Applied DNA Sciences Launches SigNature(TM) Botanical DNA Authentication Program

May 01, 2006, 01:00 ET from Applied DNA Sciences, Inc.

    STONY BROOK, N.Y., May 1 /PRNewswire-FirstCall/ -- Applied DNA
 Sciences, Inc. (OTC Bulletin Board:   APDN), a DNA security solutions
 company, today announced the launch of its SigNature(TM) Botanical DNA
 Authentication Program ("SigNature(TM) Program"). APDN created the
 SigNature(TM) Program to provide a secure, cost-effective and forensic
 method intended to help preserve and add value to its customers' brand and
 product lines.
     The SigNature(TM) Program is the first initiative by APDN to introduce
 to the market a range of ready-to-use security solutions aimed at brand
 protection and authentication and also to address the global need to combat
 counterfeiting and piracy. Counterfeit items continue to pose a significant
 and growing problem with consumer packaged goods, especially for prestige
 and established brands worldwide. In the 2005 DOPIP Global Counterfeit and
 Piracy Report, brands were tracked to counterfeit and piracy seizures and
 accounted for losses of more than $1.54 billion dollars (USD).
     Dr. James A. Hayward, Chief Executive Officer of Applied DNA Sciences,
 stated, "We believe that there are many consumer packaged goods especially
 in the luxury, retail, and apparel industries that could benefit from the
 overt and covert technologies that the SigNature(TM) Program offers. Our
 ready-to-use, proprietary forensic methodologies are designed to protect
 and complement the branding and packaging needs of our clients."
     Sectors of commerce that could benefit from the SigNature(TM) Program
 include: pharmaceutical, healthcare, cosmetic, fragrance, luxury apparel,
 and other consumer product driven industries.
     The SigNature(TM) Program is based on APDN's proprietary platform
 technology which uses plant-derived DNA sequences. Botanical DNA can be
 encrypted into inks, paper, thread, holograms and many other mediums. As
 part of the SigNature(TM) Program offering, APDN has created a unique
 botanical DNA SigNature logo which highlights the word "Nature" and
 incorporates the scientific element including DNA and its natural
 derivation from botanical sources. The logo has been designed to contain
 embedded botanical DNA, for overt detection and forensic authentication
 purposes. For real-time detection, a proprietary SigNature DNA detection
 pen is applied over the DNA- embedded SigNature logo, prompting a
 reversible color change. If a reversible color change does not occur,
 counterfeiting is suspected, triggering the need for forensic
 authentication which is obtainable by sequencing the encrypted, underlying
 botanical DNA.
     About Applied DNA Sciences, Inc.
     Applied DNA Sciences, Inc. (APDN) develops proprietary DNA-embedded
 security solutions that use plant DNA to verify authenticity and protect
 corporate and government agencies from counterfeiting, fraud, piracy,
 product diversion, identity theft and unauthorized intrusion into physical
 plant and databases. Our common stock is listed on the Over-The-Counter
 Bulletin Board under the symbol "APDN". Contact: MeiLin Wan, Applied DNA
 Sciences, Inc., 25 Health Sciences Drive, Stony Brook, New York 11790; Tel:
 631-444-6861; Fax: 631-444.8848; E-mail:
     The statements made by Applied DNA Sciences, Inc. in this press release
 may be forward-looking in nature and are made pursuant to the safe harbor
 provisions of the Private Securities Litigation Reform Act of 1995. Such
 forward-looking statements describe the Company's future plans,
 projections, strategies and expectations, and may be identified by words
 such as "expects", "anticipates", "intends", "plans", "believes", "seeks",
 "estimates" or words of similar meaning. These forward-looking statements
 are based on assumptions and involve a number of risks, uncertainties,
 situations and other factors that may cause our or our industry's actual
 results, level of activity, performance or achievements to be materially
 different from any future results, level of activity, performance or
 achievements expressed or implied by these statements. These factors
 include changes in interest rates, market competition, changes in the local
 and national economies, and various other factors detailed from time to
 time in Applied DNA Sciences' SEC reports and filings, including our Annual
 Report on Form 10-KSB, filed on January 12, 2006, and subsequent Quarterly
 Reports on Form 10-QSB and Current Reports on Form 8-K. The Company
 undertakes no obligation to update publicly any forward-looking statements
 to reflect new information, events or circumstances after the date hereof
 to reflect the occurrence of unanticipated events.

SOURCE Applied DNA Sciences, Inc.