NEW YORK, Oct. 6, 2015 /PRNewswire/ -- Global creative agency Arnold Worldwide today announced the appointment of Mathew Jerrett and Tim Flood as Executive Creative Directors, effective immediately.
As co-ECDs on the Hershey's account, Jerrett and Flood are tasked with overseeing all day-to-day creative work across the entire Hershey portfolio of brands. Based at Arnold New York, they will work closely with Arnold New York President Peter Grossman and the office leadership team and will report to Global Chief Creative Officer Jim Elliott.
"After an exhaustive search, we're thrilled to have Tim and Mat join our agency and the Hershey team," said Jim Elliott. "They come to Arnold with best-in-class experience. They've worked for some of the most innovative creative shops and driven business for some of the most recognizable brands out there. They are risk takers and forward thinkers, and we're excited to see what they'll bring to a portfolio of brands as iconic as Hershey's."
Jerrett and Flood join Arnold from Translation, where they solidified their partnership as Group Creative Directors and co-led creative initiatives for Champs Sports, Google and Budweiser's "Made in America."
Prior to Translation, Jerrett served as Creative Director on the Converse account at Anomaly New York. His global work for the celebrated fashion and lifestyle company helped to transform Converse into the 9th largest brand on social media. Previously, Jerrett built up his athletic apparel and youth brand bona fides as a Creative Director at Sid Lee, overseeing work for Adidas Men's Training, and as a Senior Art Director on Nike, Coke and Levi's at Wieden+Kennedy. Before transitioning to the agency side, he began his career in film, amassing a number of directorial credits – helming television spots for VCCP's D&AD-awarded "UK Home Office" campaign, and writing and directing launch films for Victoria Beckham's debut collection and a number of other projects in his native country for MTV Sydney.
At Translation, Flood pitched and won the coveted NBA account and launched campaigns for Bud Light and Beats Music. Raised on the strategic side of the business, Flood was one of the leads behind Budweiser's "Made in America," a massive effort that has expanded to become the third-largest music festival in the country. Prior to Translation, he held strategy roles at London's Beattie McGuinness Bungay, Bartle Bogle Hegarty New York, Ogilvy & Mather New York and TBWA\Chiat\Day Los Angeles. Flood has earned Effies on behalf of Budweiser, IBM and Sony, as well as a Grand Prix at the Jay Chiat Planning Awards for his work on Vaseline's "Prescribe the Nation."
"The combination of Jim Elliott and Pam Hamlin, coupled with the creative ambition at both Hershey's and Arnold, is something we had to jump on," said Jerrett and Flood. "We're aiming for nothing short of amazing work."
The additions of Jerrett and Flood are part of an ongoing initiative by Global Chief Creative Officer Jim Elliott, who was appointed by Global President Pam Hamlin in March 2015, to strengthen creative leadership and elevate Arnold's creative product across the network.
ABOUT ARNOLD WORLDWIDE
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. We are proud to represent a diverse portfolio of clients including Carnival Cruise Lines, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, National Association of Realtors, New Balance, Ocean Spray, Progressive, PUR, Sanofi, SolarCity, Titleist and many other great brands. The agency is part of the Havas Creative Group, with offices in Boston, London, Madrid, Milan, New York, Prague, Sao Paulo, Shanghai, Sydney and Toronto. http://arn.com
Lisa Unsworth – 617.587.8242
SOURCE Arnold Worldwide