In this newly expanded role, Rosen will oversee the entire Arc organization and continue to report to
"Bill's creative mind and ability to inspire ideas that transform human behavior are exceptional," said Leo Burnett USA President,
Just last month, Rosen led the agency in winning significant promotional assignments for MillerCoors' brands, including
"The integrity of the core creative idea is paramount as marketers seek new ways to engage people across channels," Rosen said. "The need for ideas that build both brands and sales and truly activate behavior is more pressing than ever. That is what I will continue to focus on as president and chief creative officer of Arc Worldwide."
Arc has been recognized more than 200 times with major creative awards and rankings around the world including "Best Global Promotion," "Best New Media," "Best Multidiscipline Campaign," several "Best in Show" awards and three Lions at the Cannes International Advertising Festival.
About Leo Burnett & Arc Worldwide - www.leoburnett.com, www.arcww.com/us/ The Leo Burnett Group, comprised of the Leo Burnett brand agency and its marketing services arm Arc Worldwide, is one of the world's largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world's fourth-largest communications company. The Leo Burnett Group holds people at the center of their strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story.
This approach ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, retail and promotional marketing, The Leo Burnett Group partners with blue-chip clients such as The Coca-Cola Company, Kellogg, McDonald's, Hallmark, Allstate, P&G and Nintendo.
SOURCE Leo Burnett