Applied DNA Sciences to Present 'Combating CD/DVD Piracy' at the IRMA Conference in New York City

    STONY BROOK, N.Y., Nov. 30 /PRNewswire-FirstCall/ -- Applied DNA
 Sciences, Inc. (OTC Bulletin Board:   APDN), a DNA security solutions
 company, today announced that Dr. James A. Hayward, our Chief Executive
 Officer, will deliver a presentation at the International Recording Media
 Association (IRMA) conference, which takes place on December 4-5, 2006 at
 the Marriott New York East Side in New York City.
     Dr. Hayward will be making a presentation entitled "Combating CD/DVD
 Piracy with SigNature(TM) DNA" which will focus on how APDN's SigNature(TM)
 Program can help deter audio, video, software and data CD and DVD piracy
 and counterfeiting. APDN's SigNature(TM) Program can be embedded on CDs,
 DVDs and packaging both overtly and covertly and can be authenticated
 several different ways. This technology can be used by studios to protect
 their intellectual property and brand and then applied by the replicators
 and packagers. The application of the Signature(TM) DNA Markers causes
 little or no impact to production flows and there is no need for retooling.
 We believe the SigNature(TM) platform is secure and accurate, provides a
 cost-effective way to recover sales lost to piracy and counterfeiting and
 offers a strong return on investment. To date, this technology has been
 used in Asia to help secure nearly one billion consumer products, including
 CDs and DVDs.
     Regarding the upcoming conference, Dr. Hayward said, "I welcome this
 opportunity to introduce the potential power of our technology as both a
 way to deter counterfeiting and piracy and to help capture sales revenue
 lost to counterfeit products. Further, I look forward to the opportunity to
 discuss how our Signature(TM) DNA Program offers a forensic solution for
 those seeking to interdict counterfeit products and take legal action
 against counterfeiters."
     The U.S. Chamber of Commerce reported in 2006 that counterfeiting and
 piracy cost the U.S. economy between $200 - $250 billion per year. The
 digital and recording media industry has long been a victim of piracy or
 the production of illegal copies of genuine media or software and the
 counterfeiting and distribution of imitation media or software. Counterfeit
 compact discs, DVDs, videotapes, computer software and other digital and
 recording media are sold at a substantial discount to consumers, resulting
 in substantial revenue losses for the industry. These revenue losses have
 been estimated to be $15 billion annually.
     About Applied DNA Sciences, Inc.
     Applied DNA Sciences, Inc. (APDN) provides botanical DNA encryption,
 embedment and authentication solutions that can help protect companies,
 governments and consumers from counterfeiting, fraud, piracy, product
 diversion, identity theft and unauthorized intrusion into physical
 locations and databases. Our common stock is registered under Section 12(g)
 of the Securities Exchange Act of 1934 and is listed on the
 Over-The-Counter Bulletin Board under the symbol "APDN." Contact: Debbie
 Bailey, Applied DNA Sciences, Inc., 25 Health Sciences Drive, Stony Brook,
 New York 11790; Tel: 631-444-8090; Fax: 631-444-8848 http://www.ADNAS.com.
     The statements made by Applied DNA Sciences, Inc. may be
 forward-looking in nature and are made pursuant to the safe harbor
 provisions of the Private Securities Litigation Reform Act of 1995.
 Forward-looking statements describe the Company's future plans,
 projections, strategies and expectations, and are based on assumptions and
 involve a number of risks and uncertainties, many of which are beyond the
 control of Applied DNA Sciences, Inc. Actual results could differ
 materially from those projected due to changes in interest rates, market
 competition, changes in the local and national economies, and various other
 factors detailed from time to time in Applied DNA Sciences' SEC reports and
 filings, including our Annual Report on Form 10-KSB, filed on January 12,
 2006, our subsequent Quarterly Reports on Form 10-QSB, and our Current
 Reports on Form 8-K. The Company undertakes no obligation to update
 publicly any forward-looking statements to reflect new information, events
 or circumstances after the date hereof to reflect the occurrence of
 unanticipated events.
 
 

SOURCE Applied DNA Sciences, Inc.

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