COLUMBIA, Md., May 11 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB) announced today that it will present at the 38th Annual J.P. Morgan Global Technology, Media and Telecom Conference, which will take place at the Westin Boston Waterfront on May 17-19, 2010.

Bill Kerr, President and Chief Executive Officer, and Sean Creamer, Chief Financial Officer, are scheduled to provide an overview of the business and financial highlights on Tuesday, May 18, at 1:50pm Eastern Time.

This event will be available as a live, listen-only webcast. To access the live webcast of the event, visit the Company's website at www.arbitron.com and click on 'investors.' The presentation will also be archived for 30 days in the investor relations section of the Company's website: www.arbitron.com.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter™ device, a new technology for media and marketing research.

Portable People Meter™ and PPM™ are marks of Arbitron Inc.

SOURCE Arbitron Inc.

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