STONY BROOK, N.Y., Nov. 30 /PRNewswire-FirstCall/ -- Applied DNA
Sciences, Inc. (OTC Bulletin Board: APDN), a DNA security solutions
company, today announced that Dr. James A. Hayward, our Chief Executive
Officer, will deliver a presentation at the International Recording Media
Association (IRMA) conference, which takes place on December 4-5, 2006 at
the Marriott New York East Side in New York City.
Dr. Hayward will be making a presentation entitled "Combating CD/DVD
Piracy with SigNature(TM) DNA" which will focus on how APDN's SigNature(TM)
Program can help deter audio, video, software and data CD and DVD piracy
and counterfeiting. APDN's SigNature(TM) Program can be embedded on CDs,
DVDs and packaging both overtly and covertly and can be authenticated
several different ways. This technology can be used by studios to protect
their intellectual property and brand and then applied by the replicators
and packagers. The application of the Signature(TM) DNA Markers causes
little or no impact to production flows and there is no need for retooling.
We believe the SigNature(TM) platform is secure and accurate, provides a
cost-effective way to recover sales lost to piracy and counterfeiting and
offers a strong return on investment. To date, this technology has been
used in Asia to help secure nearly one billion consumer products, including
CDs and DVDs.
Regarding the upcoming conference, Dr. Hayward said, "I welcome this
opportunity to introduce the potential power of our technology as both a
way to deter counterfeiting and piracy and to help capture sales revenue
lost to counterfeit products. Further, I look forward to the opportunity to
discuss how our Signature(TM) DNA Program offers a forensic solution for
those seeking to interdict counterfeit products and take legal action
The U.S. Chamber of Commerce reported in 2006 that counterfeiting and
piracy cost the U.S. economy between $200 - $250 billion per year. The
digital and recording media industry has long been a victim of piracy or
the production of illegal copies of genuine media or software and the
counterfeiting and distribution of imitation media or software. Counterfeit
compact discs, DVDs, videotapes, computer software and other digital and
recording media are sold at a substantial discount to consumers, resulting
in substantial revenue losses for the industry. These revenue losses have
been estimated to be $15 billion annually.
About Applied DNA Sciences, Inc.
Applied DNA Sciences, Inc. (APDN) provides botanical DNA encryption,
embedment and authentication solutions that can help protect companies,
governments and consumers from counterfeiting, fraud, piracy, product
diversion, identity theft and unauthorized intrusion into physical
locations and databases. Our common stock is registered under Section 12(g)
of the Securities Exchange Act of 1934 and is listed on the
Over-The-Counter Bulletin Board under the symbol "APDN." Contact: Debbie
Bailey, Applied DNA Sciences, Inc., 25 Health Sciences Drive, Stony Brook,
New York 11790; Tel: 631-444-8090; Fax: 631-444-8848 http://www.ADNAS.com.
The statements made by Applied DNA Sciences, Inc. may be
forward-looking in nature and are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements describe the Company's future plans,
projections, strategies and expectations, and are based on assumptions and
involve a number of risks and uncertainties, many of which are beyond the
control of Applied DNA Sciences, Inc. Actual results could differ
materially from those projected due to changes in interest rates, market
competition, changes in the local and national economies, and various other
factors detailed from time to time in Applied DNA Sciences' SEC reports and
filings, including our Annual Report on Form 10-KSB, filed on January 12,
2006, our subsequent Quarterly Reports on Form 10-QSB, and our Current
Reports on Form 8-K. The Company undertakes no obligation to update
publicly any forward-looking statements to reflect new information, events
or circumstances after the date hereof to reflect the occurrence of
SOURCE Applied DNA Sciences, Inc.