'Arab World is Hospitality Industry's New Center,' Says Jeff Ornstein, CEO of J/Brice Design International
Ornstein, is at the vanguard of contemporary hotel design in
Delivering the keynote address during a recent NESEBA hospitality industry world summit in
Ornstein noted that while Islamic motifs have strong two-dimensional patterns, contemporary hotel designers have given them more texture and depth. His firm is designing the Khalifa Hotel and Aspire Tower in
He told delegates, "The Gulf is a now collective brand - a recognizable idea that invites the consumer to assume ownership. In the hospitality industry, the 'consumer' is the guest who takes ownership of the hotel experiences we create."
In the 19th and 20th Centuries brands like the Ritz, the Savoy and Raffles resonated with the sophisticated set. Ornstein predicts, "This century's legendary hotels are being created in the Arab World by designers who can interpret the cultural and social imperatives of the region while simultaneously creating environments that are relevant to the lifestyles of wealthy international patrons."
He added, "The center of international luxury hotel standards first moved to the region when the Burj al Arab branded
Speech text available on request.
SOURCE J/Brice Design International, Inc.
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