Aprimo Offers Customers New Software Certification Boot Camps "Aprimo Certified Professional" Status Signifies Advanced Level of Proficiency in Integrated Marketing Management

INDIANAPOLIS, April 24, 2012 /PRNewswire/ -- Aprimo®, a global leader in cloud-based integrated marketing software, today announced that it is now inviting customers worldwide to obtain the same level of software certification previously available only to employees and partners. As a new benefit of subscribing to Aprimo University's user education offerings, Aprimo will bring customers, partners and employees together for free, five-day software certification boot camps, a $5,000 value. The first boot camp will be held in May, 2012. Customers may contact aprimouniversity@aprimo.com, speak with their Aprimo Account Executive or visit Aprimo's company website, www.aprimo.com, to learn more.

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"Our customers asked us for more comprehensive training opportunities, and by giving them the opportunity to earn Aprimo Certified Professional status, we have delivered," said Jennifer Weldy, director of training and education for Aprimo University. "We foresee a great deal of interest in this new offering. By becoming certified, customers can join the ranks of hundreds of partners and employees who have reached 'power user' status in Aprimo products."

Becoming an Aprimo Certified Professional means marketers and their companies a gain immediate, valuable and measurable return by improving efficiencies and demonstrating best practices in using Aprimo products. After initial certification, customers can expand their expertise to achieve advanced solutions certification by taking additional courses through Aprimo University. To ensure participants earn certification with a high level of proficiency, they are given a comprehensive online exam at the end of each course. Currently, customers can become an Aprimo Certified Professional in both Aprimo Marketing Studio® and Aprimo Marketing Studio On Demand®, with additional products to follow in the coming months.

"Aprimo's certification program ensures that our consultants are prepared to implement Aprimo products and maximize the value of these software solutions," said Dr. Cedric Alford, vice president of sales and marketing for Aprimo partner Numeric Analytics. "Certification has been critical to our success as an Aprimo partner, so I'm sure Aprimo customers will likewise find that the additional training makes them stronger Aprimo users."

Aprimo University, which launched last year, was created to give marketers the edge they need to stay on top of technology and best practices, and to connect them with industry experts.  Aprimo University offers tailored training options depending on user needs and requirements.  In addition to Aprimo University's many education offerings, customers can leverage the Aprimo Solutions Library, a growing collection of process insights, best practices and tools, which describe how to efficiently and effectively implement Aprimo and Aprimo Connect, which inserts them solidly into the ongoing discussion about Aprimo solutions with the worldwide network of Aprimo users.

To become certified, customers must be annual subscribers to Aprimo University. Customer Certification courses for all Aprimo products are scheduled to open in May 2012.

About Aprimo

Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo's modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of customers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. A Teradata company, Aprimo is headquartered in Indianapolis, IN, with offices worldwide. For more information, call 1.317.814.6465 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

SOURCE Aprimo



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