CUPERTINO, Calif., Aug. 31 /PRNewswire/ -- Apple Computer, Inc.
(Nasdaq: AAPL) today reported that it has been awarded the Academy of
Television, Arts and Sciences' second-ever Emmy in the Outstanding Commercial
category for its "Think different" television commercial. The commercial,
which honors creative geniuses who strived to change the world, includes such
heroes as Albert Einstein, Pablo Picasso, Mahatma Gandhi, Martin Luther King,
Jr., Muhammad Ali and Martha Graham.
"The 'Think different' campaign set out to honor our heroes," said Steve
Jobs, Apple's interim CEO. "In the process, it has inspired us all to reach
higher and further in our own lives and work."
"The campaign has been one of the most rewarding efforts for both me
personally and for the agency," said Lee Clow, TBWA Chiat/Day's chairman and
chief creative director worldwide. "It's great to now be honored by people in
our field who themselves are striving to encourage a more creative world."
The "Think different" brand campaign was the first work by Apple and its
advertising agency TBWA Chiat/Day in more than a decade. Their previous
collaboration produced many award-winning ads, including the now-legendary
"1984" television commercial. The "Think different" brand campaign includes
television and print advertising, billboards, wall paintings, bus shelters,
bus wraps and posters.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with the
Macintosh. Apple is now recommitted to its original mission -- to bring the
best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in 140
countries around the world.
Apple, the Apple logo, and Macintosh are registered trademarks of Apple
Computer, Inc. Additional company and product names may be trademarks or
registered trademarks of the individual companies and are respectfully
SOURCE Apple Computer