Applied DNA Sciences Presents 'Definitive Forensic Protection for IP' at the International Recording Media Association's 2006 Anti-Piracy Intellectual Property Protection Forum

Aug 02, 2006, 01:00 ET from Applied DNA Sciences, Inc.

    STONY BROOK, N.Y., Aug. 2 /PRNewswire-FirstCall/ -- Applied DNA
 Sciences, Inc. (OTC Bulletin Board:   APDN), a DNA security solutions
 company, today announced that Dr. James A. Hayward, CEO, will deliver a
 special presentation at the International Recording Media Association's
 ("IRMA") Annual Anti-Piracy Intellectual Property Protection Forum, which
 takes place August 8, 2006 at the Hilton Hotel in Universal City,
     Dr. Hayward's presentation entitled "DNA Encryption - The Definitive
 Forensic Protection for IP", will focus on how APDN's forensic-based
 technology can help to deter intellectual property theft and counterfeiting
 of DVDs and other multimedia products.
     "I welcome this opportunity to introduce the potential power of our
 technology as both an anti-piracy deterrent and a forensic solution for IP
 owners seeking to interdict counterfeit products and take legal action
 against counterfeiters."
     In 2005, at the invitation of the Government of China, APDN's anti-
 counterfeit technology was identified as the official standard for
 multimedia product protection. The Chinese Government specified 16 levels
 of security which were applied onto each DVD, CD and VCD by means of a
 label. These security measures included holograms, barcodes, metallic
 strips and DNA. Each of these was independently tested to determine whether
 they could be counterfeited. Only the APDN DNA security measure withstood
 the rigorous testing process and could not be replicated or re-engineered.
     "Our DNA technology can provide the recording media industry with the
 definitive proof of forensic authentication and validation that is now
 ready to be implemented here in the U.S.," stated Dr. James A. Hayward,
 CEO. "Our Asian licensee has already demonstrated the value of our platform
 in this industry by successfully marking over 600 million DVD's and CD's
 last year. On May 1, 2006, we launched our SigNature Botanical DNA
 Authentication Program and three months later, we announced the completion
 of our first contract where our DNA encrypted SigNature logo was applied
 onto Dr. Suwelack Skin and Healthcare's annual supply of packaging and
     About Applied DNA Sciences, Inc.
     Applied DNA Sciences, Inc. (APDN) develops proprietary DNA-embedded
 security solutions that use plant DNA to verify authenticity and protect
 corporate and government agencies from counterfeiting, fraud, piracy,
 product diversion, identity theft and unauthorized intrusion into physical
 plant and databases. Our common stock is registered under Section 12(g) of
 the Securities Exchange Act of 1934 and is listed on the Over-The-Counter
 Bulletin Board under the symbol "APDN". Contact: MeiLin Wan, Applied DNA
 Sciences, Inc., 25 Health Sciences Drive, Stony Brook, New York 11790; Tel:
 631-444- 6370; Fax: 631-444.8848
     The statements made by Applied DNA Sciences, Inc. may be
 forward-looking in nature and are made pursuant to the safe harbor
 provisions of the Private Securities Litigation Reform Act of 1995.
 Forward-looking statements describe the Company's future plans,
 projections, strategies and expectations, and are based on assumptions and
 involve a number of risks and uncertainties, many of which are beyond the
 control of Applied DNA Sciences, Inc. Actual results could differ
 materially from those projected due to changes in interest rates, market
 competition, changes in the local and national economies, and various other
 factors detailed from time to time in Applied DNA Sciences' SEC reports and
 filings, including our Annual Report on Form 10-KSB, filed on January 12,
 2006, our subsequent Quarterly Reports on Form 10-QSB, and our Current
 Reports on Form 8-K. The Company undertakes no obligation to update
 publicly any forward-looking statements to reflect new information, events
 or circumstances after the date hereof to reflect the occurrence of
 unanticipated events.

SOURCE Applied DNA Sciences, Inc.