Arizona Technology Council Launches Enhanced Web Site
Member-Driven, Content-Rich Site Reflects New Branding, Increased Features and
Boost in Functionality
TEMPE, Ariz., March 29 /PRNewswire/ -- The Arizona Technology Council today announced that as part of its new integrated branding campaign, it has launched an enhanced Council web site. Having gone live this morning, the new content-rich site reflects the 'look and feel' of the Council's current branding campaign, and incorporates significant advances in usability and in features and functionality. Assisting in the development and design of the site is Scottsdale, Arizona-based Essemble IT Solutions, a team of experienced e-business specialists offering premier technology and marketing solutions for small to mid-sized companies and organizations. The enhanced site represents the most prominent of a variety of key communication outreach vehicles the Council is leveraging to focus on its primary goal: to drive partnerships, policies and programs that advance the business climate for Arizona's technology community. Through these communication tools, the Council will sharpen its unwavering focus on delivering practical business value to its members and promoting the growth of technology businesses throughout the state by fostering collaboration and new business development among leaders in the business, academic, civic, and non- profit sectors, while at the same time forming a closely knit knowledge-based network. The new site offers a true robust experience for users with special member-only features and a wide range of resource information on Arizona's technology industry. Some of the new features include: a members-only area where users can update their member profiles online, a news center, Council and regional events calendars that allow for submission of Arizona technology- related events, a career center for securing new talent or finding jobs, and online content from the TechConnect magazine. "The Council came to us with not only the need for a new web site, but for a way to efficiently streamline their membership-related operations," said Justin Ericsson, Co-Founder and CEO, Essemble IT Solutions. "What we are giving them is a true online solution that integrates directly into mission- critical functions, while at the same time better representing the Council's branding and positioning." "Central to the Council's ongoing branding campaign is the desire to effectively communicate our focus on accelerating Arizona's technology sector," said Todd Bankofier, President and CEO, Arizona Technology Council. "For us to succeed in this mission, we must have an online tool that provides our members with rich content, features and functionality that they can leverage to drive meaningful business results. The launch of our new web site marks a key step forward in our ongoing commitment to fostering the success of our member organizations." Climate for Innovation At no other time in Arizona's history has the movement for building a vibrant technology-based economy been more vital a concern than it is today. An extraordinary opportunity exists in which leveraging knowledge is fundamental and being recognized as an emerging global leader and top-tier technology center is reality. The Arizona Technology Council exists as the organization to help build upon this opportunity. In driving the continued advancement of the state's technology sector through the support of businesses and lawmakers alike, the Council strives to make Arizona the top-tier center for technology-based industries. The Council facilitates new connections for member companies by educating and empowering technology stakeholders; unifying Arizona's technology advocate groups around common goals; accelerating technology-related public policy in Arizona; and cultivating a national image for Arizona in technology. About The Arizona Technology Council As the technology catalyst for Arizona, the Arizona Technology Council drives partnerships, policies and programs that advance the business climate for Arizona's Technology community. The Council currently represents over 30,000 employees across more than 400 of the leading technology companies in industries including advanced manufacturing, aerospace, biotechnology, e-learning, environmental technology, software/internet, semiconductor, and telecommunications. The Council is led by its president, Todd Bankofier, chairman of the board, Paul Johnson, an appointed executive committee and a board of directors comprised of a cross-section of academic, private and public sector professionals. For more information, visit http://www.aztechcouncil.org.
SOURCE Arizona Technology Council
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