Arranged Flowers Continue to be a Staple for Mother's Day

07 May, 2008, 01:00 ET from Smithers-Oasis North America

    KENT, Ohio, May 7 /PRNewswire/ -- We love mom. We send her more flowers
 than any other person. A recent study revealed that more flowers are sent
 on Mother's Day than on any other event or occasion. In fact more than on
 24 events and occasions combined.
 
     A study commissioned by Smithers-Oasis North America/OASIS(R) Floral
 Products, the world's leading manufacturer of floral foam and accessories
 for florists, indicates that more than 63 percent of households purchase
 flowers for Mother's Day.
 
     "As individuals become more mobile and live further apart from their
 loved ones, flowers are a means of staying connected in a very loving way,"
 said Jacque Sir Louis marketing manager for Smithers-Oasis. "Generations
 have given Mom flowers and the trend shows no sign of slowing," he said.
 
 
Who sends the most flowers? -- The Northeast and South Atlantic regions show the highest level of Mother's Day purchasing while the North Central (Mid-West) shows the lowest. -- The two strongest floral-purchasing age brackets for Mother's Day are ages 35 to 44, with three-fourths of households purchasing Mother's Day floral; followed by the 45 to 54 year old age bracket. "We realize there are moms in their twenties who may want something slightly different than the traditional flower arrangement," reminds OASIS(R) Design Director Kevin Ylvisaker, AIFD, PFCI. "OASIS floral products like Diamante Pins, Aluminum Wire and Angel Hair Wire are great accessories to make arrangements contemporary for today's moms, as well as other consumers." According to Ylvisaker, arranged flowers can be achieved at any price point. "A strong trend this year is to use mixed spring flowers such as tulips, and incorporate a flower with strong fragrance like a hyacinth or oriental lily. For a budget conscious son or daughter, a pretty bowl with OASIS(R) Floral Foam and white and yellow daisies or pom pon mums makes for a lovely arrangement." Ylvisaker has been in the floral industry over 30 years and is currently the owner of KLY Floral International in Mukwonago, WI. Smithers-Oasis is the world's leading manufacturer and inventor of floral foam products. For more than 50 years Smithers-Oasis has satisfied the needs of florists and growers with more than 1,500 products, local service and personalized and expert advice.

SOURCE Smithers-Oasis North America
    KENT, Ohio, May 7 /PRNewswire/ -- We love mom. We send her more flowers
 than any other person. A recent study revealed that more flowers are sent
 on Mother's Day than on any other event or occasion. In fact more than on
 24 events and occasions combined.
 
     A study commissioned by Smithers-Oasis North America/OASIS(R) Floral
 Products, the world's leading manufacturer of floral foam and accessories
 for florists, indicates that more than 63 percent of households purchase
 flowers for Mother's Day.
 
     "As individuals become more mobile and live further apart from their
 loved ones, flowers are a means of staying connected in a very loving way,"
 said Jacque Sir Louis marketing manager for Smithers-Oasis. "Generations
 have given Mom flowers and the trend shows no sign of slowing," he said.
 
 
Who sends the most flowers? -- The Northeast and South Atlantic regions show the highest level of Mother's Day purchasing while the North Central (Mid-West) shows the lowest. -- The two strongest floral-purchasing age brackets for Mother's Day are ages 35 to 44, with three-fourths of households purchasing Mother's Day floral; followed by the 45 to 54 year old age bracket. "We realize there are moms in their twenties who may want something slightly different than the traditional flower arrangement," reminds OASIS(R) Design Director Kevin Ylvisaker, AIFD, PFCI. "OASIS floral products like Diamante Pins, Aluminum Wire and Angel Hair Wire are great accessories to make arrangements contemporary for today's moms, as well as other consumers." According to Ylvisaker, arranged flowers can be achieved at any price point. "A strong trend this year is to use mixed spring flowers such as tulips, and incorporate a flower with strong fragrance like a hyacinth or oriental lily. For a budget conscious son or daughter, a pretty bowl with OASIS(R) Floral Foam and white and yellow daisies or pom pon mums makes for a lovely arrangement." Ylvisaker has been in the floral industry over 30 years and is currently the owner of KLY Floral International in Mukwonago, WI. Smithers-Oasis is the world's leading manufacturer and inventor of floral foam products. For more than 50 years Smithers-Oasis has satisfied the needs of florists and growers with more than 1,500 products, local service and personalized and expert advice. SOURCE Smithers-Oasis North America