Application Performance Issues Cause Organizations to Lose Millions, According to New Aberdeen Group Study

Report Shows That Best-in-Class Companies Use a Lifecycle Approach to

Application Performance Management, Resulting in 5x Improvements in the

Quality of End User Experiences



Jul 08, 2008, 01:00 ET from Gomez, Inc.

    LEXINGTON, Mass., July 8 /PRNewswire/ -- Application performance issues
 are impacting overall corporate revenues by up to 9 percent, according to a
 new benchmark report by Aberdeen Group, a Harte-Hanks company (NYSE:   HHS)
 sponsored in part by Gomez, Inc., a leading provider of web application
 experience management services.
 
     Entitled "The Lifecycle Approach Brings IT and Business Together," the
 report surveyed 206 organizations between May and June 2008 and found that
 58 percent of the organizations surveyed are unsatisfied with the
 performance of applications that they currently use. Their top challenge is
 the inability to identify issues before end users are impacted.
 
     "Being proactive about managing application performance is no longer
 optional," said Bojan Simic, research analyst, Aberdeen. "What can no
 longer be ignored is the impact that application performance is having on
 some of the key metrics such as revenue growth, customer satisfaction,
 employee productivity, and profitability."
 
     Using key performance criteria to distinguish Best-in-Class companies
 from Industry Average companies and Laggards, the report found that
 Best-in-Class companies were five times more likely to report improvements
 in quality of end user experience. It found that 65 percent of
 Best-in-Class companies have the ability to measure the quality of end user
 experience, with 81 percent reporting improved customer satisfaction.
 
     Additionally, what allowed Best-in-Class organizations to outperform
 the overwhelming majority of their peers was a full lifecycle approach to
 application performance management including the deployment of capabilities
 for predicting, monitoring, analyzing, and optimizing application
 performance. For example, 63 percent of Best-in-Class companies use tools
 for monitoring web application performance and 48 percent use tools to load
 test their web applications.
 
     The report also found that Best-in-Class organizations experienced:
 
     -- 85 percent improved success rates in preventing issues with
 application performance before end users are impacted, as opposed to
 Laggards who reported zero percent improvement; and
 
     -- 106 percent average improvement in application availability,
 compared to Laggards who reported two percent improvement.
 
     "Aberdeen's findings empirically underscore the correlation between
 quality web experiences and business success," said Matt Poepsel, Gomez VP
 of performance strategies. "For too many businesses, the end user's
 experience remains clouded in obscure information -- or no information at
 all -- putting business, brand and profits at risk. The Gomez(R)
 ExperienceFirst(SM) platform of services helps businesses ensure quality
 end user experiences by testing their web applications in development and
 measuring them after deployment, mirroring the proactive, lifecycle
 approach to managing and improving application performance prescribed by
 Aberdeen in this report."
 
     To obtain a complimentary copy of the report, visit:
 http://www.aberdeen.com/link/sponsor.asp?spid=30411266&cid=4906
 
     About Aberdeen Group, a Harte-Hanks Company
 
     Aberdeen is a leading provider of fact-based research and market
 intelligence that delivers demonstrable results. Having benchmarked more
 than 30,000 companies in the past two years, Aberdeen is uniquely
 positioned to educate users to action: driving market awareness, creating
 demand, enabling sales, and delivering meaningful return-on-investment
 analysis. As the trusted advisor to the global technology markets,
 corporations turn to Aberdeen(TM) for insights that drive decisions.
 
     As a Harte-Hanks Company, Aberdeen plays a key role of putting content
 in context for the global direct and targeted marketing company. Aberdeen's
 analytical and independent view of the "customer optimization" process of
 Harte-Hanks (Information - Opportunity - Insight - Engagement -
 Interaction) extends the client value and accentuates the strategic role
 Harte-Hanks brings to the market. For additional information, visit
 Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
 about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
 
     About Gomez
 
     Gomez, Inc. is a leading provider of web application experience
 management services, which businesses use to test their web applications
 while in development and to monitor their web applications after
 deployment. More than 2,000 customers use Gomez's on-demand services to
 improve the quality of the web experience in order to increase their
 revenue from web applications, reduce their operating costs, and extend
 their brand reputations. For more information, please visit www.gomez.com.
 
     Gomez and gomez.com are registered service marks and ExperienceFirst is
 a service mark of Gomez, Inc. All other trademarks and service marks are
 the property of their respective owners.
 
