Arizona Technology Council Launches Enhanced Web Site

Member-Driven, Content-Rich Site Reflects New Branding, Increased Features and

Boost in Functionality

Mar 29, 2004, 00:00 ET from Arizona Technology Council

    TEMPE, Ariz., March 29 /PRNewswire/ -- The Arizona Technology Council
 today announced that as part of its new integrated branding campaign, it has
 launched an enhanced Council web site.  Having gone live this morning, the new
 content-rich site reflects the 'look and feel' of the Council's current
 branding campaign, and incorporates significant advances in usability and in
 features and functionality.  Assisting in the development and design of the
 site is Scottsdale, Arizona-based Essemble IT Solutions, a team of experienced
 e-business specialists offering premier technology and marketing solutions for
 small to mid-sized companies and organizations.
     The enhanced site represents the most prominent of a variety of key
 communication outreach vehicles the Council is leveraging to focus on its
 primary goal: to drive partnerships, policies and programs that advance the
 business climate for Arizona's technology community.  Through these
 communication tools, the Council will sharpen its unwavering focus on
 delivering practical business value to its members and promoting the growth of
 technology businesses throughout the state by fostering collaboration and new
 business development among leaders in the business, academic, civic, and non-
 profit sectors, while at the same time forming a closely knit knowledge-based
     The new site offers a true robust experience for users with special
 member-only features and a wide range of resource information on Arizona's
 technology industry.  Some of the new features include: a members-only area
 where users can update their member profiles online, a news center, Council
 and regional events calendars that allow for submission of Arizona technology-
 related events, a career center for securing new talent or finding jobs, and
 online content from the TechConnect magazine.
     "The Council came to us with not only the need for a new web site, but for
 a way to efficiently streamline their membership-related operations," said
 Justin Ericsson, Co-Founder and CEO, Essemble IT Solutions.  "What we are
 giving them is a true online solution that integrates directly into mission-
 critical functions, while at the same time better representing the Council's
 branding and positioning."
     "Central to the Council's ongoing branding campaign is the desire to
 effectively communicate our focus on accelerating Arizona's technology
 sector," said Todd Bankofier, President and CEO, Arizona Technology Council.
 "For us to succeed in this mission, we must have an online tool that provides
 our members with rich content, features and functionality that they can
 leverage to drive meaningful business results.  The launch of our new web site
 marks a key step forward in our ongoing commitment to fostering the success of
 our member organizations."
     Climate for Innovation
     At no other time in Arizona's history has the movement for building a
 vibrant technology-based economy been more vital a concern than it is today.
 An extraordinary opportunity exists in which leveraging knowledge is
 fundamental and being recognized as an emerging global leader and top-tier
 technology center is reality.  The Arizona Technology Council exists as the
 organization to help build upon this opportunity.  In driving the continued
 advancement of the state's technology sector through the support of businesses
 and lawmakers alike, the Council strives to make Arizona the top-tier center
 for technology-based industries.  The Council facilitates new connections for
 member companies by educating and empowering technology stakeholders; unifying
 Arizona's technology advocate groups around common goals; accelerating
 technology-related public policy in Arizona; and cultivating a national image
 for Arizona in technology.
     About The Arizona Technology Council
     As the technology catalyst for Arizona, the Arizona Technology Council
 drives partnerships, policies and programs that advance the business climate
 for Arizona's Technology community.  The Council currently represents over
 30,000 employees across more than 400 of the leading technology companies in
 industries including advanced manufacturing, aerospace, biotechnology,
 e-learning, environmental technology, software/internet, semiconductor, and
 telecommunications.  The Council is led by its president, Todd Bankofier,
 chairman of the board, Paul Johnson, an appointed executive committee and a
 board of directors comprised of a cross-section of academic, private and
 public sector professionals.  For more information, visit

SOURCE Arizona Technology Council