Apple's `Think Different' Ad Wins Emmy for Outstanding Commercial
CUPERTINO, Calif., Aug. 31 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: AAPL) today reported that it has been awarded the Academy of Television, Arts and Sciences' second-ever Emmy in the Outstanding Commercial category for its "Think different" television commercial. The commercial, which honors creative geniuses who strived to change the world, includes such heroes as Albert Einstein, Pablo Picasso, Mahatma Gandhi, Martin Luther King, Jr., Muhammad Ali and Martha Graham. "The 'Think different' campaign set out to honor our heroes," said Steve Jobs, Apple's interim CEO. "In the process, it has inspired us all to reach higher and further in our own lives and work." "The campaign has been one of the most rewarding efforts for both me personally and for the agency," said Lee Clow, TBWA Chiat/Day's chairman and chief creative director worldwide. "It's great to now be honored by people in our field who themselves are striving to encourage a more creative world." The "Think different" brand campaign was the first work by Apple and its advertising agency TBWA Chiat/Day in more than a decade. Their previous collaboration produced many award-winning ads, including the now-legendary "1984" television commercial. The "Think different" brand campaign includes television and print advertising, billboards, wall paintings, bus shelters, bus wraps and posters. Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission -- to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in 140 countries around the world. Apple, the Apple logo, and Macintosh are registered trademarks of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.
SOURCE Apple Computer
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