SAN DIEGO, July 17 /PRNewswire/ -- What does Archie, one of America's
longest running and most popular comic book characters, have to do with the
latest trend in beverages? The answer lies in the newly released Archie(R)
Comic book (No. 538) story called "The Big Shake Up." In a special issue
released for this week's COMIC CON -- the international comic book expo in San
Diego -- Archie and Friends are introduced to Licuados (pronounced
LEE-KWA-DHOs), a fresh fruit and milk drink that is spreading far beyond its
"Archie stories need to stay abreast of pop culture," says George Gladir,
Archie Comics writer. "Licuados are the latest craze in California, so it
made sense to develop this piece around them."
As part of the COMIC CON exhibition, the California Milk Processor Board
will give away free samples of Licuados like "Berry me Alive" and "Fiesta
Licuado." Local Licuado bar owner, Elizabeth Estrada of Chula Vista's
Tropical Delights, will blend Licuados on-site, providing hands-on
demonstrations and giving away recipes for home preparation.
"Few kids outside the Latino community have tasted a Licuado," says Jeff
Manning, executive director of the California Milk Processor Board (CMPB).
"Our job is to put one in their mouths and get them to ask 'GOT LICUADO?'"
Licuados (pronounced lee-kwa-dohs) are an authentic blended beverage found
all over Mexico, Central and Latin America. They are traditionally made with
cold milk, ice and fresh fruit, like mangoes, papaya, guava, manzana (apple),
platano (plantain) and even cacao (cocoa powder). Also called "batidos"
(pronounced bah-tee-dohs), Licuados are enjoyed both at home and at sidewalk
stalls/booths that colorfully display a wide range of fresh fruit and other
ingredients. Licuados have a deep, rich heritage dating back to ancient South
America and Mexico. Today they are gaining popularity among people of all
ages and ethnic backgrounds.
The California Milk Processor Board was established in 1993 to make milk
more competitive and increase milk consumption in California. GOT MILK? is a
registered trademark and has been licensed nationally since 1995. A separate
Spanish-language campaign has been running in California since 1994. GOT
MILK? gifts and the newly released GUIDE TO CALIFORNIA'S BEST LICUADOS, can be
viewed at www.gotmilk.com . The CMPB is funded by all California milk
processors and administered by the California Department of Food and
Archie Comic Publications, Inc. is the internationally renowned comic book
publisher of Archie, Betty, Veronica, Jughead and Reggie and their Riverdale
friends, Sabrina the Teenage Witch, Sonic the Hedgehog, Josie and the
Pussycats and a host of other character properties. For more than 60 years,
Archie and Friends have entertained millions with their timeless tales of the
trials and tribulations of growing up.
SOURCE The California Milk Processor Board