2014

Arcade Fire to Play Exclusive Reflektor Show in Los Angeles on October 29th Presented by MTV Iggy and Intel's 'The Music Experiment 2.0'

LOS ANGELES, Oct. 15, 2013 /PRNewswire-FirstCall/ -- As part of their ongoing "The Music Experiment 2.0" social media-driven concert series, MTV Iggy and Intel Corporation today announced that Grammy Award-winning rock band Arcade Fire will perform a special show at an as-yet-unannounced outdoor location in Los Angeles on October 29th, upon release of their hotly anticipated fourth studio album, Reflektor.

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Beginning today, October 15th, fans can visit www.MusicExperiment.com  for a chance to win tickets to the exclusive live performance by participating in "The Music Experiment 2.0" across Facebook, Pinterest, Instagram, Vine, Shazam and Twitter. The performance will also stream live on www.MusicExperiment.com and through The Music Experiment Windows App.  

"Nothing is more exciting than a band at the absolute height of its creative powers stretching into new sonic directions, and The Music Experiment is thrilled to host Arcade Fire as it drops the biggest rock record of the year," said Nusrat Durrani, general manager and senior vice president, MTV World.  "Arcade Fire is that rare, massive band that manages to connect individually and intimately with its fans; we created The Music Experiment with Intel to empower just that kind of passionate connection among true music lovers."

Arcade Fire is Win Butler, Regine Chassagne, Jeremy Gara, Richard Reed Parry, William Butler and Tim Kingsbury. The band emerged from Montreal in 2003 and rose to international prominence with its acclaimed debut Funeral. Funeral was followed by Neon Bible in 2007 and The Suburbs in 2010. The Suburbs entered the U.S. charts at #1 and went on to win that year's Album of the Year Grammy award. Reflektor, the fourth Arcade Fire record, will be released October 29th.

"With the Music Experiment series, we're going after the progressive millennial audience, a demographic that is early to adopt new technologies," said David Veneski, the U.S. media director for Intel. "It's a program that shows the value of technology to this key audience through something fun and social, which is important to extending our brand message and extending the experience above and beyond the small number of people who actually get to participate."

Now in its second year, The Music Experiment gives passionate music fans the chance to see their favorite artists live in highly stylized, exclusive performances at venues across the country.  Fans can experience Arcade Fire and all other Music Experiment performances via live stream or on demand at www.MusicExperiment.com and through the Music Experiment Windows App, where fans can choose camera angles with options to zoom in on their favorite band member and cut back for a wide shot. Performances are available in full HD and can also be wirelessly sent to the user's TV using Intel's new WiDi technology. Music Experiment performances also air on the Palladia music channel.

During the week leading up to each show, on-air and digital promos on MTV, MTV2, and mtvU, as well as, mtv.com, mtv2.com, and mtvu.com will drive fans to the online hub for the chance to engage across social media for tickets. Social submissions deemed the most creative will be awarded tickets, VIP access to the show and five lucky fans will win a starring role in their own MTV Iggy-produced music video.

Previous Music Experiment 2.0 shows this year include Empire of the Sun in New York City and Disclosure in Boston.  Following the Arcade Fire performance, The Music Experiment will continue on November 26th when MTV Iggy and Intel bring K-Pop sensation Taeyang to San Francisco for an exclusive performance.

About Intel
Intel (NASDAQ:  INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com. Intel is a trademark of Intel Corporation in the United States and other countries.

About MTV World 
MTV World connects globally minded millennials with music and pop culture trends and creates original programming for targeted audiences across multi-platform brands.  The division includes MTV Iggy, featuring emerging music from around the world, MTV K, devoted to global K-Pop, and MTV Desi, focused on South Asian music and pop culture. It also creates innovative content and programs for advertising partners. MTV World is a unit of Viacom Inc. (NASDAQ: VIAB, VIA).

SOURCE Viacom Inc.



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