Kabateck Brown Kellner, LLP

    LOS ANGELES, March 31 /PRNewswire/ -- Apple deceptively marketed its
 new 20-inch iMac in a way that grossly inflated the capabilities of its
 monitor, which is vastly inferior to the previous generation it replaced,
 according to a federal class action lawsuit filed today by Kabateck Brown
 Kellner, LLP.
     According to the suit, filed in the U.S. District Court, Northern
 District of California in San Jose, Apple is deceiving consumers by
 concealing that the new 20-inch iMac monitors are inferior to the previous
 generation's and those of the new 24-inch iMac. In addition, the monitors
 are incapable of displaying "millions of colors," despite Apple's marketing
     Apple's newest iMac -- an "all-in-one" desktop computer that combines
 the monitor into the same case as the CPU -- was unveiled in August 2007.
     "Apple is duping its customers into thinking they're buying 'new and
 improved' when in fact they're getting stuck with 'new and inferior,'" said
 Brian Kabateck, Managing Partner of Kabateck Brown Kellner. "Beneath
 Apple's 'good guy' image is a corporation that takes advantage of its
 customers. Our goal is to help those customers who were deceived and make
 sure Apple tells the truth in the future."
     Apple told consumers that both the 20-inch and 24-inch iMacs displayed
 "millions of colors at all resolutions." Indeed, the new 24-inch iMacs
 display 16,777,216 colors on 8-bit, in-plane switching (IPS) screens, as
 did the previous generation of 20-inch iMacs. But the new 20-inch iMac
 monitors do not even come close, displaying 98% fewer colors (262,144).
     While Apple describes the display of both the 24-inch and 20-inch iMacs
 as though they were interchangeable, the monitors in each are of radically
 different technology. The 20-inch iMacs feature 6-bit twisted nematic film
 (TN) LCD screens, the least expensive of its type.
     The 20-inch iMac's TN screens have a narrower viewing angle, less color
 depth, less color accuracy and are more susceptible to washout across the
     Apple's Web site tells consumers that "No matter what you like to do on
 your computer -- watch movies, edit photos, play games, even just view a
 screen saver -- it's going to look stunning on an iMac."
     In fact, the inferior technology of the 20-inch iMac is particularly
 ill-suited to editing photographs because of the display's limited color
 potential and the distorting effect of the color simulation processes.
     "Apple is squeezing more profits for itself by using cheap screens and
 its customers are unwittingly paying the price," Kabateck said.
     Kabateck Brown Kellner, LLP is one of the nation's foremost consumer
 law firms. Its clients have won more than $750 million against Google,
 Farmer's Insurance, Eli Lilly and other major corporations. As a
 plaintiff's-only firm, Kabateck Brown Kellner is always on the consumers'

SOURCE Kabateck Brown Kellner, LLP