 
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Matt Poepsel https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=69339

SOURCE Gomez, Inc.
    LEXINGTON, Mass., July 8 /PRNewswire/ -- Application performance issues
 are impacting overall corporate revenues by up to 9 percent, according to a
 new benchmark report by Aberdeen Group, a Harte-Hanks company (NYSE:   HHS)
 sponsored in part by Gomez, Inc., a leading provider of web application
 experience management services.
 
     Entitled "The Lifecycle Approach Brings IT and Business Together," the
 report surveyed 206 organizations between May and June 2008 and found that
 58 percent of the organizations surveyed are unsatisfied with the
 performance of applications that they currently use. Their top challenge is
 the inability to identify issues before end users are impacted.
 
     "Being proactive about managing application performance is no longer
 optional," said Bojan Simic, research analyst, Aberdeen. "What can no
 longer be ignored is the impact that application performance is having on
 some of the key metrics such as revenue growth, customer satisfaction,
 employee productivity, and profitability."
 
     Using key performance criteria to distinguish Best-in-Class companies
 from Industry Average companies and Laggards, the report found that
 Best-in-Class companies were five times more likely to report improvements
 in quality of end user experience. It found that 65 percent of
 Best-in-Class companies have the ability to measure the quality of end user
 experience, with 81 percent reporting improved customer satisfaction.
 
     Additionally, what allowed Best-in-Class organizations to outperform
 the overwhelming majority of their peers was a full lifecycle approach to
 application performance management including the deployment of capabilities
 for predicting, monitoring, analyzing, and optimizing application
 performance. For example, 63 percent of Best-in-Class companies use tools
 for monitoring web application performance and 48 percent use tools to load
 test their web applications.
 
     The report also found that Best-in-Class organizations experienced:
 
     -- 85 percent improved success rates in preventing issues with
 application performance before end users are impacted, as opposed to
 Laggards who reported zero percent improvement; and
 
     -- 106 percent average improvement in application availability,
 compared to Laggards who reported two percent improvement.
 
     "Aberdeen's findings empirically underscore the correlation between
 quality web experiences and business success," said Matt Poepsel, Gomez VP
 of performance strategies. "For too many businesses, the end user's
 experience remains clouded in obscure information -- or no information at
 all -- putting business, brand and profits at risk. The Gomez(R)
 ExperienceFirst(SM) platform of services helps businesses ensure quality
 end user experiences by testing their web applications in development and
 measuring them after deployment, mirroring the proactive, lifecycle
 approach to managing and improving application performance prescribed by
 Aberdeen in this report."
 
     To obtain a complimentary copy of the report, visit:
 http://www.aberdeen.com/link/sponsor.asp?spid=30411266&cid=4906
 
     About Aberdeen Group, a Harte-Hanks Company
 
     Aberdeen is a leading provider of fact-based research and market
 intelligence that delivers demonstrable results. Having benchmarked more
 than 30,000 companies in the past two years, Aberdeen is uniquely
 positioned to educate users to action: driving market awareness, creating
 demand, enabling sales, and delivering meaningful return-on-investment
 analysis. As the trusted advisor to the global technology markets,
 corporations turn to Aberdeen(TM) for insights that drive decisions.
 
     As a Harte-Hanks Company, Aberdeen plays a key role of putting content
 in context for the global direct and targeted marketing company. Aberdeen's
 analytical and independent view of the "customer optimization" process of
 Harte-Hanks (Information - Opportunity - Insight - Engagement -
 Interaction) extends the client value and accentuates the strategic role
 Harte-Hanks brings to the market. For additional information, visit
 Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
 about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
 
     About Gomez
 
     Gomez, Inc. is a leading provider of web application experience
 management services, which businesses use to test their web applications
 while in development and to monitor their web applications after
 deployment. More than 2,000 customers use Gomez's on-demand services to
 improve the quality of the web experience in order to increase their
 revenue from web applications, reduce their operating costs, and extend
 their brand reputations. For more information, please visit www.gomez.com.
 
     Gomez and gomez.com are registered service marks and ExperienceFirst is
 a service mark of Gomez, Inc. All other trademarks and service marks are
 the property of their respective owners.
 
 
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Matt Poepsel https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=69339 SOURCE Gomez, Inc.