Artful Home and Idiosyncratic Fashionistas Explore Fashion Week

MADISON, Wis., March 14, 2013 /PRNewswire-iReach/ -- Artful Home, the leading online retailer of American-made art and fashion, and the Idiosyncratic Fashionistas are launching Artful Home's Spring 2013 apparel collection and behind-the-scenes glimpses of New York's Fashion Week.


The well-known New York bloggers, The Idiosyncratic Fashionistas (also known as Valerie and Jean), were joined by Artful Home as they swept through the ateliers of fashion and jewelry designers, putting their unique stamp on dressing for spring. Styles by designers Cynthia Ashby, Mieko Mintz, and Kathleen Nowak Tucci were represented, and can be viewed in behind-the-scenes footage at

According to Valerie and Jean, "The Idiosyncratic Fashionistas couldn't have asked for a better assignment than Artful Home's invitation to try on oodles of fabulous clothes and jewelry and be photographed frolicking in pieces we love. Who could say no to that? Not us! A dream comes true."

Originally focusing solely on artist-made décor, Artful Home has included artist-designed apparel in its collection since 2011. The Spring 2013 collection continues the company's successful approach to fashion, emphasizing distinctive, indie designs for women as interested in expressing their individuality as they are in comfort.

Artful Home CEO Lisa Bayne commented, "We are delighted to welcome the Idiosyncratic Fashionistas' approach to 'dressing with verve' and to introduce their style to our customers." She added, "We believe our customers have the confidence to express themselves with unique clothing choices that look completely different from the pieces typically offered by mass retailers."

Artful Home is also hosting a Pinterest contest through March 27, 2013 in which they will give away a copy of the book Life Dressing: The Idiosyncratic Fashionistas by Joana Avillez. For more information, see

Media Contact: Sarah Pozdell Artful Home, 608.227.4163,

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