Aptitude Life Launches New Health Drink Brand

LONDON, Nov. 13, 2012 /PRNewswire/ -- Aptitude Life Ltd. (OTC Pinksheets: SUNB), a health and energy drink company based in the UK, is on track to ship 150,000 initial units of its new energy and health drink brand to the North American Market. The company hopes to meet the growing demand for nutritionally based energy beverages on a global basis and plans to distribute its products through its existing marketing and sales distribution channels.

The first product to be launched by the company is Aptitude Raspberry, which contains one of the world's most expensive food extracts: Raspberry ketone, which is a natural phenolic that has been reported as beneficial for weight control. Mother Nature blessed raspberries with Ketones that produce both a tantalizing aroma, and a natural phenolic compound. It has been reported by scientific studies in China conducted on rats, and with anecdotal testimony from celebrities on the Los Angeles based Dr. Oz Show that Ketone works well at burning fat. It also adds an attractive fruity smell to the drink and why the company developed a drink to include it.

According to the Chinese studies it is suggested that Ketone may keep you fit and trim by increasing the release of adiponectin in the body. When you increase levels of the protein hormone adiponectin, it lowers body fat because of the improved glucose regulation and other factors such as exercise and dieting that occur when adopting a weight loss regime. Ketone is also suggested in assisting with the controlling factors associated with the development of type 2 diabetes, obesity, atherosclerosis, metabolic syndrome and non-alcoholic fatty liver disease. Aptitude Raspberry contains Ketones, Grape Seed Extract, Vitamin A, Vitamin C, Vitamin D, Vitamin E, Vitamin B, Vitamin K, Acai, Taurine, Ginkgo Biloba, Guarana, and Ginseng.

According to the Beverage Industry's 2012 State of the Industry Report, "For the first time, energy drinks have outsold bottled water for the 52 weeks ending April 15 in the U.S.  During that period, energy drinks garnered more than $6.9 billion in sales for a 19.4% increase over the previous year; bottled water saw $6.7 billion in sales for a 3.4% increase."

Mr. David Foote, a spokesman for Aptitude commented, "Our goal is to build a company that produces healthy energy drinks, packed with vitamins and natural ingredients that taste great. We are encouraged by the initial market demand for our products and expect to continue increasing the number of units shipped in the coming months."

Aptitude Life's goal is to research and develop innovative products from natural sources to help people build a better and healthier quality of life. Enthusiastic sports professionals and health conscious individuals created Aptitude Life Ltd., as a result of certain increasing market demands in the vitamin supplement area. As a result of extensive research conducted by the company to explore the advantages and disadvantages of the various drinks being offered within the market, the company decided to use a new and fresh approach developed with the help of health care professionals and chemists. These new drinks were developed to meet the unique needs of health conscious individuals and their nutritional goals.

The philosophy of Aptitude Life is based on the premise that the human body is best prepared to withstand the negative effects of global environmental stress, if it is given the natural supplements rarely available in the typical modern western diet.  For more information on the Company please visit http://aptitudelife.com/

For more information contact:
Aptitude Life Ltd.
66-68 High Road
Bushey Heath
Herts, UK
WD23 1GG

UK free-phone: +44 800 088 5584 
Local UK: +44 203 514 4767
North America toll-free: 1-877-581-3742
Email: ir@aptitudelife.com

Forward-looking Statement:
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995 - forward-looking statements concerning plans, objectives, goals, strategies, future events of performance and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and services demand and acceptance, changes in technology and in economic, political and regulatory conditions and to all of the risks generally associated with a company at Aptitude Life Inc.'s stage of development. All such forward looking statements, whether written or oral, and whether made by or on behalf of the company, are expressly qualified by these cautionary statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

SOURCE Aptitude Life Ltd.


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