Applied DNA Sciences Presents 'Using DNA to Knock Out the Knock Offs' at the Anti-Counterfeiting and Brand Protection Summit in New York City

Oct 26, 2006, 01:00 ET from Applied DNA Sciences, Inc.

    STONY BROOK, N.Y., Oct. 26 /PRNewswire-FirstCall/ -- Applied DNA
 Sciences, Inc. (OTC Bulletin Board:   APDN), a provider of botanical DNA
 encryption, embedment and authentication solutions, today announced that
 Dr. James A. Hayward, our Chief Executive Officer, will deliver a
 presentation at the Anti- Counterfeiting & Brand Protection conference,
 which takes place on October 26- 27, 2006 at the Affinia Manhattan Hotel in
 New York City.
     Dr. James A. Hayward is Co-Chair of the conference and will make the
 opening remarks on day two, Friday, October 27, 2006. He will also make a
 presentation entitled "Using DNA to Knock Out the Knock-Offs" which will
 focus on how APDN's SigNature Program can help protect revenue, brands and
 consumer confidence. He will also discuss how the use of both overt and
 covert DNA-encryption, embedment and authentication technologies can help
 to deter intellectual property theft, and counterfeiting of globally
 branded products.
     Product counterfeiting adversely affects many facets of the global
 community. This conference on anti-counterfeiting and brand protection is
 designed to provide ammunition in the battle to protect brands and revenue.
 Counterfeiting activities likely cost U.S. businesses hundreds of billions
 of dollars per year. The Brussels-based World Customs Organization
 estimates trade in counterfeit products exceeded 6 percent of global trade
 last year, or more than $500 billion. That includes an estimated 10 percent
 of all pharmaceuticals sold (up to 60 percent in developing countries), 10
 percent of car parts sold in Europe and 2 percent of the 26 million airline
 parts installed each year around the world.
     Regarding the upcoming conference, James A. Hayward said, "I welcome
 this opportunity to introduce the potential power of our technology as both
 a counterfeiting deterrent and a forensic solution for IP and brand owners
 seeking to interdict counterfeit products and take legal action against
     Applied DNA Sciences has been actively developing relationships with
 potential customers seeking brand protection and the prevention of
 counterfeiting in the consumer products, pharmaceutical, and digital media
 industries. We have recently added a sales director, and are attempting to
 attract additional sales directors to expand our capability to target
 additional vertical industries such as fine art, prestige wine, sports
 memorabilia and financial services.
     About Applied DNA Sciences, Inc.
     Applied DNA Sciences, Inc. (APDN) is a provider of botanical DNA
 encryption, embedment and authentication solutions that can help protect
 companies, governments and consumers from counterfeiting, fraud, piracy,
 product diversion, identity theft and unauthorized intrusion into physical
 plant and databases. Our common stock is registered under Section 12(g) of
 the Securities Exchange Act of 1934 and is listed on the Over-The-Counter
 Bulletin Board under the symbol "APDN". Contact: MeiLin Wan, Applied DNA
 Sciences, Inc., 25 Health Sciences Drive, Stony Brook, New York 11790; Tel:
 631-444-6370; Fax: 631-444.8848 The statements made
 by Applied DNA Sciences, Inc. may be forward-looking in nature and are made
 pursuant to the safe harbor provisions of the Private Securities Litigation
 Reform Act of 1995. Forward-looking statements describe the Company's
 future plans, projections, strategies and expectations, and are based on
 assumptions and involve a number of risks and uncertainties, many of which
 are beyond the control of Applied DNA Sciences, Inc. Actual results could
 differ materially from those projected due to changes in interest rates,
 market competition, changes in the local and national economies, and
 various other factors detailed from time to time in Applied DNA Sciences'
 SEC reports and filings, including our Annual Report on Form 10-KSB, filed
 on January 12, 2006, our subsequent Quarterly Reports on Form 10-QSB, and
 our Current Reports on Form 8-K. The Company undertakes no obligation to
 update publicly any forward- looking statements to reflect new information,
 events or circumstances after the date hereof to reflect the occurrence of
 unanticipated events.

SOURCE Applied DNA Sciences, Inc.