LOS ANGELES and HONG KONG, Nov. 11 /PRNewswire-Asia/ -- Artificial Life, Inc., (OTC BB: ALIF), ( http://www.artificial-life.com ), today announced today it has hired a new senior manager for its European operations.

As of December 1, 2009, Mr. Matthias Immel will take on the role of Senior Director Business Development Europe and operating manager for the Berlin office of the Company.

Matthias has over 15 years experience as an executive in the Telecommunications, Media and Entertainment industry. He has worked recently as business consultant for various major Telco and Media companies in Europe.

Until end of 2006 Matthias worked as Vice President at T-Mobile International within the Consumer Marketing Unit in London and Bonn and was responsible for the development and implementation of international products in the messaging and data area.

He was responsible for the launch of key multimedia propositions like Mobile Television, Ringback-Tone services, Full-Track music download to mobile and Europe-wide marketing programs of the company like UEFA EURO2004, the sponsorship and campaign around the European Football championship in Portugal and the FIFA Worldcup 2006 in Germany amongst others.

At the beginning of his career Matthias worked for SAT.1 Television in Berlin, followed by six years at BMG Entertainment in Munich, where he worked his way up to heading the then newly formed Internet Division of the company for Europe.

Piror to his role at T-Mobile International Matthias worked for Telefonica Moviles as Director Portal Product Management to launch the MVNO business of the company in Germany.

Matthias studied Communications and Economics at Ludwig-Maximilians- University in Munich.

"We are looking forward to working with Matthias. He has already introduced us to such major acts as Robbie Williams and Linkin Park in the past. Hence we feel very comfortable to offer Matthias this position. He will be a major contributor to our further expansion in Europe," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

"I am excited to join the Artificial Life team. The Company is one of the top mobile publishers in the world with a great perspective. I will do my best to contribute with my management experience and my contact network especially in the music and sports field to the future success story of Artificial Life," said Matthias Immel, Director Business Development, Artificial Life Europe, GmbH.

About Artificial Life, Inc.

Artificial Life, Inc. (OTC BB: ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarter) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, and content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit http://www.artificial-life.com or the company's m- commerce portal at http://www.botme.com .

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 10, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

    Artificial Life IR Contact:

     Celine Verdez
     Tel:   +852-3102-2800
     Email: ir@artificial-life.com

    Artificial Life PR Contact:
     Annie Lau
     Tel:   +852-3102-2800
     Email: pr@artificial-life.com

SOURCE Artificial Life, Inc.

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http://www.artificial-life.com
http://www.botme.com