Arizona's Voters Reject Prop. 107; the So-called 'Protect Marriage Arizona' Amendment

Coalition Credits Research, Revealing the Truth and Hard Work as Reason for


Nov 08, 2006, 00:00 ET from Arizona Together

    PHOENIX, Nov. 8 /PRNewswire/ -- Today's ballot count resulting in the
 defeat of Prop. 107 marks a significant day for Arizona's families. With 97
 percent of precincts reporting, Prop. 107 was trailing by nearly three
 percent, which includes comfortable margins in the state's two largest
 communities, Phoenix and Tucson. Today's results elated campaign leaders,
 volunteers and supporters.
     "First and foremost, I'm exceptionally proud to be an Arizonan today.
 This outcome speaks volumes about Arizona's commitment to families," said
 Kyrsten Sinema, chair of Arizona Together. "Arizona voters saw through Prop
 107's rhetoric and knew that the intent of 107 was to take away domestic
 partner benefits from thousands of Arizona families," continued Sinema.
     "Clearly, Arizona's voters took the time to do their homework regarding
 Prop. 107," said Steve May, campaign treasurer for Arizona Together. "We
 knew all along that once voters were informed about the true impact of
 Prop. 107 they would oppose this hurtful initiative. They made the right
     Arizona Together campaign chairs credit research, truth, discipline and
 staffing for their win, "We exposed the Prop. 107 ballot language to
 identify exactly what impact it would have on Arizona residents. After
 that, we spoke to real people that would be directly impacted and told
 their stories to the public," continued Sinema. "Once we discovered the
 truth about the initiative -- that if passed it would take away important
 benefits from families -- we worked non-stop to get this important
 information out and recruited the best people to help us."
     Joe Yuhas, a principle of RIESTER Public Affairs, consultants to
 Arizona Together, commented about the election results, "Early public
 opinion polls affirmed our initial discovery while examining the Prop. 107
 ballot language. We confirmed that Arizona voters don't want families to
 lose benefits. Polling results from Lake Research Partners provided the
 framework for our campaign messaging, and from that point the campaign
 logged the hours, did the heavy lifting, and simply told the truth about
 Prop. 107. Today, Arizona voters confirmed they want to preserve healthcare
 and legal protection for families. They also proved that they are smarter
 than proponents expected, as Arizona voters clearly saw through proponents'
 attempts to distract from the real issue."
     "From a campaign strategy perspective, their initiative was a classic
 'bait and switch' strategy, using same-sex marriage as a cover," commented
 May. "We didn't allow ourselves to be distracted by the proponents attempt
 to make that the focal point. Throughout the campaign we talked about the
 real issues."
     Cumulatively, Arizona Together raised $2.1 million dollars, $900,000
 less than its goal, with 94 percent of the dollars coming from in-state
 contributions. With a coalition of more than 18,000 volunteers, outreach
 and education spanned the spectrum including the placement and distribution
 of more than 3,000 signs statewide; distribution of more than 100,000
 pieces of literature through events and door knocking; tens of thousands of
 phone calls; one million pieces of mailed literature; and a three-week run
 on TV.
     Support for Arizona Together and against Prop. 107 was wide spread
 including prominent elected officials including Mayors Phil Gordon of
 Phoenix, Bob Walkup of Tucson and Joe Donaldson of Flagstaff. The business
 community also joined via support from the Scottsdale and Tucson Chambers
 of Commerce. Arizona Together received a variety of new endorsements
 weekly, including members of the legal community through a personal letter
 from more than 150 attorneys in Pima and Maricopa County; public safety
 organizations such as the Tempe Firefighters and Officers Associations;
 senior and family advocacy groups including the Arizona Alliance for
 Retired Americans and National Association of Social Workers-Arizona
 Chapter; and the medical community with donations and endorsements from
 Schaller Anderson and Blue Cross Blue Shield of Arizona. Such a broad range
 of support, from both Democrats and Republicans, along with today's results
 only prove that Prop. 107 was a detrimental initiative for Arizona.
     By the end of the campaign, all major news outlets that weighed in on
 the issue were against Prop. 107 including The Arizona Republic, East
 Valley Tribune, Arizona Daily Star, Tucson Citizen, Tucson Weekly, Green
 Valley News, and The Yuma Sun.
     The coalition was a political campaign committee made up of individuals
 and organizations striving to protect the rights of unmarried couples in
 Arizona. The goal of Arizona Together was to defeat Prop. 107, a proposed
 ballot measure and anti-domestic partner benefits initiative for the 2006
 Arizona General Election. Visit for more

SOURCE Arizona Together